Director of Performance Marketing

Job description

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. Relay's performance marketing team runs one of the most analytically sophisticated paid programs in the SMB fintech space — operating across paid search, paid social, affiliate, CTV, and direct mail with a $2-3M monthly budget. Your mission: make every dollar work harder, build the measurement infrastructure to prove it, and grow a team that can execute at the pace Relay moves. What You'll Be Doing - Own Relay's full paid media portfolio — paid search, paid social, affiliate, CTV, linear TV, and direct mail. Set channel strategy, budget allocation, and performance targets across brand and performance objectives. Hold the team accountable to both. - Directly manage and develop a team of performance marketers, owning hiring, leveling, performance management, and growth pathways while coaching on channel mechanics, creative strategy, and business impact. - Lead Relay's TV and CTV strategy, partnering with Brand and Creative on messaging and measurement. Build the attribution infrastructure that connects upper-funnel investment to downstream efficiency. - Drive paid search and paid social programs with a bias toward continuous experimentation — audience segmentation, creative testing, bidding strategy, and landing page optimization across both PLG and sales-assisted conversion paths. - Own the affiliate program end-to-end, including partner recruitment, commission structure, compliance, and performance management. Identify non-obvious distribution partners in the SMB ecosystem. - Work with the data team to build and maintain Relay's measurement infrastructure across paid channels — media mix modeling, multi-touch attribution, and incrementality testing. Own the methodology and use it to strengthen decision making. - Own paid media budget modeling, pacing, and forecasting, partnering with Finance on plans that hold up under scrutiny and flex intelligently as performance data comes in. Who You Are - 8+ years in performance marketing or paid media, with at least 2 years managing a team, ideally at a high-growth SaaS, fintech, or subscription business. - You've owned a multi-million dollar monthly paid media budget and can walk through how you've allocated across channels, how your thinking evolved, and what you'd do differently. - You are an expert in attribution — you can walk through an incrementality test you've designed, a media mix model you've commissioned, or an attribution debate you've settled. You don't accept last-click as an answer. - Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate — with working knowledge across the rest. - You've driven acquisition into both PLG and sales-assisted funnels and understand how channel mix, creative, and landing experience need to flex depending on which motion you're feeding. - Strong communicator who can translate channel data into business narrative — you've made a budget ask to a CFO or CEO that landed. - SQL and AI-fluent in how you and your team work — using it to accelerate analysis, creative iteration, reporting, and audience research. Bonus Points - Experience in a regulated industry (fintech, healthcare, insurance) — you know how to run aggressive acquisition programs within compliance constraints - Experience marketing to small business owners or self-employed professionals - Experience with direct mail as an acquisition channel - A public POV on performance marketing, attribution, or media strategy The Interview Process - Stage 1: 45-minute video call with a member of the Talent team - Stage 2: 60-minute video call with the VP of Marketing - Stage 3: 60-minute Live Scenario with the Marketing team - Stage 4: Values interview with a member of the Leadership team Our Compensation Approach We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle. The annual salary range for this role is $207,000 CAD to $253,000 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $230,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one. We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub https://www.notion.so/Candidate-Hub-1c7da8b7f88580a893f7d7c7852b064e?pvs=21. Why Relay Might Be the Perfect Fit For You - You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar. - You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. - You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks. - You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you. - You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself. - You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. - You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement. - Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you. Join Us We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner. Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.