Director of Marketing (EMEA - Remote)

Job description

*At Gurobi Optimization, we're on a mission!* A mission that focuses on mathematical optimization. We empower our customers to expand their use of mathematical optimization technology in order to make smarter decisions and solve some of the world's toughest and most impactful business problems. We're looking for passionate, dedicated, innovative game-changers to join our team and drive the future of Gurobi. As the **Director of Marketing - EMEA** at Gurobi Optimization, you will lead the execution of marketing strategies for EMEA, ensuring alignment with business objectives. You will oversee campaign development, brand positioning, demand generation, and cross-functional collaboration to drive pipeline growth, customer engagement, and brand awareness. You will mentor and manage a high-performing marketing team, providing leadership in digital marketing, content strategy, and data-driven decision-making. Your ability to foster a culture of innovation, collaboration, and accountability will be essential in achieving marketing excellence. ### What will you be doing? - Develop and execute multi-channel marketing campaigns to enhance brand awareness, lead generation, and customer retention. - Align marketing initiatives with company-wide objectives and sales priorities to maximize impact. - Optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media. - Drive lead-generation initiatives to support sales pipeline growth and business expansion. - Utilize data-driven insights to refine targeting, improve conversion rates, and maximize ROI. - Collaborate with sales leadership to optimize account-based marketing (ABM) strategies. - Oversee the development and execution of high-quality content (whitepapers, case studies, webinars, blog posts, and videos). - Ensure brand consistency across all messaging, campaigns, and marketing materials. - Conduct market research to stay ahead of industry trends, competitive positioning, and customer expectations. - Lead, mentor, and develop a team of marketing professionals to drive operational excellence. - Foster a culture of creativity, ownership, and accountability within the marketing organization. - Collaborate with sales, product, and customer success teams to align marketing efforts with business needs. - Establish key marketing performance indicators (KPIs) to measure effectiveness and inform decision-making. - Manage and optimize the marketing budget to ensure efficiency and impact. - Provide regular reporting and insights to leadership on campaign performance and market opportunities. ### What experience and qualifications should you have? - 10 years of experience in B2B marketing, with at least 3-5 years in a leadership role. - Proven experience in demand generation, campaign management, and digital marketing. - Strong background in marketing analytics, automation tools (Marketo, HubSpot), and CRM platforms (Salesforce). - Experience leading marketing programs for SaaS or technology-focused businesses. - Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). ### What skills and abilities should you have? - **Strategic Leadership** – Ability to set vision, drive execution, and align marketing with company growth objectives. - **Data-Driven Decision-Making** – Proficiency in analytics tools to track campaign effectiveness and optimize strategy. - **Cross-Functional Collaboration**– Strong ability to work across teams (sales, product, customer success) to drive alignment. - **Content & Brand Storytelling** – Ability to craft compelling messaging that resonates with target audiences. - **Strong Communication Skills**– Verbal and written skills to influence stakeholders and inspire teams. - **Project & Budget Management** – Ability to lead multiple marketing initiatives within financial constraints. ### What other skills should you have? - Proficient in using macOS and Microsoft 365.