Director, Value Communications

Job description

**About Genetix Biotherapeutics** At Genetix Biotherapeutics every role has meaning, every team member is respected, and every day is a chance to make a difference. When you join Genetix, you're not just landing a new role, you become part of a company that's pursuing curative gene therapies to give patients and their families more days. We are doers, thinkers and collaborators who embrace and live by our values: Our innovation is rooted in the diversity of our teams and results are achieved through cooperation and the integration of multiple viewpoints. This is personal and we approach every challenge with radical care. **This is a full-time hybrid position (3 days a week) in our Somerville – Assembly Row, Massachusetts office.** The **Director, Value Communications**, is a results-driven individual responsible for shaping and executing Access Marketing strategy. This critical role ensures products are optimally positioned for coverage, reimbursement, and adoption across Payers as well as supports Qualified Treatment Center Access Marketing tools. Success in this role requires a deep understanding of the complex US healthcare landscape, including Commercial, Medicare and Medicaid as well as inpatient reimbursement pathways. This position will collaborate closely with teams across Market Access, Medical, and Marketing, as well as other cross-functional partners, to deliver integrated and impactful Access Marketing strategies, communications and training for the Field Payer Team. - Develop and execute the US Payer, Access & Reimbursement marketing strategy for the Genetix gene therapy products through identification and analysis of key market dynamics, development of critical tactical initiatives, and long-term needs. - Develop compelling value propositions and the payer messaging platform working cross-functionally with Medical Affairs and the Medical Value Liaison that address the unique clinical benefit and economic impact of Genetix therapies and effectively position Genetix products within the gene therapy marketplace. - Synthesize and provide payer, access, and reimbursement strategic recommendations to executive leadership, leveraging deep understanding of the complex reimbursement landscape. - Collaborate with cross functional partners (i.e. Field Payer Team) to gain organizational alignment and seamless execution of key payer, QTC, and reimbursement strategies. - Oversee strategic partners to ensure execution on agreed timelines, budget, and deliverables executed in accordance with Genetix compliance and regulatory policies. - Lead the review and approval process for access-related promotional materials and manage workflow to ensure compliance with medical, legal, and regulatory standards. - Support the training and pull-through field-facing promotional materials with relevant field teams. - In partnership with market access leadership, support training for Field Payer team including new hires, continuing education, and national meetings. - Manage Value Communications budget **Qualifications** **Experience:** - 8+ years of experience in Payer/Access Marketing, Market Access Strategy, Field Market Access/HEOR Training and/or Value Communications within the pharmaceutical, biotech, or consulting industry. - Bachelor’s degree required (preferred fields: Business, Marketing, Communications). Relevant advanced degree a plus. - Possesses recent experience in the successful commercialization of specialty therapies, preferably in the rare disease or Cell and Gene Therapy space. - Demonstrated history of successful collaboration with cross-functional teams. - Extensive experience in shaping market access strategies, developing brand plans and payer marketing tools (such as value proposition decks), informing HEOR data strategies, and supporting field market access teams. - Previous experience supporting Specialty Distribution and Specialty Pharmacy products. - Experience with MLR/PRC and Veeva. - Experience developing and managing promotional budgets and overseeing third-party vendors. - Knowledge of market and competitive environment. **Skills & Competencies:** - Strong sense of urgency, accountability, and patient-centric focus. - Excellent verbal and written communication with high emotional intelligence and active listening. - Strong quantitative and qualitative analytical, investigative, and critical thinking skills with ability to translate insights into action. - Ability to work independently and manage multiple projects with initiative, including project planning and prioritizing competing demands. - Proven ability to establish and sustain trusted relationships with internal partners and to work effectively in teams. - Excellent written, verbal, and presentation communication skills, strong interpersonal influencing and prioritization abilities, and proven capacity to influence within matrixed organizations, including influencing without authority. - Creative problem-solving abilities, strategic vision, and the ability to explore innovative approaches in an evolving landscape. - Ability to quickly forge strong partnerships with both internal and external partners. - Strategic thinking combined with the ability to execute to achieve operational excellence in the face of challenging goals. - Ability to work independently and manage a high volume of complex, ongoing responsibilities - Proficiency in Microsoft Excel, Word, PowerPoint, and data entry systems. **Other Requirements:** - Ability to work effectively in a fast-paced, evolving environment with competing priorities. - Ability to travel up to 40%. **Additional Information** The pay transparency range provided below is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This role is eligible for an annual bonus and long-term incentive. Actual base salary pay will be based on several factors, including but not limited to experience, skills, relevant education/qualifications, external market, internal equity, and other job-related factors permitted by law. Genetix’s total rewards package also provides employees with a comprehensive and competitive benefits suite to support a variety of employee needs. These benefits include comprehensive health, life and disability insurance, employer-matched 401(k) plan, lifestyle spending account, flexible time-off + paid holidays and winter holiday period, tuition reimbursement & loan repayment assistance, paid parental leave, paid onsite parking, commuter subsidy, and much more. Pay Transparency $219,000—$258,000 USD **Genetix is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected characteristics.**