Director, Paid Media and Digital Demand

Job description

Job Description: Lead Pluralsight's entire paid media, demand generation, and email lifecycle engine—a role with real P&L responsibility and the authority to shape how we acquire, engage, and retain customers globally. You'll own strategy and execution across B2B, Brand, and B2C channels, working at the intersection of marketing, finance, sales, and analytics. This is a chance to build operational rigor around marketing spend, drive measurable pipeline and revenue impact, and develop a team that executes with precision and creativity. Who You're Committed to Being A builder who simplifies complexity. You break down silos, establish clear processes, and make operations feel effortless, not bureaucratic. You thrive when things are messy and leave them clean. Data-driven and commercially minded. You speak the language of budget, ROI, and revenue impact. You're equally comfortable optimizing a campaign and forecasting spend with Finance. Numbers tell stories you believe in. A leadership multiplier. You develop people and delegate thoughtfully. You set clear expectations, give straight feedback, and build bench strength. High performers want to work for you because you invest in their growth. A strategic partner, not a vendor. You influence without authority. You collaborate cross-functionally, listen hard, make recommendations with conviction, and move decisively even when there's disagreement or uncertainty. Relentlessly curious and adaptive. You stay current with channel evolution, measurement best practices, and emerging tools. You experiment, learn from failure, and help your team do the same. What You'll Do Own the paid media strategy and optimization engine across B2B demand gen, ABM, brand, and B2C—translating business objectives into channel mix, audience strategy, and investment decisions. You'll establish performance benchmarks, measurement frameworks, and reporting cadences that drive continuous improvement. Lead and develop the media agency partnership as the primary strategic owner. You'll set priorities, manage delivery, run quarterly business reviews, and ensure the relationship evolves to meet Pluralsight's changing needs. Think day-to-day leadership, not just vendor oversight. Build the digital demand generation operating model —owning campaign planning and orchestration across paid, owned, and earned channels within key GTM motions: field programs, events, ABM initiatives, product launches, and integrated campaigns. You'll partner with Portfolio Marketing, Revenue Marketing, Sales, and GTM leaders to translate strategic priorities into campaigns that deliver measurable pipeline, bookings, and engagement impact. Own email marketing and lifecycle programs with distinct accountability across acquisition, nurture, customer retention, adoption, and expansion. You'll design behavioral journeys, partner with Marketing Operations to build automated triggers and segmentation strategies, and establish KPIs that connect email engagement, conversion, retention, and influenced revenue to business outcomes. This includes optimizing customer adoption and cross-sell opportunities through targeted lifecycle programs. Execute B2C growth and promotional strategy, owning acquisition, retention, and expansion programs in partnership with Portfolio Marketing and B2C teams. You'll evaluate promotional effectiveness, optimize customer acquisition strategies, and ensure campaigns drive measurable customer impact alongside pipeline contribution. Partner across the marketing ecosystem to align paid media and demand gen strategy with business priorities. You'll collaborate closely with Revenue Marketing, Portfolio Marketing, Content Marketing, Sales, Customer Success, and GTM leaders. Partner with creative and audience teams to ensure messaging and media execution are aligned and optimized. Activate integrated digital campaigns supporting acquisition, expansion, customer marketing, and strategic account programs. Develop scalable digital playbooks that can be deployed across segments, industries, regions, and solution campaigns. Use performance insights to influence campaign strategy, investment decisions, and future growth opportunities. Establish financial rigor and operational excellence around media spend, budget management, forecasting, pacing, and reconciliation. You'll own executive-level performance reporting, create decision-ready narratives that connect results to goals and identify risks/tradeoffs, and ensure spend aligns with business priorities. You'll also drive improvements to invoicing workflows, approvals, and financial tracking. Experience You'll Bring 10+ years in paid media, growth marketing, or performance marketing with proven ownership of both strategy and execution in B2B and B2C environments. You've led campaigns from conception through optimization. Agency leadership experience. You've managed and scaled a media agency relationship: setting priorities, managing scopes, optimizing execution, and driving business reviews. You know how to partner effectively without getting in the weeds. Deep platform expertise across Google, Meta, LinkedIn, programmatic/CTV, and YouTube. You understand nuance by channel and know modern measurement approaches (attribution modeling, incrementality testing). Team building and people leadership. You've built teams from scratch or turned around underperforming ones. You set goals, coach for growth, manage performance, and create psychological safety for experimentation and honest feedback. Financial fluency and operational strength. You've owned meaningful budgets, built forecasting and pacing models, and translated performance into executive narratives. You're comfortable with governance, approvals, and reconciliation. Cross-functional maturity in matrixed orgs. You've partnered with Demand Gen, Field, Events, Analytics, Finance, and Creative teams. You influence without authority and thrive in environments where success requires collaboration. Requirements 10+ years of experience in paid media, growth marketing, or performance marketing, including ownership of strategy and execution. B2B and B2C media experience required. 6+ years of leading and building high-performing teams. Proven experience managing and scaling a media agency relationship (planning, execution, optimization, budget). Strong track record of KPI ownership and driving measurable outcomes across full-funnel media. Experience managing significant budgets, forecasting/pacing, and translating performance into executive-ready insights. Operational strength with invoicing workflows, approvals, and accounts payable record-keeping. Strong cross-functional leadership and communication skills; able to influence without authority. Experience with major paid platforms (e.g., Google, Meta, LinkedIn, programmatic/CTV, YouTube) and modern measurement approaches (attribution, incrementality testing). Experience partnering with Demand Gen, Field, Events, Analytics, and Finance in a matrixed organization. Experience building or improving marketing budget governance and reporting processes. This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility. Why you’ll love working here: We work in a blended environment that supports collaboration, flexibility, and connection across teams. We are mission-driven, shaping the future of tech upskillling and delivering impact that matters. We foster a culture of inclusion and belonging, where everyone can contribute and thrive. We are always learning, creating an environment where you can take on new challenges, expand your skills, and grow with purpose. Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more. About us: Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. We offer highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster. Physical Requirements: This role is primarily performed in an office or home office setting and involves standard computer-based work. EEOC & Accommodations Statement: Bring yourself. Pluralsight is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws. If you need an accommodation to apply, interview, or perform essential job functions, please visit the bottom of our website to learn how to request an accommodation. Learn more about our commitment to diversity, equity, inclusion, and belonging in our DEIB Report . Pay Transparency: The annual US base salary range for this role is $148,200 - $195,000 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply. Applications must be submitted within 90 days after the initial posting date to be considered. Recruiting Scam Notice: Please be aware of recruiting scams. We’ll only contact you from an @pluralsight.com email or verified channels. We never ask for sensitive personal info or payments as part of the hiring process. All openings are posted on our Careers page. #LI-Remote #LI-SJ1