Director / Senior Director Payer Marketing

Job description

Job Purpose The Director / Senior Director Payer Marketing will be responsible for executing the U.S. payer value communication strategy and tools to support optimal product access. This individual will lead the creation of payer-facing resources, including value propositions, PIE docs, AMCP dossiers, and field tools. They will work closely with cross-functional stakeholders to ensure that payer messaging is clinically relevant, economically compelling, and compliant with regulatory standards. Your profile Major Accountabilities Pre-Launch (FDA -24 to 0 months): Insight generation & message testing : Conduct payer research project and further message testing to inform Payer Value Proposition and access / contracting strategy Payer Value Proposition development: Lead the creation of a value story tailored to payer needs and access barriers by partnering with HEOR and Medical Affairs to shape the clinical and economic positioning PIE and AMCP content: Own development of the Pre-approval Information Exchange (PIE) and AMCP unapproved product dossier as well as field tools (e.g., payer value decks, FAQs, objection handlers, and training guides) Access pull-through materials (payer, HCP, patient): Develop and create materials facing payers, HCPs and patients to communicate and support patient access (e.g., payer leave-behinds, HCP office reimbursement guides, PA checklists, appeals / med exception templates, SP network cards, affordability guides, etc.) Access improvement initiatives & advocacy: Drive initiatives and advocacy collaborations with key disease landscape stakeholders to improve patient access Training: Help train payer account teams and FRMs on the value story and how to compliantly deliver payer materials Cross-functional & MLR alignment: Collaborate with Legal, Regulatory, and Medical teams to ensure all materials meet MLR and PIE standards HEOR: Lead HEOR project with vendors to create required HEOR outputs for AMCP and PIE Post-Launch (FDA Approval to +6 to 12 Months) Payer content development: Update and finalize payer materials, including the AMCP approved dossier, to reflect final label, NDC, and approved claims Continued payer insights and message refinement: Assess payer objections and access challenges gathered from field teams and update field resources based on real-world access patterns, denials, or payer pushback Access pull-through materials: Collaborate with KAMs, hub and FRM teams to develop tools and content for coverage and prior auth support Coverage metrics: Define KPIs and gather usage and impact data on payer tools and messages Coverage milestone communication: Partner with Comms and Marketing to communicate early wins (e.g., “XX% of covered lives”) to field teams and internal stakeholders Payer campaigns: Launch targeted payer campaigns for long-tail regional plans Job Requirements Education: Bachelor’s degree required Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred Experience: At least 5 years in U.S. market access marketing, payer strategy, or related roles Demonstrated experience leading AMCP dossier creation and PIE materials Experience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred Skills/knowledge/behavioural competencies: Strong understanding of the U.S. payer ecosystem, including commercial, Medicare, and Medicaid channels Familiarity with MLR review processes and compliant access messaging Strong collaboration, project management, and communication skills Why us? An exciting job opportunity awaits you! MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team. What we offer: Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment. Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare. Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team. Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.