Director of Paid Advertising

Job description

Accountabilities Own and develop the overall paid advertising strategy for nonpartisan voter education and get-out-the-vote campaigns, with a primary focus on Google Ads. Align paid media plans with election timelines, priority geographies, audience needs, and broader organizational objectives. Establish budget allocation, channel mix, performance targets, and forecasts for campaign reach and expected impact. Provide strategic direction and mentorship to paid media volunteers, including campaign managers and analysts. Review campaign structures, pacing, bidding strategies, audience targeting, and creative approaches to improve performance. Establish measurement standards in collaboration with analytics teams, including UTM structures, pixels and tags, conversion events, attribution, and reporting frameworks. Ensure campaign performance data is accurately reconciled between advertising platforms and GA4. Develop and maintain a structured testing roadmap covering audiences, creative concepts, landing-page experiences, and campaign approaches. Analyze test results and campaign performance to identify meaningful insights and translate successful approaches into repeatable playbooks. Support paid advertising across additional platforms such as Meta, TikTok, Reddit, and YouTube as appropriate. Maintain strong oversight of brand safety, privacy, political advertising policies, and applicable nonprofit requirements. Ensure required platform verifications, disclaimers, and compliance practices are consistently implemented. Coordinate effectively across marketing, analytics, and other organizational teams to ensure campaigns are strategically aligned and operationally effective. Requirements 7+ years of professional experience managing paid digital advertising campaigns, including ownership of strategy, performance, and budgets. Deep expertise in Google Ads, including YouTube advertising, with the ability to oversee strategy, campaign setup, execution, optimization, and measurement. Familiarity with Meta Ads Manager, TikTok Ads, and Reddit Ads is preferred. Strong working knowledge of GA4, UTM standards, pixels, tags, conversion tracking, and attribution methodologies. Experience establishing measurement strategies and guiding analytics teams through tracking or performance issues. Demonstrated experience leading, mentoring, or providing strategic direction to marketers or campaign specialists. Strong strategic thinking and attention to detail, with the ability to prioritize effectively across multiple concurrent campaigns. Experience developing testing strategies and using performance insights to improve campaign outcomes. Strong understanding of advertising compliance, privacy, brand safety, and platform policies. Experience with political, nonprofit, advocacy, or cause-related advertising is a strong advantage. Excellent communication and collaboration skills, with the ability to coordinate effectively across multidisciplinary teams. Strong judgment, analytical thinking, and ability to make data-informed decisions in a fast-moving environment. Currently located in the United States and able to work during core team hours, with at least one to two hours of overlap with U.S. Pacific Time each week. Ability to contribute a minimum of 2 hours per week, with an expected commitment over at least six months. Willingness to participate regularly in team meetings and collaborate within a fully remote volunteer environment. Understanding that this is a 100% unpaid, volunteer-based position. Benefits 100% remote volunteer opportunity. Opportunity to contribute to nonpartisan voter education and civic participation initiatives. Ability to apply senior-level paid advertising expertise to campaigns with meaningful public impact. Opportunity to shape paid media strategy across Google Ads and additional digital advertising platforms. Leadership and mentorship opportunities with paid media volunteers and cross-functional contributors. Flexible commitment of 2+ hours per week, coordinated around core team hours. Opportunity to collaborate with a mission-driven, nationally recognized nonprofit technology community. Exposure to complex campaign measurement, experimentation, political advertising compliance, and nonprofit digital marketing. Opportunity to develop scalable paid media playbooks and influence long-term advertising strategy. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Paid Advertising based in United States. This volunteer leadership role offers the opportunity to shape paid advertising strategy for nonpartisan voter education and get-out-the-vote initiatives. You will own the overall paid media direction, with a particular focus on Google Ads and campaigns aligned to election timelines and priority audiences. The role combines strategic planning, budget management, performance measurement, experimentation, and team mentorship. You will collaborate with analytics and marketing contributors to build reliable measurement frameworks and turn campaign insights into scalable practices. Strong attention to political advertising policies, privacy, brand safety, and nonprofit compliance will be essential. This is an impactful opportunity for an experienced paid media leader who wants to apply their expertise to a mission focused on strengthening civic participation.