Director, Workflow Strategy & GTM

[GC AI](https://gc.ai/) is the legal AI platform built for in-house legal teams. Your decisions shape the product, your impact is immediate, and you own your work from day one. More than [2,000 companies](https://gc.ai/customers) run their legal work on GC AI, including 200+ public companies, 25+ unicorns, and teams at News Corp, Nestlé, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME. The platform holds an 80 NPS, more than double the B2B SaaS industry average, which is why GC AI is the leading legal AI platform for companies of all sizes. GC AI doubled ARR in six months. We raised a [$60 million Series B](https://gc.ai/blog/gc-ai-raises-60-million-series-b-to-give-every-company-a-legal-advantage) at a $555 million valuation in November 2025 and won [#1 Highest Customer Satisfaction](https://gc.ai/blog/gc-ai-saas-award-winner-2026) at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works: - 📈 1% Better Every Day: small, compounding improvements across everything you ship. - ❤️‍🔥 Customer Obsession: start with the customer and work backward. - 🚀 Ship Today: bias toward action and iteration over perfection. - 🧗 Find a Way: resourcefulness and ambition over constraint. - 🤝 Care: be direct, like an honest friend, even when it’s uncomfortable. - 🎯 Own It: full accountability, proactive communication, and attention to detail. ## Location(s) We are hiring for this role to be based in the United States or Canada. This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Mondays, Wednesdays, and Fridays. ## About The Role You'll be responsible for driving expansion revenue through our consumption based pricing model designed to be a strong option to include business owners as potential users. You will work product, marketing, and sales, owning the strategy and execution for driving consumption-based revenue through AI workflow adoption. You'll design standardized workflows for business users, work with engineering to build them, position them for sales, and help close and expand deals around them. You'll operate pre-sales and post-sales and create a customer maturity adoption curve that will help move our current customers to a more AI first approach with more of their business users leveraging GC AI. ## What You'll Do - **Own consumption revenue strategy**: Define and execute the playbook for driving non-attorney user adoption and consumption-based revenue across new and existing customers - **Design AI workflows**: Scope and design standardized legal workflows (contract requests, approval flows, M&A diligence, compliance checks) that non-attorney business users can self-serve through GC AI's platform, API, and connectors (Slack, Teams, and any other surface) - **Inform product of business user needs**: Partner with Product and Engineering to build these workflows into the platform, translating customer needs and market signal into product requirements - **Drive go-to-market**: Shape positioning, messaging, and sales enablement for the workflow and consumption motion; help the pre-sales team articulate the vision and close expansion deals - **Expand the install base**: Work with existing customers (~1,800) to shift their thinking on who within their organization should be using GC AI and how, driving expansion revenue through non-attorney user growth - **Build the feedback loop**: Stay close to customers to continuously iterate on workflow design, deployment approach, and packaging based on real adoption data and usage patterns - **Track and own KPIs**: Non-attorney user count, consumption revenue, workflow adoption rates, and expansion revenue tied to this motion ## What You’ve Done - Built and led a team that designed, packaged, and sold AI-enabled workflows to enterprise customers, taking them from concept through deployment and adoption - Stood up a Center of Excellence or similar cross-functional enablement function, defining best practices, building demo assets, and creating scalable content that GTM teams actually use - Operated as a founding or early solutions engineer on strategic deals, personally supporting a disproportionate share of revenue (e.g., 50%+ of SE-assisted deals) before moving into leadership - Taken a product capability that required heavy customization and handholding and turned it into a standardized, opinionated offering that scales with less support - Partnered directly with product and engineering teams to influence what gets built, translating field signal into features that drive adoption - Led process improvement initiatives that delivered measurable business outcomes (not just efficiency gains, but revenue impact or cost savings in the millions) - Managed the tension between building and selling: you've been close enough to the product to know what's broken and close enough to customers to know what they'll pay for - Earned recognition from leadership for going beyond your role, whether that's picking up adjacent teams, championing internal adoption of your own product, or driving cross-functional projects nobody asked you to own ## **A Note On Pace** We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you. ## **How We Work Together** GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer-facing roles). Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in [more hub cities](https://gc-ai.notion.site/faq-careers-at-gc-ai), and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada. ## **Equal Opportunity Employment** GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI ## **Fraud Notice to GC AI Applicants** To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @[](http://gc.ai) or @[](http://getgc.ai) email address. GC AI will never: - Refer you to external websites to apply - Conduct interviews over email, chat platforms, or messaging apps - Ask you to provide payment or purchase equipment - Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process Examples of fraudulent email addresses: - - - Any email address ending in @[](http://gmail.com), @[](http://yahoo.com), or other free email services If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.