Director of Product Marketing, Agency Growth

Job description

**Overview** Microsoft AI is the organization that makes humanist, responsible AI to empower people. We are a global network of trailblazers — Product leaders, marketers, developers, scientists, designers, and storytellers. Interconnected by curiosity and driven by possibility, we explore, experiment, and shape the future together. **The role** We’re looking for a **Director of Product Marketing, Agency Growth** for the Monetization team inside Microsoft AI. You’ll be an individual contributor (no direct reports) joining a team building the infrastructure and solutions to help businesses thrive in the new AI economy–including the future of digital advertising. AI is the biggest change to how people find things on the internet since the inventions of search, mobile, and social — and it's moving faster than all three. Most people still browse and search for themselves. Many now just ask an AI assistant for recommendations. And a growing number send an agent to go do the work for them. Three versions of the web, running at once — and every business has to win in all three. Agencies are one of the most important audiences we have. One conversation with an agency shapes hundreds of client plans. And right now, every agency in the world is being asked the same question by their clients — *what do we do about AI?* — and most don't yet have a confident answer. Your job is to give them one, and to make Microsoft the partner they build it with. You'll bring our full portfolio of advertising and AI business solutions to agencies and their clients, and help them win across all three eras of the web at once. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction **Responsibilities** - **Product Positioning, Messaging & Value Proposition:** Turn a complex portfolio into a story an agency can carry into their own client pitches and win with. Own product marketing strategy and storytelling for the agency audience across the advertising and AI business solutions portfolio. Develop clear, compelling positioning and messaging frameworks supported by proof points and aligned across internal stakeholders. Enable partner teams with client-facing narratives and assets, and contribute to marquee product launches through blog posts, event presentations, and other storytelling formats. - **Go-to-Market Strategy & Execution:** Build the go-to-market for AI-era products**.** Take new solutions from pilot to scale with agency partners — early access, launch planning, adoption, the full arc. Create enablement content — including pitch narratives, presentations, one-pagers, and competitive materials — and work together with sales teams to drive product adoption and customer satisfaction by effectively communicate our roadmap, positioning, and value. Partner with Marketing teams to develop integrated marketing content across web, event, webinar, email, social, and other channels. Build customer evidence including case studies, benchmarks, and performance proof points in partnership with agency customers. - **Customer Listening & Market Insights**: Serve as the voice of the agency audience to product and engineering teams, informing roadmap priorities and product requirements. Lead customer listening strategies and market intelligence efforts to uncover growth opportunities, inform investment priorities, and shape the product roadmap. Partner with field teams to engage directly with agencies and clients, synthesize feedback, and translate insights into actionable recommendations. Conduct competitive analysis to assess market dynamics, identify Microsoft’s differentiation, and anticipate business implications. Drive the development of insights from user research, industry trends, and market signals to influence product and business decisions. - **Growth Mindset & Inclusive Innovation:** Champion a culture of continuous learning, AI adoption to accelerate outcomes, and inclusive thinking. Proactively seek feedback from diverse customers and stakeholders to uncover new opportunities. Foster open dialogue, encourage reflection, and ensure all voices are heard in shaping product and marketing strategies. **Qualifications** **Required Qualifications:** - Bachelor's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 10+ years of product marketing, integrated marketing, or paid media experience - OR Master's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 8+ years of product marketing, integrated marketing, or paid media experience - OR equivalent experience. **Preferred Qualifications:** - Experience marketing advertising, adtech, or B2B technology products–especially launching products in new or emerging categories, or AI-powered products or platforms. Experience working with or marketing to advertising agencies, holding companies, or media buying organizations. - Solid writing and content development: Sharp storytelling and creative judgement building narratives, pitch materials, messaging and assets across sales enablement and integrated marketing channels. - Cross-Functional Collaboration & Influence: Experience influencing and driving collaboration and effective decision-making across sales, marketing, product, and engineering. **Other Requirements:** Ability to meet Microsoft, customer and/or government security screening requirements are required for this role. These requirements include but are not limited to the following specialized security screenings: **Microsoft Cloud Background Check:** This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter. Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. --- Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about [**requesting accommodations.**](https://careers.microsoft.com/v2/global/en/accessibility.html)