Director, Product Marketing

Job description

Accountabilities Establish and maintain product positioning, messaging, and go-to-market standards across a portfolio of decision-support, analytics, and AI products. Develop differentiated market narratives that clearly communicate product value, customer outcomes, competitive advantages, and strategic positioning. Lead the competitive intelligence and market analysis program, translating market trends, competitor activity, and customer insights into actionable recommendations. Partner with Product Management leadership to incorporate market intelligence, customer feedback, competitive insights, and emerging trends into product roadmap decisions. Own pricing and packaging strategy in collaboration with Sales and Finance, supporting effective product tiering and commercial positioning. Develop and execute go-to-market plans for major product releases, coordinating launches, release operations, campaign timing, and cross-functional readiness. Partner with Demand Generation to align product launches with campaigns and broader pipeline-generation initiatives. Equip Sales, Customer Success, and Support teams with effective battlecards, training, messaging, presentations, and other enablement resources. Partner with Customer Success to develop adoption, retention, and expansion initiatives throughout the customer lifecycle. Use customer feedback, product usage, and adoption data to identify opportunities to improve customer experience and strengthen growth. Manage, coach, and develop product marketers supporting multiple products and emerging AI initiatives. Establish clear objectives, standards, and development plans that strengthen product marketing capabilities and team performance. Collaborate across Product, Sales, Finance, Marketing, Customer Success, and Support to ensure consistent execution and measurable business impact. Monitor launch performance, pipeline contribution, revenue impact, adoption, retention, and expansion to continuously improve product marketing strategy. Provide strategic leadership on product marketing priorities while fostering a high-growth, collaborative, and results-oriented team environment. Requirements Bachelor’s degree in Marketing or a related field. 8+ years of product marketing experience, including at least 3 years of experience leading or managing a team. Proven experience developing and executing B2B product marketing strategies, ideally within SaaS, analytics, risk management, simulation, decision-support, or related technology environments. Strong track record of leading successful product launches, go-to-market strategies, sales enablement programs, and market positioning initiatives. Demonstrated experience developing differentiated positioning and messaging for sophisticated technical or enterprise products. Strong understanding of competitive intelligence, market analysis, customer insights, and their application to product and business strategy. Experience partnering with Product Management to incorporate market intelligence and customer needs into product roadmaps. Experience supporting or leading pricing and packaging initiatives is highly desirable. Strong cross-functional leadership skills, with the ability to influence Product, Sales, Finance, Demand Generation, Customer Success, and Support teams. Excellent written and verbal communication skills, with the ability to translate complex product capabilities into compelling customer-facing narratives. Demonstrated ability to coach, mentor, and develop product marketing professionals while establishing clear standards and expectations. Strong analytical and strategic thinking skills, with the ability to connect product marketing initiatives to pipeline, revenue, adoption, retention, and expansion outcomes. Ability to operate effectively in a high-growth environment, balancing strategic planning with hands-on execution. Strong organizational skills and the ability to manage multiple products, launches, stakeholders, and priorities simultaneously. Ability to work independently, make sound decisions, and influence senior stakeholders. Willingness to complete a cognitive aptitude assessment as part of the hiring process. Must currently reside in the United States and be authorized to work in the United States without current or future sponsorship requirements. Benefits Comprehensive medical, dental, and vision coverage. Flexible paid time off. 401(k) retirement plan. Additional employee benefits designed to support overall wellbeing and professional growth. Remote/work-from-home opportunity within the United States. High-growth environment offering significant opportunity to influence the organization and advance professionally. Opportunity to lead and develop a product marketing team across established and emerging technology portfolios. Exposure to analytics, decision-support, AI, and SaaS products in a growing technology environment. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Marketing based in United States. This leadership role will shape product marketing strategy across a portfolio of decision-support, analytics, and emerging AI solutions. You will establish clear positioning, messaging, and go-to-market standards while ensuring products are differentiated and compelling in the market. The role combines strategic ownership with hands-on leadership across launches, pricing and packaging, competitive intelligence, sales enablement, and customer growth. You will partner closely with Product, Sales, Finance, Demand Generation, Customer Success, and Support to connect market insight with business outcomes. As a people leader, you will manage and develop product marketers while building a high-performing, collaborative team culture. Success will be measured through launch excellence, pipeline and revenue contribution, customer adoption, retention, expansion, and the strength of the product marketing organization.