Director of Marketing- Hazardous Waste Division

Job description

**Who We Are Looking For** We are looking for a commercially driven, analytical, and self-directed marketing leader ready to own a division outright for the first time — or to take a meaningful step up in complexity and autonomy. This is a build role. You will inherit a growing, multi-brand, multi-country portfolio without an existing team, and your first task is to bring structure, clarity, and commercial accountability to it. You should be energized rather than daunted by that: comfortable rolling your sleeves up on execution while simultaneously designing the operating model, processes, and eventual team structure that will scale the division. You thrive where strategy, execution, and cross-functional alignment intersect. You are practical over theoretical, decisive with imperfect information, and confident influencing senior stakeholders without formal authority over them. You are curious about a segment you may not know deeply yet, and willing to become the internal expert on it. **Role Overview** Daniels Health is seeking a commercially minded Marketing Director to lead end-to-end marketing strategy and execution for our Hazardous Waste Division across the United States, Canada, and the United Kingdom — a portfolio of three distinct brands serving the non-healthcare hazardous waste segment. Reporting directly to the Chief Marketing Officer, this role owns market positioning, commercial go-to-market, and measurable pipeline contribution for the division. It sits alongside our Healthcare Waste marketing leadership within a wider global marketing function, drawing on shared digital, design, content, and marketing operations capability while retaining full ownership of divisional strategy and outcomes. *This position is dedicated exclusively to the hazardous waste segment. It is not a healthcare marketing role.* **What You Will Do** **Divisional Strategy & Positioning** - Own and evolve the marketing strategy for the Hazardous Waste Division and its constituent brands, ensuring alignment to commercial targets and regional market requirements. - Develop value messaging and positioning frameworks for each brand that reflect current market needs, competitive dynamics, and sales insight. - Identify and prioritize growth opportunities across brands, regions, and service verticals, applying a clear rationale for where investment is directed and where it is withdrawn. - Serve as the internal subject matter authority on the hazardous waste market, competitive set, and buyer landscape. **Commercial Alignment & Revenue Enablement** - Partner with regional Sales Leadership to develop and execute integrated go-to-market programs that increase pipeline generation and accelerate revenue. - Build understanding of market trends, revenue and margin characteristics across customer and service verticals, and translate that into refined investment focus. - Own commercial marketing content for the division — including proposals, sales presentations, capability materials, and RFP support — ensuring consistency, quality, and commercial relevance. - Drive internal adoption of marketing programs across sales teams: set benchmarks, establish process accountability, and bring stakeholders on the journey. **Campaign & Channel Direction** - Define campaign strategy, audience focus, and messaging across all divisional channels, partnering with the Digital and Demand Generation function to execute paid media, SEO, email automation, and conversion pathways. - Ensure cross-functional alignment with Content, Design, Digital, and Sales to deliver cohesive, high-impact initiatives. - Maintain clear ownership boundaries: this role owns divisional messaging, audience strategy, and commercial priority; channel execution is delivered in partnership with shared services. **Analytics, Reporting & Accountability** - Establish and maintain a reporting framework that measures marketing effectiveness, channel performance, and pipeline contribution for the division. - Own monthly divisional pipeline reporting, translating data into insight, recommendation, and action for commercial stakeholders. - Manage the divisional marketing budget with accountability for ROI and investment efficiency. **Standardization & Integration** - Build repeatable processes, frameworks, and templates that allow the division to scale without proportional headcount growth. - Support the integration of newly acquired hazardous waste businesses into a cohesive marketing ecosystem, driving project-level accountability for brand and system integration. - Identify and operationalize AI-driven and emerging technology solutions that improve campaign efficiency, reporting sophistication, and internal workflow. **Building the Function** - Define the future-state structure for divisional marketing, including role scope, sequencing of hires, and capability requirements. - Recruit, onboard, and develop direct reports as the division scales, with a target team of 2–3 within 12–18 months. - Establish the working model between this division and the wider global marketing function, including hand-offs, service levels, and escalation paths. **Success Indicators** **First 90 Days** - A working command of the three brands, their markets, buyers, and competitive position, evidenced through a documented divisional assessment. - Established baseline reporting: current-state pipeline contribution, channel performance, and budget allocation across all three markets. - Working relationships established with Sales Leadership in each region, with agreed commercial priorities for the year. - A clear articulation of where the division is under-invested, over-invested, and mis-positioned. **First 180 Days** - A divisional marketing strategy and investment plan endorsed by the CMO and regional Sales Leadership. - A structured reporting and analytics framework live, with KPIs tied to pipeline and revenue contribution. - At least one integrated campaign launched with measurable early commercial momentum. - Standardized commercial content assets in place across the three brands. - A proposed future-state team structure with role definitions and hiring sequence. **First 12 Months** - Demonstrable improvement in divisional pipeline contribution attributable to marketing. - Consistent brand governance and positioning across all three brands and three markets. - First direct report hired and productive. - Marketing recognized by Sales Leadership as a commercial partner rather than a service function. **Candidate Profile** **Required** - 4+ years of marketing leadership experience in a commercial, growth-oriented environment, with demonstrated ownership of outcomes rather than activity. - Proven success developing and mobilizing marketing strategy that directly supports revenue generation. - Experience operating across multiple brands, regions, or business units. - Experience managing marketing budgets with strong financial and analytical acumen. - Proficiency in CRM systems for lead management, data tracking, and performance analysis (Salesforce preferred). - Strong project management capability with a track record of delivering complex, cross-functional initiatives. - Demonstrated ability to influence senior stakeholders across Sales, Digital, and Operations without direct authority. - Comfort operating as a hands-on individual contributor while building toward a team. **Preferred** - Experience in industrial, environmental services, logistics, or another considered B2B sales environment. - Experience supporting international businesses, or exposure to multi-country marketing requirements and regulatory nuance. - Expertise in email automation platforms (Account Engagement / Pardot preferred). - Experience with brand standardization across a multi-brand or multi-region organization. - Experience contributing to M&A or business integration from a marketing perspective. - Prior experience hiring or building a small team. **Character Competencies** - **Leadership:** Positive, collaborative, and able to build strong relationships internally and externally while executing on deliverables. - **Achievement Drive:** Sets demanding goals for self, dissatisfied with average performance, and sees tasks through irrespective of obstacles. - **Business Sense:**