Director of Marketing

Job description

**About Moment Energy** Independent energy is here. Help us deploy it. Energy should be free. Free from aging grids, fragile supply chains, and unnecessary extraction. At Moment Energy, we’re building a world where clean power is abundant, affordable, and uninterrupted for everyone. The world doesn’t need another promise about energy; it needs proof that a freer future is possible. Moment Energy is the pragmatic liberator of power, the only company certified to turn the largest untapped energy supply into independent energy. Now is the moment. While the industry scraps millions of batteries with decades of life left, we put them to work by repurposing large-format batteries into advanced battery energy storage systems that deliver real-world impact. We were told second-life batteries would never be safe enough or scalable enough. We didn’t argue, we engineered the solution. Today, Moment Energy delivers 5x the energy density and holds the certifications required to deploy energy independence at scale. **Now is the moment. Join us.** ### **The Opportunity** We’re looking for a strategic and hands-on **Director of Marketing** who thrives in high-growth startup environments and understands how to build a powerful brand in an emerging industry. This role will define and execute the long-term marketing strategy to accelerate Moment Energy’s growth, market presence, and industry leadership. You will work closely with executive leadership and collaborate across Sales, Product, and R&D to translate market insights into impactful marketing initiatives. You will also build and lead a high-performing marketing team, currently overseeing our Marketing Manager, Content Creator, and Web Designer, while developing scalable marketing systems that drive demand, customer engagement, and revenue growth. This is a rare opportunity to shape the brand and market voice of a company transforming the future of energy storage. **Responsibilities and Duties** ### **Brand Leadership** - Define and lead Moment Energy’s global brand strategy and positioning to establish the company as a leader in cleantech and second-life battery solutions. - Ensure a best-in-class digital presence and cohesive messaging across all channels, markets, and touchpoints. - Establish brand governance and ensure consistency across all internal and external communications. - Develop compelling corporate narratives for media, investors, customers, and strategic partners. ### **Growth & Demand Generation** - Design and optimize the entire customer journey, from brand awareness through lead generation, conversion, and long-term customer advocacy. - Partner closely with Sales leadership to drive marketing-sourced pipeline and revenue. - Develop clear KPIs and reporting frameworks to measure marketing performance and ROI. - Continuously test and scale growth initiatives that improve conversion and accelerate revenue. ### **Market Strategy** - Translate market insights, customer needs, and competitive intelligence into a multi-year strategic marketing roadmap. - Collaborate with Product, R&D, and Sales to develop product positioning and go-to-market strategies for new offerings. - Lead competitive analysis efforts and identify strategic opportunities to strengthen Moment Energy’s market position. ### **Resource & Partnership Management** - Own and manage the marketing budget and marketing P&L, ensuring efficient allocation of resources and measurable impact. - Build and manage relationships with agencies, vendors, and strategic partners to extend Moment Energy’s marketing reach and capabilities. ### **Team Leadership** - Lead, mentor, and grow a high-performing marketing team across content, digital, and brand functions. - Foster a collaborative and innovative environment where creativity and data-driven decision making thrive. - Champion a customer-centric mindset across the organization. **The Candidate** **We’re looking for individuals with the following traits, skills, and experiences:** - Bachelor’s degree in Marketing or related field required. - 8+ years of marketing experience with 3+ years in a senior leadership role. - Experience in high-growth startups or scale-ups, ideally Series A–C. - Background inmanufacturing, cleantech, energy, hardware, or industrial technology. - Proven success building and scaling marketing programs that drive measurable growth. - Strong strategic thinker with the ability to execute hands-on in a startup environment. - Deep expertise in brand development, demand generation, and market positioning. - Experience working closely with sales teams to drive pipeline and revenue impact. - Excellent storytelling and communication skills for executive, investor, and public audiences. - Data-driven mindset with strong experience measuring marketing ROI. - Ability to influence cross-functional leaders across product, engineering, and sales. - Start-up experience is highly desirable. **Why join us?** - Today, we’re delivering 5x the energy density and have all the certifications needed to ship energy independence to the world. - Be part of a mission-driven company focused on creating sustainable energy solutions and making a positive impact on the world. - Collaborate closely with passionate co-founders and a team committed to innovation and excellence. - Contribute to building and scaling a company from the ground up, where your work will have a direct and meaningful impact. - Thrive in a workplace that values collaboration, wellness, and celebrating successes, with regular company socials, fitness sessions, and more. **We're a fast-paced and dynamic team.** Every day you'll be taking on a new challenge and learning something new. You'll take on a wide breadth of tasks and contribute to disrupting the battery industry. You'll be part of a tight-knit team that is working together to save the planet! Fun, health, and wellness are incorporated into our daily schedule and we encourage all our team members to bring innovative ideas to the table to create an interactive workplace. **Moment Energy Benefits Highlights** *(full time, permanent employees only)* **Financial Growth: Employee equity and a robust RRSP matching program.** **Comprehensive Health Coverage:** Extended health, dental, and vision benefits for you and your dependents through Manulife. **Generous Time Off & Flexibility:** Paid time off plus a paid company closure between Christmas and New Year's, with a generous paid sick leave. **Vibrant Culture & Perks:**Open and collaborative office culture, frequent company socials and wellness programs (weekly yoga/fitness), and free EV charging on-site. **Company Dinner:**Weekly Tuesday dinner provided by Moment Energy. We also have a generous supply of coffee and snacks for the office! **Our Commitments** Moment Energy is an equal-opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes, including our work environment. We especially welcome applications from Indigenous peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+. —--- **Our Values** Our values are key to how we show up every day at Moment Energy! We keep them in the forefront of what we do, and they’re used everywhere. We refer to them when we have tough decisions to make, we give shoutouts based on living out these values, and we include them as part of our performance reviews. We have 5 core values and 1 foundational pillar (Safety is our Foundation) which lays the groundwork for everything we do. **Safety is our Foundation** We prioritize the safety of our products, customers, employees, and the general public above all else. From the workshop to the field, we maintain the highest standards for our batteries in testing manufacturing and deployment, and daily operations. Safety is not only about procedures—it is about vigilance, responsibility, and speaking up when something does not feel right. Safety is everyone's responsibility. We follow safety protocols, use proper equipment, and continuously improve our systems to prevent risks before they occur. If something is unsafe, we stop work and address it. Safety also means protecting our colleagues, customers, and communities by designing reliable products, maintaining safe workspaces, and ensuring our work is done carefully and responsibly. **We’re Building a Greener Future Together:** We infuse passion for our cleantech mission into every aspect of our work and incorporate fun into the workplace. We motivate one another, celebrate our successes and embrace eco-friendly practices to reduce our carbon footprint. **We Prioritize our Customer’s Needs:** We place our customers at the core of everything we do, ensuring that every decision considers their needs and aims to provide increased value to them. We provide reliable support for our customers, every step of the way. **We’re Open, Honest and Accountable:** We prioritize open and honest communication to foster mutual understanding, strengthen knowledge sharing, and reduce miscommunication within the team. We admit when we’ve made a mistake, and remedy our actions. We transparently communicate outcomes whether good, bad, or unexpected. **We Think and Act like Owners:** We’re self-starters that proactively embrace new challenges along with personal and collective ownership of responsibilities in the organization. We focus on growth, not titles, and we do what needs to be done. **We Treat Everyone with Respect:** We actively listen, share openly, and work together towards common goals. We treat one another with mutual respect to cultivate an inclusive environment where everyone feels accepted, supported, and heard. We keep an open mind and are willing to learn.