Director of Sales & Marketing

Job description

We are seeking a dynamic and results-driven Director of Sales & Marketing to lead and scale our revenue engine. This role will own the full go-to-market strategy across residential, SMB, and enterprise segments, aligning sales execution with brand, demand generation, and customer growth initiatives. The ideal candidate brings a strong telecommunications background preferably in fiber, broadband, or network services and thrives in a fast-paced, build-from-scratch environment. ### Key Responsibilities **Sales Leadership & Revenue Growth** - Develop and execute a comprehensive sales strategy to drive subscriber growth and revenue across all segments (MDU, residential, SMB, enterprise). - Build, lead, and scale a high-performing sales organization (inside sales, field sales, channel partners). - Establish KPIs, forecasts, and pipeline management processes to ensure consistent revenue attainment. - Identify and close strategic partnerships (MDU owners, developers, municipalities, channel partners). **Marketing Strategy & Demand Generation** - Own and execute integrated marketing strategies including digital, field marketing, brand, and community engagement. - Drive demand generation campaigns to support new market launches and network expansions. - Oversee customer acquisition funnels, CAC optimization, and lead conversion metrics. - Manage brand positioning and messaging to differentiate in competitive fiber and broadband markets. **Go-To-Market & Product Alignment** - Partner with operations, network, and product teams to align market launches with sales and marketing plans. - Develop pricing, packaging, and promotional strategies based on competitive and market insights. - Support new market entry strategies, including pre-launch and launch campaigns. **Operational Leadership** - Build scalable processes, tools, and reporting across CRM, marketing automation, and analytics platforms. - Manage budgets across sales and marketing functions with a focus on ROI and efficient growth. - Provide regular reporting and insights to executive leadership and investors. **Customer & Market Insight** - Leverage market data, competitive intelligence, and customer feedback to refine strategy. - Champion customer experience across the lifecycle, from acquisition through retention. ### Qualifications - 8–12+ years of experience in sales and/or marketing leadership within telecommunications, ISP, fiber, or related technology sectors. - Proven track record of driving revenue growth in a high-growth or startup environment. - Experience selling fiber, broadband, or network solutions to residential, MDU, and/or enterprise customers. - Strong leadership experience building and managing sales and marketing teams. - Deep understanding of telecom sales cycles, channel models, and infrastructure-driven go-to-market strategies. - Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot). - Data-driven mindset with strong analytical and forecasting capabilities. - Excellent communication, leadership, and cross-functional collaboration skills. ### Preferred Qualifications - Experience in fiber overbuilds, greenfield market launches, or rapid network expansion. - Background in MDU/bulk agreements, municipal partnerships, or channel sales. - MBA or relevant advanced degree (preferred but not required).