Director, Product Marketing

Job description

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing. About 1Password At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future. We're hiring a Director of Product Marketing to own the go-to-market strategy for 1Password's core product portfolio: Enterprise Password Manager, SaaS Manager, and Device Trust. This role reports to the VP of Solutions Marketing. This is a senior leadership role with two responsibilities that carry equal weight: running a strong PMM team, and owning the positioning, narrative, and GTM execution for 1Password's core products. You'll work closely with Product, Sales, Customer Success, and Brand Marketing. The expectation: strong output from your team, and a visible lift in the quality of thinking across every team you partner with. How we’re using AI today Our Engineering, Product, and Design teams are thoughtfully integrating AI across the full software and product development lifecycle to move faster without sacrificing quality or security. In practice, that looks like engineers using AI-assisted coding tools to accelerate reviews and catch bugs earlier, product managers synthesizing user research at scale, and designers rapidly prototyping and iterating with AI-generated mockups. We approach AI the same way we approach security: with clear principles, human accountability at every consequential decision point, and rigorous evaluation before anything ships to customers. This is a remote opportunity within Canada and the US. What we're looking for: EXPERIENCE AND DOMAIN EXPERTISE - 10+ years of B2B SaaS product marketing experience, with strong depth in identity security, credentials management, or access governance. - Hands-on experience positioning AI-adjacent or AI-native security solutions. - A working understanding of how identity security needs to evolve to support developers and AI builders. - Able to market technically complex products to different audiences — IT leaders, security engineers, CISOs — without losing coherence across them. - A track record in competitive markets where winning required unseating incumbents or reframing a category, not just occupying one. TECHNICAL DEPTH - You understand how AI agents are reshaping identity and access security requirements. - Working knowledge of developer toolchains — IDEs, GitHub Actions, CI/CD platforms — and the secrets management patterns that surround them. AI-FORWARD, NOT AI-DEPENDENT - You use AI to go faster, not to think less. You know what to hand off and what to own, and you can tell good output from output that still needs work. - You want AI to free up time for the work only a good product marketer can do: strategy, judgment, and narrative. - You own the ideas you bring, regardless of how you made them. Walk into a room with a recommendation and you can defend it. Candidates who produce content but can’t explain the thinking behind it won’t fit here. STRATEGIC STORYTELLING AND SENIOR-LEVEL COMMUNICATION - You write for multiple audiences without diluting the message. A CISO and a platform engineer aren’t reading the same document for the same reason — you know how to serve both. - Strong narrative instincts: open with the problem, build to the solution, and leave the reader feeling like the product was built for their situation. - You’ve shaped category narratives, not just contributed to them. PEOPLE LEADERSHIP - 3+ years managing PMMs directly, with clear examples of people you’ve developed and grown. - You know how to make a good PMM better: cleaner thinking, stronger writing, more effective in a room. - You’ve hired well. You know what strong looks like at each level and you build toward it. - You give your team clarity on priorities, ownership, and why their work matters. Bonus points for: - Security certifications (CISSP, Security+, or similar). - Experience driving thought leadership in a fast-moving technology category. 1Password has a team that executes content; this role provides the point of view and substance that makes it worth publishing. What you can expect: LEAD AND DEVELOP THE TEAM - Directly manage a team of product marketers covering our core products. - Set clear expectations, manage performance without avoidance, and build a team that does sharp work and gives honest feedback. - Coach each PMM to do better work: clearer thinking, stronger writing, more effective in front of stakeholders. - Give the team what they need: clear priorities, clear ownership, and a direct line between their work and business outcomes. OWN FULL-STACK PRODUCT MARKETING FOR CORE PRODUCTS - Own messaging, positioning, and launch strategy for EPM, SaaS Manager, and Device Trust. - Define the market narrative that reframes 1Password’s core products in the age of AI and automation. - Tell the story simply — to analysts, customers, sellers, and SEs. Coach your team to do the same. Work with the broader PMM team to keep the platform story coherent. BUILD COMPETITIVE INTELLIGENCE AND CATEGORY POSITIONING - Own positioning and market leadership claims across EPM, SaaS Manager, and Device Trust. Partner with Solutions Marketing on competitive differentiation and solution narratives. Partner with Solutions Marketing to develop validated competitive differentiation and solution narratives. - Give AEs and SEs a clear, confident answer to why 1Password wins. - Identify where the market is moving, and stake 1Password’s claim early. ENABLE THE FIELD WITH TOOLS THAT ACTUALLY GET USED - Produce discovery decks, battlecards, objection-handling guides, and technical briefs that sellers and SEs reach for because they work. - Take complex technical concepts and make them usable — content a seller can pick up, understand, and use in a customer conversation without a briefing. - Surface win/loss signals from the field and turn them into repeatable GTM motions — not one-off documents. INFLUENCE PRODUCT STRATEGY AND ROADMAP - Serve as the voice of the market to Product: bring customer evidence, analyst intelligence, competitive signals, and field feedback. - Be a trusted advisor to product leadership on prioritization, packaging, and positioning decisions that affect pipeline and retention. - Influence the roadmap by making the market case clearly and early. BE A CREDIBLE EXTERNAL VOICE - Show up at analyst briefings, customer advisory calls, and thought leadership moments where 1Password’s position in the market gets shaped. - Write bylines, talk tracks, and keynote content. Build relationships with analysts, customers, and key influencers that keep 1Password informed and visible. Why join us: - You’ll own the narrative for products that 180,000+ businesses depend on, in a category that is actively being redefined by AI. - You’ll lead a team, not just contribute to one. This is a genuine people leadership role with room to build the team and the function. - 1Password is remote-first and has been since day one. We hire for judgment, not proximity. - The company is scaling fast and the marketing function is maturing alongside it. There’s real room to shape how PMM works here, not just execute an inherited model USA-based roles only: The annual base salary for this role is between $203,000 USD and $305,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $185,000 CAD and $278,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. How we work with AI We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password. This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. Our approach to remote work We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing 👶 Maternity and parental leave top-up programs 🩺 Competitive health benefits 🏝 Generous PTO policy Growth and future 📈 RSU program for most employees 💸 Retirement matching program 🔑 Free 1Password account Community 🤝 Paid volunteer days 🏆 Peer-to-peer recognition through Bonusly 🌎 Remote-first work environment *Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting. You belong here. 1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs. Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you. Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law. 1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form https://jobs.ashbyhq.com/1password/automation-notice. For additional information see our Candidate Privacy Notice https://1password.com/files/candidate-privacy-notice.pdf.