Director Product Management (IC), GenAI Model Customization

The Opportunity Customization and consistency give creators lasting control over how generative models work for them — no starting from scratch each time, faster output as a result. This role owns strategy across several initiatives in this space: how the parts fit together, and what's coming before anyone else sees it. It's the voice other leaders rely on for a clear read on where this space is headed. Ownership of this portfolio is still forming, so this is hands-on work early — likely direct accountability for one surface alongside setting the broader direction. Influence here comes from expertise and delivered work, not org chart position. We're looking for someone who wants to build both the map and the road! What should we build first? What you'll Do Set strategy for the portfolio Define what "leverage" means across Adobe's generative tools, and how the bets underneath it sequence against each other. Spot the next major opportunity before it's obvious and make the case for it. Decide what the platform handles automatically vs. what stays under direct user control, and where enterprise needs diverge from individual-creator needs. Own a piece of it directly Take full accountability — roadmap, adoption, commercial health — for one product surface in the portfolio, wherever ownership is thinnest at the time. Stay credible in the details, not just the framework. Be the reference point for this space Serve as the authority other Adobe teams turn to for a point of view. Give peer-level support to other PMs, including Principal-level owners of individual surfaces. Represent this area with partners at VP level and above, and contribute externally — talks, shared research, or similar — as it strengthens Adobe's standing. What you'll Need Deep product management experience with expertise recognized beyond your own team — this role assumes real authority in the space, not just seniority. Technical fluency in generative model customization and consistency mechanisms, sharp enough to set strategy and do the work yourself. A track record defining strategy in ambiguous, unowned spaces — not just running an existing roadmap. Peer-mentorship instincts: comfortable shaping other PMs' thinking without formal authority over their work. Ease moving between company-level strategy and hands-on ownership of a single project, sometimes in the same day. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. 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As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience . Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $173,800 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $231,000 - $334,500 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. 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