Who Are We?
RZR is an AI-native advertising platform built for the next era of performance marketing. We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth, powering campaigns for some of the world's most ambitious advertisers. Our platform is purpose-built to deliver outcomes at scale, not just impressions.
We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink. We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft.
RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader. This is a rare opportunity to join a company at an inflection point and help shape what it becomes.
Role Overview
The Director of Sales, GCR owns net-new business acquisition for RZR's Greater China Region — gaming and non-gaming advertisers across the region's international / export growth motions. Following strong regional growth, RZR needs a dedicated "hunter" leader in GCR to build a repeatable, data-driven new-business engine rather than relying on individual heroics.
This role leads the GCR AE team, owns a net-new revenue target of $xxM+, and carries the mandate to diversify the GCR book beyond gaming so that xx% of new revenue originates from non-gaming verticals. The Director reports into the Regional VP of Revenue, GCR (CRO interim) and partners closely with the GCR Growth/CS team, Marketing, and Product to keep positioning consistent, pipeline predictable, and the sales-to-growth handoff frictionless.
This is a role for a builder: someone who can personally steer strategic deals to close while creating the tiered account planning, forecasting discipline, and coaching cadence that make GCR's new-business growth scalable.
Key Responsibilities
New Business & Market Penetration
- Own the GCR net-new revenue target of $xxM+, designing quotas and incentive structures that prioritize high-LTV, high-margin new business.
- Build and execute the GCR Non-Gaming GTM plan — identify priority sub-verticals (e-commerce, social, utility, fintech), define value propositions for each, and drive revenue outcomes.
- Ensure 100% of Tier 1 and Tier 2 GCR prospects are mapped with active, multi-threaded sales plans; personally review plans for complex enterprise deals.
- Partner with Marketing to execute x high-impact ABM events per quarter in-region, surgically targeted at the T1/T2 prospect list to accelerate deal velocity.
- Serve as the primary market-intelligence loop to Product on GCR-specific needs (media channels, measurement, creative formats) to expand product-market fit.
Operational Rigor & Forecasting
- Maintain
- Implement "At Risk" triggers for the GCR pipeline so every stalled deal is identified early and met with a specific intervention.
- Document 100% of GCR sales workflows and ensure zero ownership gaps in the Sales-to-Growth handoff for newly launched accounts.
Team Leadership & Enablement
- Hire, onboard, and ramp GCR AEs to full quota-attainment productivity within their first 90 days.
- Run a standardized coaching cadence — pipeline reviews and 1:1s focused on deal surgery, not status updates.
- Partner with RevOps and Sales Enablement to keep the GCR team current on product, positioning, and competitive dynamics.
Required Skills & Experience
- 8+ years of AdTech/MarTech sales experience in the GCR market, with 3+ years managing quota-carrying sellers.
- Deep technical understanding of the programmatic DSP/RTB ecosystem, including privacy changes (SKAN) and AI-driven creative optimization.
- Proven track record of personally closing and leading teams to $xxM+ in net-new revenue with enterprise GCR advertisers.
- Existing network among GCR gaming and app advertisers, with direct experience selling to enterprise accounts in the region.
- Experience building GTM plans for non-gaming verticals (e-commerce, fintech, social) in GCR.
- Experience partnering with RevOps to implement CRM rigor and forecasting models.
- Data literacy: able to interpret CPI, ROAS, and LTV performance data and translate it into a compelling sales narrative.
- Native Mandarin and business-fluent English; comfortable operating with a global HQ.
