Director of Marketing Operations and Digital Experience - Remote

Job description

The Director of Marketing Operations and Digital Experience is part of the Sales and Business Services department, which resides on the Strategic Marketing team and reports to the Senior Vice President of Marketing and Communications. As our Director of Marketing Operations and Digital Experience, you will be a senior leader responsible for marketing operations, analytics, digital experience, marketing technology, and operational execution. This role provides leadership for the Marketing Operations and Analytics, Digital Experience, and Digital Media functions and is accountable for ensuring marketing initiatives are strategically planned, measured, operationally sound, and aligned to business outcomes. The Director partners across Marketing, Sales, Product Marketing, Member Success, Revenue Operations, and Technology teams to establish priorities, drive execution, improve conversion performance, maintain reporting integrity, and optimize the customer journey. This position serves as the operational leader for the Marketing and Communications team, ensuring marketing investments, digital experiences, analytics, systems, and processes support organizational growth, customer engagement, and strategic objectives. What You'll Do: Lead, mentor, coach, and develop a high-performing team across Marketing Operations and Analytics, Digital Experience, and Digital Media Establish clear goals, priorities, ownership, and accountability across team functions Ensure team roles, responsibilities, operating procedures, and success metrics are clearly defined and documented Foster a culture of collaboration, continuous improvement, accountability, and customer focus Support team members growth through coaching and development planning Lead the Marketing Operations and Analytics function, ensuring effective campaign execution, lead management, reporting, attribution, and performance measurement Establish operational governance, planning processes, and accountability measures across marketing initiatives to ensure they are executed on schedule and aligned with organizational goals Lead Agile marketing practices, including sprint planning, backlog prioritization, capacity and resource management, retrospectives, and continuous improvement Drive quarterly planning, prioritization, and resource allocation aligned to business objectives while proactively managing risks and dependencies through mitigation plans Own marketing reporting, attribution, performance measurement, and reporting governance Ensure the accuracy, consistency, and integrity of marketing and digital performance data Lead the development and maintenance of executive dashboards and performance reporting Translate marketing and customer data into actionable business insights and recommendations Monitor performance trends and proactively identify risks, opportunities, and optimization strategies that improve marketing and business performance Establish reporting standards that support informed, data-driven decision-making Lead website strategy, optimization, and digital experience initiatives focused on conversion, engagement, and customer experience Establish measurement frameworks for customer journeys and digital interactions Drive continuous improvement in lead generation, conversion, customer acquisition, and engagement performance Partner with Product Marketing, Communications, Sales, and Member Success teams to improve customer outcomes across the funnel Oversee SEO, website analytics, marketing automation, and digital performance optimization Provide strategic direction for digital media programs, including video, podcast, and multimedia content Serve as business owner for marketing technology platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), analytics tools, and related integrations Ensure systems, processes, and data support business objectives, reporting accuracy, and operational efficiency Partner with Technology, Revenue Operations, Legal, and Privacy stakeholders to ensure appropriate governance, compliance, and data integrity Evaluate, implement, and optimize tools and processes that improve scalability, automation, reporting, and business outcomes Maintain oversight of marketing technology investments and platform performance Serve as a strategic partner to Product Marketing, Communications, Sales, Member Success, Product, and Operations teams Facilitate resolution of cross-functional issues and remove barriers to execution Represent Marketing in enterprise initiatives, operational planning, and business reviews Build strong partnerships across the organization to improve business performance and customer outcomes Other tasks and responsibilities as assigned What You'll Need: Bachelor's degree in Marketing, Business, Communications, Analytics, or related field* 8+ years of progressive marketing experience 5+ years of experience leading and developing marketing teams Demonstrated experience leading marketing operations, digital marketing, analytics, and reporting functions Experience managing Agile or Agile-inspired marketing teams and workflows Hands-on experience with Salesforce, Pardot (Marketing Cloud Account Engagement), marketing automation, analytics, and reporting platforms Experience developing executive dashboards, KPI frameworks, and performance reporting Proven ability to translate complex data into actionable business recommendations Strong project management, communication, and stakeholder management skills Experience leading cross-functional initiatives and influencing stakeholders across multiple business units Must be authorized to work in the United States It's a Plus if You Have: Cybersecurity, technology, SaaS, or related B2B industry experience Experience managing website strategy and digital experience programs Experience with conversion rate optimization and customer journey analysis Experience managing marketing technology integrations and reporting architecture (Pardot, Salesforce, Google Analytics, Matomo) Familiarity with privacy, consent management, and marketing compliance requirements (Cookiebot) Experience scaling marketing operations and analytics capabilities within a growth-focused organization * Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree. At CIS, we are committed to providing an inclusive environment in which the diverse backgrounds, experiences, and views of our employees, members, and customers are valued and respected. It is through this commitment that we are able to work together towards our common mission: to make the connected world a safer place. Compensation Range: USD$114,700.00 - $200,700.00