Director of Marketing

Job description

Whether you’re a recent grad or a seasoned professional, you can experience meaningful career growth at Rosendin. Enjoy a true sense of ownership as you work with a proven industry leader on some of the most exciting and high-profile projects in the nation. We offer a wide range of job opportunities, competitive compensation, full benefits, an Employee Stock Ownership Plan and more. Why Rosendin? Committed. Innovative. Engaged. If you’re looking to take your career to the next level and work with some of the best and brightest in the industry, we want to hear from you. Since our founding over 100+ years ago, Rosendin has been driven to positively impact the communities where we live and work. We are an organization built on integrity and we have a culture that empowers people, embraces diversity, and inspires everyone to do their best. As one of the largest EMPLOYEE-OWNED electrical contractors in the United States, you will have the unique benefit of being a shareholder at a company that is experiencing tremendous growth and success. When our people succeed and fuel our success, we reward them. We'd love to have you as a shareholder! Position Overview During an era of unprecedented corporate expansion, the Director of Marketing will serve as the strategic bridge between our corporate identity, our business units, and our people infrastructure. Reporting directly to the VP of Culture (Brand and Engagement) this leader will oversee a multi-faceted marketing team. The ideal candidate is a rare hybrid: a brand champion who also understands how to empower regional business units to win work, a creative strategist who can oversee digital and internal platforms, and a culture advocate who recognizes that external brand strength is fueled by an authentic internal Employee Value Proposition (EVP). This role ensures that as our organization scales rapidly, our brand remains consistent, our talent pipelines are robust, and our culture is never diluted. Key Responsibilities 1. Strategic Leadership & Business Unit Partnership Business Unit Integration: Oversee a team of internal Marketing Managers embedded across key business units, ensuring they effectively support local leadership with office branding, localized talent campaigns, and targeted work-winning initiatives. Dual-Facing Strategy: Drive a marketing strategy that successfully balances external corporate branding and commercial support with internal culture-building and talent attraction. Cross-Functional Collaboration: Partner closely with Talent Acquisition (TA), Learning & Development (L&D), and the company’s Philanthropic Foundation to translate organizational milestones into powerful narratives. 2. Brand Stewardship & Creative Oversight Brand Integrity: Serve as the ultimate guardian of the corporate brand, establishing frameworks that ensure absolute consistency across all physical offices, digital footprints, and external pursuits. Digital & Content Strategy: Oversee the internal and external creative teams responsible for the creation of digital assets for website content, social media, intranet platforms, and multimedia storytelling in support of the Communication strategy. Campaign Management: Lead the design and execution of high-impact recruitment and retention marketing campaigns in lockstep with the TA team to sustain rapid personnel scaling targets. 3. Culture & EVP Amplification Storytelling the "Why": In close collaboration with the Communications team, capture and amplify the real stories of our workforce and community impact initiatives, turning everyday operations into compelling content that drives employee fulfillment. Change Management Support: Utilize marketing mechanisms to keep a rapidly growing, geographically dispersed workforce connected to the core company values. 4 . Major Events, Trade Shows & Conferences External Trade Shows & Industry Expos: Partner with Business develop for the end-to-end strategy, creative design, booth production, and execution for industry trade shows and external conferences—positioning the company as an industry leader and supporting B2B market expansion. Corporate & Leadership Summits: Direct the logistics, branding, stage production, and event collateral for major internal conferences, annual leadership summits, and company-wide celebrations in close partnership with the Director of Communications. Vendor & Sponsorship Management: Manage event budgets, exhibit vendors, trade show associations, and corporate sponsorship activations to ensure maximum brand ROI and flawless execution. Core Competencies & Qualifications The Hybrid Marketer: Deep experience in traditional B2B marketing paired with a distinct passion for employer branding and corporate culture. Scaled Leadership: A proven track record of managing creative professionals and decentralized marketing managers across multiple regions or business units. Relationship Architect: Exceptional emotional intelligence and stakeholder management skills; able to seamlessly pivot from talking corporate strategy with executives to discussing local pursuits with business unit managers. Growth Mindset: Thrives in a fast-paced, high-growth environment; possesses the agility to scale infrastructure without losing creative edge or brand control. Education & Experience Requirements Bachelor’s degree in Marketing, Business, or a related field (Master's or advanced degree a plus). 8–10+ years of progressive marketing experience, with at least 3–5 years in a significant leadership or director-level capacity. Experience in industries with a heavy emphasis on relationship-driven business development and a highly technical or skilled workforce is preferred. Pay Range $207,900.00-$272,800.00 Annual The pay range for this role is what we expect to pay for candidates that meet the specified qualifications and requirements listed on this job description. Candidate’s pay can vary based on location, job-related experience, skills, and education. Our success is rooted in our people. We all come together around long-term vision and a sense of shared ownership. As a group, we do whatever it takes to ensure the success of our business…and your career. Rosendin is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. Employment decisions are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, pregnancy, age (over 40), or any other categories protected by applicable federal, state, or local law.