Director, Product Marketing

**Position Overview:** The Director, Product Marketing will own the end-to-end **go-to-market strategy for Diligent Boards**, driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions. We are looking for a **strategic B2B SaaS product marketer with strong technical aptitude** who can translate complex technology into compelling customer value. The ideal candidate has experience in a SAAS technology company. Exposure to **product-led growth (PLG)** is highly valuable. You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership to identify market opportunities, influence product strategy, and bring differentiated technology solutions to market. This is a high-impact role requiring someone who can move seamlessly between **technical product detail, customer insights, commercial strategy, and compelling storytelling**. **Key Responsibilities:** **Go-to-Market & Product Strategy** - Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions. - Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights. - Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits. - Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth. **AI & Technical Product Marketing** - Develop GTM strategies for **AI-powered products and capabilities**, translating AI/GenAI functionality into clear business value and differentiated market positioning. - Build sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities. - Partner with technical product and engineering teams to ensure accurate and compelling communication of product capabilities. **Market & Customer Insights** - Develop deep understanding of our **ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends**. - Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations. - Identify opportunities across **SMB and mid-market segments**, including digital and product-led growth motions. **Sales Enablement & Commercial Execution** - Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools. - Partner with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue. - Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales. **Measurement & Optimization** - Establish KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue. - Use quantitative and qualitative insights to continuously optimize GTM strategies, positioning, messaging, launches, and campaigns. **Required Experience/Skills:** - **8+ years of B2B SaaS/product marketing experience**, with significant experience in a technology company. - **5+ years in product marketing or technical product marketing**, with demonstrated ownership of end-to-end GTM strategies. - Strong technical aptitude and the ability to understand and simplify complex **SaaS, APIs, integrations, data, automation, and AI/GenAI technologies**. - Demonstrated experience developing **AI/GenAI go-to-market strategies** or marketing AI-enabled products/features. - Experience marketing to **SMB and/or mid-market customers**, with an understanding of differentiated buying journeys and GTM motions. - Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement. - Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership. - Strong analytical skills and ability to turn market and customer data into actionable GTM strategies. - Exceptional storytelling, written and verbal communication, and executive presence. - Ability to operate autonomously, prioritize effectively, and influence cross-functional stakeholders in a fast-paced environment. **Preferred Experience:** - Experience in **GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS**. - Experience with **product-led growth (PLG)**, self-service, digital acquisition, or usage/adoption-driven growth models. - Experience marketing products to executives, General Counsels, Corporate Secretaries, legal professionals, CIO/IT leaders, security teams, or other complex buying committees. - Experience with generative AI, LLMs, AI agents, automation, analytics, or other emerging technologies. - Experience with pricing, packaging, monetization, and product-market fit initiatives. U.S pay range $173,000—$217,000 USD **About Us** Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact. Learn more at or follow us on [LinkedIn](https://www.linkedin.com/company/diligent-board-member-services/mycompany/verification/) and [Facebook](https://www.facebook.com/DiligentCorporation/) **What Diligent Offers You** - **Creativity is ingrained in our culture.** We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients - **We care about our people.**Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few - **We have teams all over the world**. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney. - **Diversity is important to us.** Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to suppo