Director Performance Marketing (m/f/d)

Job description

JOIN OUR TEAM As a Director Performance Marketing , you will own the strategy, scaling, and optimisation of Westwing’s performance marketing engine across Europe, driving profitable customer acquisition, retention, and maximising customer lifetime value. Reporting directly to our Chief Marketing Officer and serving as a critical member of the Marketing Leadership team, you will define and execute our performance marketing roadmap across markets. You will lead a high-performing organisation with teams spanning across Performance Marketing, Analytics, and Growth processes. We are looking for someone who can seamlessly bridge analytical rigor with premium brand intuition, balancing high-level strategic vision with a hands-on, execution-focused mentality to maximise efficiency in a fast-paced environment. This position is permanent and based in Munich . WHAT YOU'LL DO Define and execute a comprehensive growth strategy across the full customer funnel aligned with overall business goals and Westwing’s premium brand equity, while partnering with cross-functional leadership (Marketing, Product, Commercial) and acting as a strategic advisor to the Executive team Lead and future-proof Westwing’s multi-million euro acquisition ecosystem across Europe, including Paid Social, SEA, SEO, GEO (Generative Engine Optimisation), Affiliate, and Creator Marketing Identify, develop, and implement scalable internal processes, AI initiatives, and testing frameworks to enhance growth velocity and campaign execution Continuously analyse channel performance metrics to maximise ROI, leveraging data-driven insights to shift budgets dynamically across international markets Own and continuously refine Westwing’s Multi-Touch Attribution (MTA) model, and establish best-in-class measurement frameworks, including incrementality testing, media mix modeling (MMM), as well as forecasting to connect marketing spend directly to business outcomes (LTV, CAC, EBITDA) Lead, mentor, and scale a diverse team of senior leaders and experts, embedding a data-driven mindset and culture of innovation and accountability to build a bridge between technical execution and creative thinking YOU COME WITH 10+ years of professional experience in Growth Marketing, Performance Marketing, and e-commerce, with a proven track record of driving profitable growth at scale for a consumer-facing or marketplace brand 5+ years of leadership experience with experience in scaling international, cross-functional teams and managing significant multi-million euro marketing budgets A deep understanding of modern performance ecosystems combined with a passion for home & living, a strong commercial mindset, and the ability to connect marketing performance to business outcomes while respecting a premium brand’s identity Advanced proficiency in data analysis, data interpretation, and modern measurement frameworks (attribution, MMM, incrementality testing) Readiness to operate in a fast-paced, high-growth, and international environment with a strong drive to innovate and take Westwing to the next level Fluency in English and German to ensure seamless collaboration with diverse local and international stakeholders WHY WESTWING If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it. At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living. Here is what you can look forward to: A high-performance culture built on trust, feedback and collaboration An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas A competitive compensation package including salary, benefits, and equity 30 days of paid holiday to rest, recharge, and come back ready to create A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers Wellbeing support through mental health resources, sports memberships, and preventive care Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties ABOUT US Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018. Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd. Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity. Department Marketing