Director of Marketing - Falcon MLR

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a [public benefit corporation](https://medium.com/@peter.gassner/public-benefit-corporation-pbc-486e1e9508a6) (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a [Work Anywhere](https://careers.veeva.com/work-anywhere/) company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in [transforming the life sciences industry](https://www.youtube.com/watch?v=TaPSP8cCSKY&ab_channel=Forbes), committed to making a positive impact on its customers, employees, and communities. ### The Role We are seeking a **Marketing Director** to lead global marketing for Falcon MLR, our agentic MLR solution. Partnering closely with marketing, strategy, and product management, you will develop the positioning, messaging, value propositions, and go-to-market strategy for Falcon MLR. You will also execute global marketing strategies that drive brand awareness, pipeline growth, and engagement with existing customers and target accounts. You will ensure seamless territory alignment and make a measurable impact across demand generation, events, communications, and digital marketing in a fast-paced, innovative environment. ### What You'll Do - Develop and drive global marketing strategy and go-to-market execution for Falcon MLR, aligning marketing initiatives with business objectives and market opportunities - Own the integrated marketing strategy, partnering closely with cross-functional teams on key objectives and campaign themes - Create awareness, nurture, and educate key contacts within target accounts to drive pipeline growth and accelerate sales opportunities - Develop compelling marketing content—including customer stories, presentations, web content, videos, webinars, and sales tools—to support every stage of the customer journey - Partner with Product Management and Strategy to build differentiated positioning, messaging, and value propositions that speak directly to key target buyers and influencers - Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies - Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes - Work cross-functionally with Sales, Enablement, Strategy, and Marketing teams to ensure optimal orchestration and execution of global marketing programs - Build and maintain a complete and accurate account and contact database - Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption ### Requirements - 10+ years of enterprise B2B software marketing experience - Must have a proven track record of building global, multi-channel campaigns and driving strategic go-to-market execution - Hands-on experience spanning GTM strategy development through content creation and editing (including customer stories, presentations, web content, videos, and sales tools) - Deep understanding of database management, audience segmentation, and targeted nurture programs (including ABM) to accelerate pipeline growth and sales opportunities - Proven ability to build trusted relationships and drive alignment across multiple product lines (PromoMats, Medical, MedTech) and matrixed global regions (NA & EU, LATAM, APAC) - Experience leading end-to-end integrated marketing programs across product launches, field programs, demand generation, webinars, events, and sales enablement - Demonstrated experience defining success metrics, tracking campaign performance, evaluating business impact, and continuously optimizing programs based on data and customer insights ### Nice to Have - Experience marketing high-value solutions to the life sciences industry - Experience with Marketo ### Interviewing with Veeva We value your time and believe in a transparent hiring process. Here is the process you can expect. - Follow the application process and submit your resume. - Within 3 days, you will receive a link to a personality assessment administered by a third party. - Once you complete the assessment, our team will review your full application package and follow up via email with our decision. - If moving to the interview stage, the process is as follows: 1. A conversation with the hiring manager 2. A practical case exercise 3. A final conversation with our group's Senior Leader. - Once all interviews are complete, the manager will be in touch with a final decision. ### Compensation - Total compensation: 90,000 - 150,00 EUR - The total compensation range listed here has been provided to comply with local regulations and represents a potential total compensation range for this role. Please note that actual total compensation may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position's total compensation may be composed of other types of compensation, such as variable bonus and/or stock bonus.