Director, Revenue Growth Management

Company DescriptionSimple Mills is on a mission to transform the way food is made, creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we’re a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.Now, as part of Flowers Foods, we’re entering an exciting new phase of growth—expanding our reach, accelerating innovation, and amplifying brand awareness, all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple, high-quality ingredients ensures that every bite is both delicious and nutritious. Whether it’s watermelon seed flour in our cookies or butternut squash in our crackers, we craft our products with innovative, wholesome ingredients that deliver extraordinary taste.Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company, and has been featured in Vogue, Forbes, Women’s Health, and NPR’s How I Built This. In 2024, Inc. named us one of its Best Workplaces, reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.Join us as we shape the future of food. Learn more at www.simplemills.com.RequirementsRole DescriptionThe Director, Revenue Growth Management is a FLO role supporting a portfolio of better-for-you brands within FLO. This role leads the build-out of the pricing and trade Center of Excellence, establishing the strategy, tools, and processes that drive profitable revenue growth across the portfolio.Serving as the lead RGM partner to Sales and Finance, this individual will own pricing strategy, trade investment design, and promotional optimization, translating analytics on pricing, elasticity, mix, and promo performance into clear commercial recommendations. The role requires a commercially minded leader with strong analytical rigor, executive presence, and the ability to facilitate the full trade lifecycle from strategy and sales funding through AR/AP execution.The ideal candidate is a builder, agile, collaborative, and comfortable operating through ambiguity while balancing strategic leadership with hands-on execution. Key ResponsibilitiesPricing Strategy & ExecutionLead the multi-year pricing agenda, including list price increases, universal price list harmonization, and price-pack architecture across customers and channels.Design and stand up a performance-based trade structure that ties investment to measurable customer outcomes.Build and maintain pricing scenario models, including elasticity, gross-to-net waterfalls, and forecast impact, to inform pricing actions and approvals.Monitor pricing realization and surface risks and opportunities across the portfolio.Evaluate pricing strategies and quantify financial impact, margin implications, and expected return prior to execution.Trade Investment & Promo OptimizationLead the evolution of sales planning and trade management, sharpening process, governance, and the team's ability to plan, execute, and evaluate trade.Optimize use of the TPM tool to drive event-based planning, accruals, and ROI evaluation, ensuring it becomes the operating backbone for trade.Build promo ROI frameworks, spend guardrails, and post-event reporting that drive sharper trade decisions.Facilitate the full trade lifecycle in partnership with cross-functional teams: Strategy (how trade is built and prioritized), Sales (how trade is funded and deployed at the customer), and Accounting / AR / AP (how trade is accrued, cleared, and paid).Lead promo event performance reporting and post-event evaluation, surfacing insights that shape future trade plans and spend prioritization.Revenue Growth Analytics & RecommendationsDevelop revenue growth recommendations grounded in pricing, elasticity, assortment, mix, and promotional performance analysis.Partner with Sales and Sales Strategy on customer tracking, monitoring, and promo calendar design.Lead customer-, channel-, and SKU-level profitability analysis to inform mix and investment decisions.Quantify the financial impact of commercial opportunities and present trade-offs clearly to senior stakeholders.Translate analysis into clear recommendations that guide prioritization, trade-offs, and improved business outcomes.Cross-Portfolio & Cross-Functional PartnershipLead integrated RGM thinking across the brands within the portfolio, identifying where to harmonize approach and where to differentiate.Partner with FP&A on topline forecast scenarios, AOP/LRP planning, and trade-to-forecast translation.Partner with Marketing and Innovation Finance on innovation commercialization, price-pack decisions, and launch economics.Stay connected to broader FLO enterprise RGM direction, ensuring portfolio execution aligns with enterprise capability and governance standards.Capability Building Build repeatable processes, decision tools, and reporting the team can manage and execute against.Establish KPI frameworks and governance routines (pricing committee, trade investment review) that shift the business toward profit, ROI, and contribution margin as primary success measures.Coach Sales and Finance partners on RGM principles and elevate analytical rigor across commercial conversations.Position RequirementsBachelor's degree in Finance, Economics, Business, or related field required; MBA or advanced analytics credential a plus.8–12 years of progressive experience in Revenue Growth Management, Commercial Finance, Pricing Strategy, or Trade Strategy within CPG (food & beverage strongly preferred).Direct experience leading a list price increase, price harmonization, and/or performance-based trade redesign at a customer and channel level.Experience implementing or optimizing a TPM platform (Confido, Exceedra, UpClear, Blacksmith, or similar) and building the surrounding process discipline.Strong command of pricing and elasticity modeling, gross-to-net P&L mechanics, and trade ROI evaluation.Working knowledge of trade accounting mechanics, including accruals (event-based preferred), deductions, AR/AP flow, and reconciliation.Advanced Excel and financial modeling, with proficiency in syndicated data (Nielsen / Circana / SPINS) and TPM tools.Familiarity with topline forecasting at account/event level and trade-to-forecast translation.Demonstrated track record building RGM capability (frameworks, tools, or processes) within a growing or transforming commercial organization.Executive presence with the ability to influence, challenge, and align cross-functional stakeholders while building credibility across functions and leadership levels.Agile and adaptable leader comfortable operating through ambiguity, shifting priorities, and increasing organizational complexity.Strong communication, judgment, and problem-solving capabilities with the ability to balance speed, pragmatism, and analytical rigor.People leadership experience preferred, with comfort influencing senior leaders without direct authority.BenefitsWorking at Simple Mills At Simple Mills, we’re not just building a brand, we’re leading a movement that’s transforming how food is made and enjoyed. If you’re passionate about purpose-driven work and crave a role where you can have a meaningful impact, this is your chance to be part of something bigger.Why Join Us?Be a Change-Maker Play a key role in redefining the food industry, crafting products that nourish people and contribute to a healthier planet.Thrive in a Mission-Driven Community Work alongside a dynamic team of innovators and food lovers who are committed to positive change and bold ideas.A Workplace Where You Belong We foster an environment where every voice is heard, valued, and empowered. Inclusion and belonging are at the heart of our culture, ensuring that everyone can thrive.A Culture of Integrity and Impact We don’t just talk about doing good, we live it. Our team is committed to ethical practices, responsible sourcing, and making decisions that drive real, positive change.Grow with People-First Leadership Our supportive leadership team is dedicated to mentorship, collaboration, and your long-term success.Continuous Learning & Development Whether through hands-on training, innovative learning platforms, or career growth opportunities, we invest in your professional development.At Simple Mills, you’ll have the chance to make an impact while working in a collaborative and inspiring environment. If you’re ready to shape the future of food, let’s talk.Benefits We recognize that our people are our greatest asset. That’s why we offer a highly competitive total rewards package designed to support your financial well-being, health, and overall quality of life. Competitive Compensation: This role offers a salary range of $145,000 to $170,000 Annual Bonus Opportunity: Eligible for an annual bonus as part of our commitment to recognizing team contributions and company success.Holistic Benefits: A variety of health, financial, and wellness programs to help you feel your best and plan for the future.Time to Recharge: We believe your best work comes when you have space to rest, refocus, and show up fully—our time off approach is built with that in mind. Everyday Well-Being: From lifestyle perks to innovation shipments, we find meaningful ways to support you in living simply and feeling well. We’re committed to taking care of our people—so you can focus on making an impact. Work Model at Simple Mills Our work model is role-dependent and team focused. With remote, hybrid, or in-office positions, each role is classified by what best supports the needs of the team.This position will be hybrid: a balance of in-person and virtual work. Hybrid employees will work from our Chicago, IL office at least once per week. When working remotely, employees must work from a designated location in the United States (the new hire’s permanent residence, as documented in our HR System, Rippling) with sufficient internet access to support video conferencing. Safety protocols in accordance with CDC recommendations are followed. At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications. #LI-DNISimple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact careers@simplemills.com.

Company Description

Simple Mills is on a mission to transform the way food is made, creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we’re a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.

Now, as part of Flowers Foods, we’re entering an exciting new phase of growth—expanding our reach, accelerating innovation, and amplifying brand awareness, all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple, high-quality ingredients ensures that every bite is both delicious and nutritious. Whether it’s watermelon seed flour in our cookies or butternut squash in our crackers, we craft our products with innovative, wholesome ingredients that deliver extraordinary taste.

Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company, and has been featured in Vogue, Forbes, Women’s Health, and NPR’s How I Built This. In 2024, Inc. named us one of its Best Workplaces, reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.

Join us as we shape the future of food. Learn more at www.simplemills.com.

Requirements

Role Description

The Director, Revenue Growth Management is a FLO role supporting a portfolio of better-for-you brands within FLO. This role leads the build-out of the pricing and trade Center of Excellence, establishing the strategy, tools, and processes that drive profitable revenue growth across the portfolio.

Serving as the lead RGM partner to Sales and Finance, this individual will own pricing strategy, trade investment design, and promotional optimization, translating analytics on pricing, elasticity, mix, and promo performance into clear commercial recommendations. The role requires a commercially minded leader with strong analytical rigor, executive presence, and the ability to facilitate the full trade lifecycle from strategy and sales funding through AR/AP execution.

The ideal candidate is a builder, agile, collaborative, and comfortable operating through ambiguity while balancing strategic leadership with hands-on execution.

Key Responsibilities

Pricing Strategy & Execution

• Lead the multi-year pricing agenda, including list price increases, universal price list harmonization, and price-pack architecture across customers and channels.

• Design and stand up a performance-based trade structure that ties investment to measurable customer outcomes.

• Build and maintain pricing scenario models, including elasticity, gross-to-net waterfalls, and forecast impact, to inform pricing actions and approvals.

• Monitor pricing realization and surface risks and opportunities across the portfolio.

• Evaluate pricing strategies and quantify financial impact, margin implications, and expected return prior to execution.

Trade Investment & Promo Optimization

• Lead the evolution of sales planning and trade management, sharpening process, governance, and the team's ability to plan, execute, and evaluate trade.

• Optimize use of the TPM tool to drive event-based planning, accruals, and ROI evaluation, ensuring it becomes the operating backbone for trade.

• Build promo ROI frameworks, spend guardrails, and post-event reporting that drive sharper trade decisions.

• Facilitate the full trade lifecycle in partnership with cross-functional teams: Strategy (how trade is built and prioritized), Sales (how trade is funded and deployed at the customer), and Accounting / AR / AP (how trade is accrued, cleared, and paid).

• Lead promo event performance reporting and post-event evaluation, surfacing insights that shape future trade plans and spend prioritization.

Revenue Growth Analytics & Recommendations

• Develop revenue growth recommendations grounded in pricing, elasticity, assortment, mix, and promotional performance analysis.

• Partner with Sales and Sales Strategy on customer tracking, monitoring, and promo calendar design.

• Lead customer-, channel-, and SKU-level profitability analysis to inform mix and investment decisions.

• Quantify the financial impact of commercial opportunities and present trade-offs clearly to senior stakeholders.

• Translate analysis into clear recommendations that guide prioritization, trade-offs, and improved business outcomes.

Cross-Portfolio & Cross-Functional Partnership

• Lead integrated RGM thinking across the brands within the portfolio, identifying where to harmonize approach and where to differentiate.

• Partner with FP&A on topline forecast scenarios, AOP/LRP planning, and trade-to-forecast translation.

• Partner with Marketing and Innovation Finance on innovation commercialization, price-pack decisions, and launch economics.

• Stay connected to broader FLO enterprise RGM direction, ensuring portfolio execution aligns with enterprise capability and governance standards.

Capability Building

• Build repeatable processes, decision tools, and reporting the team can manage and execute against.

• Establish KPI frameworks and governance routines (pricing committee, trade investment review) that shift the business toward profit, ROI, and contribution margin as primary success measures.

• Coach Sales and Finance partners on RGM principles and elevate analytical rigor across commercial conversations.

Position Requirements

• Bachelor's degree in Finance, Economics, Business, or related field required; MBA or advanced analytics credential a plus.
• 8–12 years of progressive experience in Revenue Growth Management, Commercial Finance, Pricing Strategy, or Trade Strategy within CPG (food & beverage strongly preferred).
• Direct experience leading a list price increase, price harmonization, and/or performance-based trade redesign at a customer and channel level.
• Experience implementing or optimizing a TPM platform (Confido, Exceedra, UpClear, Blacksmith, or similar) and building the surrounding process discipline.
• Strong command of pricing and elasticity modeling, gross-to-net P&L mechanics, and trade ROI evaluation.
• Working knowledge of trade accounting mechanics, including accruals (event-based preferred), deductions, AR/AP flow, and reconciliation.
• Advanced Excel and financial modeling, with proficiency in syndicated data (Nielsen / Circana / SPINS) and TPM tools.
• Familiarity with topline forecasting at account/event level and trade-to-forecast translation.
• Demonstrated track record building RGM capability (frameworks, tools, or processes) within a growing or transforming commercial organization.
• Executive presence with the ability to influence, challenge, and align cross-functional stakeholders while building credibility across functions and leadership levels.
• Agile and adaptable leader comfortable operating through ambiguity, shifting priorities, and increasing organizational complexity.
• Strong communication, judgment, and problem-solving capabilities with the ability to balance speed, pragmatism, and analytical rigor.
• People leadership experience preferred, with comfort influencing senior leaders without direct authority.

Benefits

Working at Simple Mills

At Simple Mills, we’re not just building a brand, we’re leading a movement that’s transforming how food is made and enjoyed. If you’re passionate about purpose-driven work and crave a role where you can have a meaningful impact, this is your chance to be part of something bigger.

Why Join Us?

• Be a Change-Maker
  Play a key role in redefining the food industry, crafting products that nourish people and contribute to a healthier planet.
• Thrive in a Mission-Driven Community
  Work alongside a dynamic team of innovators and food lovers who are committed to positive change and bold ideas.
• A Workplace Where You Belong
  We foster an environment where every voice is heard, valued, and empowered. Inclusion and belonging are at the heart of our culture, ensuring that everyone can thrive.
• A Culture of Integrity and Impact
  We don’t just talk about doing good, we live it. Our team is committed to ethical practices, responsible sourcing, and making decisions that drive real, positive change.
• Grow with People-First Leadership
  Our supportive leadership team is dedicated to mentorship, collaboration, and your long-term success.
• Continuous Learning & Development
  Whether through hands-on training, innovative learning platforms, or career growth opportunities, we invest in your professional development.

At Simple Mills, you’ll have the chance to make an impact while working in a collaborative and inspiring environment. If you’re ready to shape the future of food, let’s talk.

Benefits

We recognize that our people are our greatest asset. That’s why we offer a highly competitive total rewards package designed to support your financial well-being, health, and overall quality of life.

• Competitive Compensation: This role offers a salary range of $145,000 to $170,000
• Annual Bonus Opportunity: Eligible for an annual bonus as part of our commitment to recognizing team contributions and company success.
• Holistic Benefits: A variety of health, financial, and wellness programs to help you feel your best and plan for the future.
• Time to Recharge: We believe your best work comes when you have space to rest, refocus, and show up fully—our time off approach is built with that in mind.
• Everyday Well-Being: From lifestyle perks to innovation shipments, we find meaningful ways to support you in living simply and feeling well.

We’re committed to taking care of our people—so you can focus on making an impact.

Work Model at Simple Mills

Our work model is role-dependent and team focused. With remote, hybrid, or in-office positions, each role is classified by what best supports the needs of the team.

• This position will be hybrid: a balance of in-person and virtual work. Hybrid employees will work from our Chicago, IL office at least once per week. When working remotely, employees must work from a designated location in the United States (the new hire’s permanent residence, as documented in our HR System, Rippling) with sufficient internet access to support video conferencing. Safety protocols in accordance with CDC recommendations are followed.

At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications. #LI-DNI

Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact careers@simplemills.com.

Simple Mills is a rapidly growing company on the forefront of the clean food movement, transforming center store grocery aisles with products made from nutritious, purposeful ingredients. Simple Mills is a female-founded business, started by Katlin Smith in 2012 out of her own Kitchen. In the company’s short history, Simple Mills has disrupted the market to become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #1 bestselling natural cookie.The company’s mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. Simple Mills is distributed in 25,000+ stores nationally including Whole Foods, Target, Walmart, Kroger, Costco and more, and available online at retailers like Amazon and Thrive Market. The brand’s newest products include: Organic Seed Flour Crackers, Seed & Nut Flour Sweet Thins, and Soft-Baked Almond Flour Bars. Simple Mills has earned broad recognition from top tier media and industry associations- including a segment on our Founder & CEO Katlin Smith on NPR’s How I Built This. Our products have been featured in a wide array of top publications including Vogue, Women's Health, Forbes, Business Insider, mindbodygreen, NOSH and many more. Simple Mills was also a 2020 Health Magazine Snack Award Winner!

Simple Mills is a rapidly growing company on the forefront of the clean food movement, transforming center store grocery aisles with products made from nutritious, purposeful ingredients. Simple Mills is a female-founded business, started by Katlin Smith in 2012 out of her own Kitchen. In the company’s short history, Simple Mills has disrupted the market to become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #1 bestselling natural cookie.

The company’s mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. Simple Mills is distributed in 25,000+ stores nationally including Whole Foods, Target, Walmart, Kroger, Costco and more, and available online at retailers like Amazon and Thrive Market. The brand’s newest products include: Organic Seed Flour Crackers, Seed & Nut Flour Sweet Thins, and Soft-Baked Almond Flour Bars. Simple Mills has earned broad recognition from top tier media and industry associations- including a segment on our Founder & CEO Katlin Smith on NPR’s How I Built This. Our products have been featured in a wide array of top publications including Vogue, Women's Health, Forbes, Business Insider, mindbodygreen, NOSH and many more. Simple Mills was also a 2020 Health Magazine Snack Award Winner!