Director, Paid Social

Job description

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions. We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you! GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace **Director, Paid Social Bengaluru, Karnataka, India** **We are seeking an exceptional Director – Paid Social to drive enterprise-level strategic vision, oversee multi-million dollar portfolios, and lead transformational innovation across our paid social practice. This senior leadership role demands mastery of the paid social ecosystem, proven ability to shape organizational strategy, and a track record of building high-performing teams that deliver measurable business impact at scale.** **About us** **GALE is an amalgamation of consultancy and agency services, dedicated to addressing complex brand challenges with an integrated approach. Our headquarters is in New York, with additional offices in Toronto, Singapore, and Bangalore. We are bound by core values that guide our every action and approach to our work: values such as Everyone Matters, No Silos, and Masters of Our Craft. If you are driven by a passion for building something exceptional, an eagerness to innovate, and a dedication to achieving excellence in your craft, GALE is the ideal place for you to thrive. The Director, Paid Social is a senior leadership position responsible for driving the strategic vision of the paid social practice, managing P&L, developing organizational capabilities, and fostering C-level client relationships. Directors are accountable for driving revenue growth, leading cross-functional initiatives, and establishing GALE as a thought leader in the paid social space through innovation, industry partnerships, and team excellence.** **What you will be doing -** 1. Define and execute the overarching paid social strategy across the organization, aligning with business objectives and market opportunities. 2. Lead and mentor a team of Associate Directors, Senior Managers, and Managers, fostering a culture of excellence, innovation, and continuous learning. 3. Own P&L responsibility for the paid social practice, driving revenue growth, profitability, and operational efficiency. 4. Cultivate and maintain C-suite and executive-level client relationships, serving as a trusted strategic advisor on digital transformation and paid social innovation. 5. Establish and nurture strategic partnerships with platform leaders at Meta, LinkedIn, Twitter/X, TikTok, Pinterest, and Snapchat to gain early access to beta features and industry insights. 6. Drive thought leadership through speaking engagements, published articles, industry events, and proprietary research that positions GALE as a market leader. 7. Identify and capitalize on emerging trends, technologies, and platforms to maintain competitive advantage and deliver cutting-edge solutions to clients. 8. Lead new business development initiatives, including pitch strategy, proposal development, and client presentations for high-value opportunities. 9. Architect cross-functional collaboration frameworks across paid search, programmatic, SEO, analytics, creative, and planning teams to deliver integrated solutions. 10. Establish standardized processes, frameworks, and tools that scale best practices across the organization and ensure consistent quality delivery. 11. Drive innovation agenda by implementing AI/ML solutions, automation, and advanced analytics capabilities that differentiate GALE's offerings. 12. Provide strategic oversight on crisis management and reputation protection for high-profile clients and campaigns. 13. Develop succession planning and talent acquisition strategies to build organizational bench strength and address future capability needs. **Who you are -** 1. 12+ years in digital marketing with at least 5 years in senior leadership roles within agency or consultancy environments, with demonstrated expertise in paid social. 2. Proven track record managing portfolios exceeding $20M+ in annual media spend across enterprise-level clients and complex, multi-market campaigns. 3. Deep strategic expertise across all major paid social platforms including Meta (Facebook/Instagram), LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, and emerging platforms. 4. Established relationships with platform partners at senior levels (e.g., Meta Client Solutions, LinkedIn Marketing Solutions leadership teams). 5. Strong P&L management experience with demonstrated ability to drive revenue growth, margin improvement, and operational excellence. 6. Exceptional leadership and people management capabilities, including experience building and scaling teams of 15+ professionals across multiple levels. 7. Recognized thought leader in the paid social space with a portfolio of published insights, speaking engagements, or industry recognition. 8. Mastery of advanced analytics, attribution modeling, marketing mix modeling, and incrementality testing methodologies. 9. Proven ability to influence and consult with C-level executives and board members on digital strategy and business transformation. 10. Strategic business acumen with experience in new business development, pitch leadership, and winning multi-million dollar accounts. 11. Expertise in change management, organizational design, and driving cross-functional transformation initiatives. 12. Advanced knowledge of marketing technology ecosystems, including integration of CRM, CDP, data warehousing, and marketing automation platforms. 13. Strong commercial negotiation skills with experience securing preferential partnerships, volume discounts, and strategic vendor relationships. 14. Exceptional executive communication and presentation skills, with ability to simplify complexity for diverse audiences. 15. Demonstrated commitment to diversity, equity, and inclusion with experience building diverse teams and fostering inclusive cultures. 16. High levels of integrity, executive presence, strategic thinking, and entrepreneurial mindset.