Director - Product Marketing

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a [public benefit corporation](https://medium.com/@peter.gassner/public-benefit-corporation-pbc-486e1e9508a6) (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a [Work Anywhere](https://careers.veeva.com/work-anywhere/) company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in [transforming the life sciences industry](https://www.youtube.com/watch?v=TaPSP8cCSKY&ab_channel=Forbes), committed to making a positive impact on its customers, employees, and communities. ### The Role We are seeking a **Product Marketing Director** to lead global product marketing for Veeva Safety, our industry-leading pharmacovigilance platform. Partnering closely with strategy and product management, you will develop the positioning, messaging, value propositions, and go-to-market strategy for Veeva Safety. You will translate product vision and innovation, customer needs, and market opportunities into compelling stories that drive awareness, customer adoption, and business growth. You will own the product marketing strategy for Veeva Safety, working across product, strategy, sales, and regional marketing teams to bring new capabilities and innovations to market through product launches, release marketing, sales enablement, customer advocacy, and thought leadership—strengthening Veeva’s leadership in pharmacovigilance. You will shape how the market understands the value of Veeva Safety and help accelerate adoption across the life sciences industry. Success in this role requires a strategic product marketer who combines deep customer and market understanding with exceptional storytelling. You can simplify complex technologies into clear customer value, influence product and go-to-market decisions, and partner across the organization to deliver measurable business impact. You thrive in a collaborative, fast-paced environment and are equally comfortable developing long-term strategy and driving execution. ### What You'll Do - Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies - Develop and drive global marketing strategy and go-to-market execution for Veeva Safety, aligning marketing initiatives with business objectives and market opportunities - Partner with product management and market strategy to develop differentiated positioning, messaging, and value propositions that resonate with safety operations, pharmacovigilance, and safety science leaders - Lead global product launches and release marketing, translating product innovation into integrated campaigns that drive awareness, customer adoption, and growth - Develop annual integrated marketing plans in partnership with field marketing teams, ensuring consistent global messaging while enabling regional execution - Create thought leadership, customer advocacy, and sales enablement programs that strengthen Veeva’s leadership in pharmacovigilance - Develop compelling marketing content—including customer stories, presentations, website content, videos, webinars, and sales tools—that supports every stage of the customer journey - Partner with sales to improve customer engagement through effective messaging, competitive positioning, and sales enablement materials - Collaborate across product, strategy, sales, services, and corporate marketing to ensure coordinated execution of global marketing initiatives - Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption ### Requirements - **Progressive Experience:** 10+ years of progressive experience in product marketing, solution marketing, or go-to-market strategy for complex B2B enterprise software or cloud solutions, including demonstrated success leading and building high-performing global product marketing teams - **Product Marketing Leadership:** Proven success developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products, drive customer adoption, and accelerate business growth. Experience leading product launches and release marketing from strategy through execution - **Market & Customer Insights:** Strong ability to synthesize customer needs, market trends, competitive intelligence, and product strategy into compelling marketing narratives and actionable go-to-market plans - **Cross-functional Leadership:** Proven ability to influence and build trusted partnerships across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes - **Global Go-to-Market:** Experience leading global product marketing initiatives in partnership with regional teams, balancing a consistent global strategy with localized execution - **Content & Sales Enablement:** Experience developing customer-facing content, thought leadership, sales enablement materials, customer stories, presentations, and digital content that support product launches and every stage of the customer journey - **People Leadership:** Experience leading, mentoring, and developing high-performing teams while fostering collaboration, accountability, and continuous improvement - **Analytical Mindset:** Experience measuring go-to-market performance, evaluating business impact, and using customer and market insights to continuously optimize strategy and execution - **Communication & Presentation:** Exceptional written, verbal, and presentation skills with the ability to communicate complex technical concepts through clear, compelling customer-focused messaging ### Nice to Have - Experience marketing high-value solutions to the life sciences industry ### Interviewing with Veeva We value your time and believe in a transparent hiring process. Here is the process you can expect. - Follow the application process and submit your resume. - If moving to the interview stage, our process is as follows: 1. A conversation with the hiring manager 2. A personality assessment 3. A practical case exercise 4. A final conversation with our group's Senior Leader - Once all interviews are complete, the manager will be in touch with a final decision. ### Perks & Benefits - Medical, dental, vision, and basic life insurance - Flexible PTO and company paid holidays - Retirement programs - 1% charitable giving program ### Compensation - Base pay: $125,000 - $225,000 - The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.