Director of Marketing & Communication

Job description

Job Purpose : The Marketing & Communications Manager leads the hotel’s marketing, digital and communications activities, with a strong focus on lifestyle positioning, destination storytelling, brand expression and commercial performance. The role is responsible for translating the hotel’s brand identity into engaging and distinctive content across all guest touchpoints. The Manager is expected to bring fresh, creative and out-of-the-box ideas, while understanding and appropriately applying Accor and the relevant brand guidelines. The role goes beyond traditional hotel marketing: it is about creating desire for the hotel and destination, building a recognizable personality and connecting guests with the lifestyle and experiences the property offers. Reporting Lines & Key Interactions : Reports to: General Manager Key Internal: Sales, Revenue Management, Reservations, F&B, Operations, Finance, People & Culture and Creative/Design teams. Key External: Media, journalists, influencers, content creators, local businesses, community partners, tourism partners, agencies and freelancers. Primary Responsibilities 1. Brand, Creative & Lifestyle Marketing Own the hotel’s marketing expression and ensure a clear, distinctive and consistent personality. Ensure marketing and communications are aligned with Accor and applicable brand guidelines, while encouraging creative interpretation and fresh thinking. Develop compelling visual and written content that communicates the hotel's lifestyle, mood, experiences and sense of place. Manage creative briefs and quality of photography, videography, design and content. Avoid generic or overly corporate communication and continuously seek more engaging and authentic ways to tell the hotel’s story. Maintain a high-quality library of approved creative assets. 2. Destination & Local Storytelling Bring the local destination, culture, food, people, history and lifestyle into the hotel's content and communications. Identify local creators, businesses, experiences and stories that can strengthen the hotel's positioning. Build relevant relationships within the local community and with media and content creators. Own the marketing calendar, including relevant local, national and international cultural moments. 3. Digital & Commercial Performance Develop and execute the annual Marketing & Communications plan and manage the related budget. Drive performance across website, social media, CRM, loyalty and other direct channels. Work closely with Sales, Revenue and Reservations to support demand, direct bookings, occupancy and revenue. Develop targeted campaigns around need periods, F&B, experiences, events and commercial opportunities. Monitor results and continuously adapt activity based on performance and market trends. 4. PR & Communications Manage PR, media relations, influencer collaborations and relevant partnerships. Identify genuine stories and experiences within the hotel that can generate meaningful exposure. Ensure all external communication is engaging, accurate and aligned with the hotel's positioning. Work closely with F&B and Operations to create content around the hotel's experiences and offerings. 5. Team & Creative Partners Lead, coach and develop the marketing team with a focus on creativity, accountability and quality. Build and manage a strong network of photographers, videographers, designers, agencies and other creative partners. Ensure external partners understand the brand and deliver work to the required standard Key Expectations The Manager is expected to balance brand consistency with creative freedom. Brand guidelines should provide the foundation, not limit creativity. Success means creating marketing that is: Distinctive – recognizably ours Relevant – connected to our guests and destination Creative – fresh, unexpected and engaging Authentic – reflecting the real hotel and local community Commercial – contributing to demand, revenue and direct business Main Challenges Balancing creative ideas with brand alignment. Building a distinctive lifestyle identity while maintaining brand consistency. Turning local culture and destination experiences into authentic storytelling. Balancing short-term commercial requirements with long-term brand development. Maintaining consistent quality across multiple channels and creative partners. Knowledge & Experience Bachelor’s Degree in Marketing, Communications, Creative Industries or related field. Minimum 5 years’ relevant marketing and communications experience, preferably in hospitality, lifestyle, resort or design-led environments. Strong digital, social media, content, PR and CRM experience. Strong knowledge of Instagram, TikTok and visual-first platforms. Experience working with photographers, videographers, designers and creative agencies. Good understanding of hotel commercial performance. Strong appreciation of Thai culture, local communities and destination storytelling. Excellent written and spoken English and Thai. Core Competencies Creative & strong visual eye Lifestyle and destination mindset Strong brand understanding Commercially driven Culturally curious Proactive and accountable Excellent attention to detail Agile and adaptable Strong communicator and team player Role Definition The Marketing & Communications Manager is the storyteller, creative guardian and commercial marketer of the hotel — making the property visible, desirable, relevant and memorable while connecting the brand with its destination, community and guests. Mercure Rayong Lomtalay Villas & Resort Hotel for travellers looking for local and authentic experiences Open your wings and discover Rayong's coastal charm-crafted details, bold bites, and golden sunsets await. Just 2.5 hours from Bangkok, Mercure Rayong Lomtalay blends authenticity with subtle surprises. The Ocean Wing, beachfront with sea-view villas, and the Garden Wing, 200 meters from the beach with Koh 17 rooftop bar, sit 400 meters apart with a free shuttle. Mercure Rayong Lomtalay Villas and Resort is the newest and the trendiest destination in Rayong with a wide range of accommodation & facilities. Located in two wings, the resort offers spectacular and upscale beachfront rooms to sea view Villas. The resort area caters for all travelers and has an authentic and comfortable design. Thai flowers are integrated in the original and bold personality of the building and add layers of delicacy and freshness to the architecture. Located at Cape Laem Mae Phim, a calm beach 20 mins from Ban Phe Pier for Koh Samet trips, Mercure Rayong Lomtalay offers easy access to local seafood markets, coastal exploration, and island hopping, with pools and KOH 17 Rooftop Bar back at resort.