Director of PR and Marketing

Job description

About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. About the location: About the role As Director of PR & Marketing at The Park Gstaad, A Four Seasons Hotel, you will lead all public relations and marketing strategies to elevate the hotel's presence within the luxury hospitality market. Reporting to the Commercial Director, you will drive brand awareness, guest engagement, strategic partnerships, and revenue-generating initiatives while ensuring alignment with Four Seasons brand standards. The start date for this position is January 2027 . What you will do: Develop and execute public relations, marketing, and communications strategies supporting the hotel's commercial objectives. Manage media relations, influencer partnerships, and press activities to maximise brand visibility. Oversee digital marketing, social media, and content initiatives across all channels. Lead brand positioning, storytelling, and collaboration with Four Seasons regional and corporate teams. Drive revenue-generating campaigns through targeted promotions, partnerships, and marketing initiatives. Monitor campaign performance, marketing effectiveness, and industry trends. Coordinate events, launches, and promotional activities that enhance awareness and guest engagement. Ensure compliance with brand standards, advertising regulations, and data protection requirements. What you bring: Minimum 5 years of leadership experience within Public Relations and Marketing, preferably in luxury hospitality, travel, or lifestyle brands. Proven success leading high-profile marketing campaigns, hotel openings, or luxury brand initiatives. Strong digital marketing knowledge, including analytics, performance measurement, and campaign optimisation. Excellent communication, presentation, and relationship-building skills. Fluent English required, combined with German and/or French. Additional languages are advantageous. Familiarity with luxury hospitality service standards. In accordance with Swiss employment regulations, only candidates holding Swiss or EU/EFTA citizenship, or a valid Swiss work authorization, can be considered for this position. What we offer: Competitive salary and comprehensive benefits. Employee meals and uniform laundry service. Monthly Employee Recognition Program. Global career growth opportunities through Task Forces and Transfers. Employee Travel Program after 6 months. Schedule & Hours: Full-time position with flexibility for evenings, weekends, and holidays per seasonality. Seasonal operation with primary opening periods from June to September and December to March.