Director, Performance Marketing

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Performance Marketing based in Canada.** The Director, Performance Marketing will lead paid acquisition strategy and digital experience optimization to drive qualified pipeline growth in a rapidly evolving B2B SaaS environment. This remote leadership role combines hands-on paid media expertise, strategic planning, and commercial accountability to maximize marketing efficiency and revenue impact. Reporting to the Chief Marketing Officer, the successful candidate will oversee acquisition channels, website conversion initiatives, and performance measurement while identifying new opportunities for sustainable growth. They will use advanced analytics, experimentation, and AI-powered capabilities to improve campaign effectiveness and adapt to changing buyer behaviors. Working closely with demand generation, content, product marketing, sales, and revenue operations teams, they will align digital experiences with customer needs and business objectives. This role offers the opportunity to shape marketing strategy, develop talent, and deliver measurable results in a collaborative, innovation-focused organization. ### Accountabilities - Lead paid media strategy and execution: Own the planning, implementation, forecasting, and performance of paid acquisition channels, including Google Ads, Microsoft Advertising, paid social, review platforms, and emerging digital channels. - Optimize campaign performance: Improve audience targeting, bidding strategies, creative experimentation, campaign structure, and budget allocation to increase qualified pipeline and return on investment. - Identify new acquisition opportunities: Test and scale emerging channels and approaches to reach potential buyers across an evolving digital landscape, using CRM data, offline conversion tracking, and automated bidding to improve acquisition quality. - Manage budgets and external partners: Oversee paid media budgets, performance forecasts, and agency relationships, ensuring disciplined investment and measurable commercial outcomes. - Drive digital experience and conversion optimization: Lead website strategy across key buyer journeys, landing pages, and conversion experiences to improve engagement and generate qualified demand. - Manage website operations: Lead and develop the WebOps Manager, establishing a prioritized roadmap for website performance, user experience, and conversion rate optimization. - Establish a structured experimentation program: Use data, buyer insights, and testing to evaluate website changes, improve conversion rates, and guide ongoing optimization priorities. - Strengthen performance analytics and measurement: Own reporting across paid acquisition and digital conversion, connecting marketing investment and engagement to qualified pipeline and revenue outcomes. - Improve attribution and forecasting: Partner with Revenue Operations to maintain accurate attribution and conversion tracking, apply advanced analytics and incrementality testing, and use findings to guide investment decisions. - Collaborate across marketing and revenue teams: Work with Demand Generation, Content and Brand, Product Marketing, Sales, and Revenue Operations to align campaigns, audience strategies, positioning, and conversion experiences with commercial objectives. - Advance organic and AI-enabled marketing: Contribute expertise in SEO, Generative Engine Optimization (GEO), and organic acquisition while applying AI tools to accelerate analysis, experimentation, and marketing workflows. - Lead and communicate strategically: Balance hands-on execution with long-term planning, communicate priorities and performance clearly to executive stakeholders, and provide actionable, data-driven recommendations. - Deliver measurable business outcomes: Drive growth and efficiency in qualified pipeline, improve website conversion performance, demonstrate the contribution of new acquisition channels, and strengthen marketing measurement and cross-functional execution. ### Requirements: - Professional experience: 7–10 years of experience in B2B SaaS performance marketing, with demonstrated ownership of significant paid media budgets and measurable pipeline results. - Paid media expertise: Extensive hands-on experience with Google Ads, Microsoft Advertising, and other paid media channels, including campaign strategy, bidding, optimization, and performance analysis. - B2B SaaS growth experience: A proven record of driving paid acquisition and qualified pipeline in environments with complex buying journeys and multiple decision-makers. - Advanced measurement capabilities: Strong knowledge of offline conversion tracking, CRM-based performance data, automated bidding strategies, attribution, incremental measurement, forecasting, and marketing investment optimization. - Website and conversion optimization: Demonstrated experience leading website conversion strategy, conversion rate optimization (CRO), structured experimentation, and digital experience improvements that deliver measurable business results. - Marketing technology proficiency: Hands-on experience with Salesforce, Google Analytics 4, and Google Ads, with familiarity with marketing automation and attribution platforms such as Marketo and Marketo Measure. - Analytical and commercial judgment: Strong problem-solving skills and the ability to translate complex performance data into clear priorities, sound investment decisions, and effective execution. - AI adoption: Experience using AI tools to improve marketing performance, generate insights, streamline workflows, and accelerate execution. - Leadership and collaboration: Experience managing team members, working with external agencies, and influencing stakeholders across marketing, sales, and revenue operations. - Executive communication: Excellent written and verbal communication skills, including the ability to present clear, persuasive, data-driven recommendations to senior leadership. - SEO and emerging discovery channels: Strong knowledge of SEO, GEO, and organic acquisition, including how these disciplines intersect with website experience and conversion optimization. - Strategic and hands-on mindset: Ability to combine long-term strategic thinking with practical execution, experimentation, and continuous performance improvement. - Adaptability and growth orientation: Comfort working in a fast-moving environment, challenging conventional approaches, and adapting marketing strategies as technology and B2B buyer behaviors evolve. ### Benefits: - Competitive on-target earnings: CAD $193,200–$241,500, depending on experience. This range includes a Company Incentive Plan (CIP) target of 15% of base salary and excludes benefits and potential equity. - Stock options: Eligibility to participate in a stock program that gives employees the opportunity to share in the organization's ownership. - Fully remote work: Work remotely from anywhere within Canada. - Flexible working hours: Flexibility to organize your working schedule while meeting role responsibilities. - Flexible time off: A trust-based approach to time off that encourages employees to rest and recharge while remaining accountable for their commitments. - Extended healthcare coverage: Health, vision, and dental benefits. - Employee Assistance Program (EAP): Access to resources supporting personal well-being. - Health and wellness spending account: Additional support for health and wellness expenses. - Continuous learning: Educational lunch-and-learn sessions that encourage professional development, knowledge sharing, and ongoing learning. - Career growth and impact: The opportunity to shape performance marketing strategy, influence business growth, and collaborate with a team focused on innovation and measurable results. - Inclusive workplace: A commitment to equal employment opportunities and a culture that values diverse backgrounds, experiences, and perspectives.