Director, Sales

Job description

GoMaterials is one of Canada's fastest-growing companies, recognized by [Deloitte](https://www.gomaterials.com/press-releases/gomaterials-ranked-number-409-fastest-growing-company-in-north-america-on-the-2023-deloitte-technology-fast-500/#:~:text=Montreal%2C%20QC%2C%2008%20November%202023,grew%20298%25%20during%20this%20period.), the [Globe & Mail,](https://www.theglobeandmail.com/business/rob-magazine/top-growing-companies/article-ranking-canadas-top-growing-companies-of-2024/) and the [Lazaridis Scaleup Program](https://www.wlu.ca/news/news-releases/2021/nov/lazaridis-institutes-scaleup-program-accepts-11-exceptional-companies.html). We’re revolutionizing how landscape contractors source plant and hardscape materials through a B2B marketplace that simplifies procurement in a traditionally outdated industry. Since our inception, we have helped landscapers save time, money, and stress and plant over 1.5 million plants and trees. Led by a young and eager group of entrepreneurs, GoMaterials is aggressively expanding across North America. We are therefore looking for amazing people to add to our team! **About the role:** We’re looking for an experienced Director of Sales to lead, scale, and elevate our sales organization as we enter our next stage of growth. This is a hands-on leadership role where you’ll define our sales strategy, build and mentor a high-performing team, and partner with leadership to drive revenue growth and market expansion. ### What you'll do: - **Define & Lead Sales Strategy:** Own the sales vision, roadmap, and execution aligned with company goals. - **Build & Scale the Team:** Recruit, develop, and retain top-performing Account Managers, Account Executives, and sales support staff. - **Drive Revenue Growth:** Set and manage sales targets, territories, and compensation models to ensure consistent overperformance. - **Foster High-Performance Culture**: Create an environment of accountability, motivation, and continuous learning. - **Expand Market Reach:** Identify new customer segments, regions, and growth opportunities. - **Optimize Sales Operations:** Implement tools, processes, and analytics to increase efficiency (CRM, sales automation, forecasting). - **Collaborate Cross-Functionally:** Partner with Operations and Tech to ensure customer success and maximize lifetime value. - **Coach & Mentor:** Provide guidance and structured career paths for team members. - **Report & Analyze:** Track KPIs, pipeline health, win/loss metrics, and present insights to the executive team. ### What you'll need: - 8+ years in B2B sales with at least 3+ years in a leadership role (preferably in retail, SaaS, marketplace, or startup environments). - Proven track record exceeding sales targets while leading high-growth teams. - Ability to build, mentor, and inspire sales teams of varying sizes. - Comfortable defining high-level strategy while rolling up your sleeves to close key deals. - Strong analytical skills and experience using CRM/sales tools (HubSpot preferred) to drive performance. - Strong presentation, negotiation, and interpersonal skills. - Ability to thrive in a fast-paced, evolving startup environment. ### Nice to have: - Experience scaling sales teams across North America. - Familiarity with B2B marketplaces, supply chain, or construction/landscaping industries. - Exposure to sales enablement, revenue operations, or partnerships.