DTC Creative Strategist

Job description

Salary: £55,000 to £65,000 Base (dependent on experience) + Personal Performance Bonus (Up to 50%) Role: Full management of our performance ads creation process (Video & Static) to ensure we exceed our Meta new customer acquisition targets. Location: Kennington Working Type: In-Person *Please read requirements before applying* *This is an in-person role with an expectation to work in our Kennington office 5 days a week.* About Elavate: Want to play a key part in scaling one of the UK's fastest-growing wellness brands? Elavate was launched in early 2024 with a primary goal of helping women achieve their skin goals, with science-backed Collagen. Since then we've rapidly grown to service over 10,000 Subscribers and we've an ambitious goal of becoming the UK's biggest Collagen brand in the next 24 months. Elavate was born after our Founder, Alex Philip, had enough of buying overpriced, low quality and foul tasting Collagen supplements for his mother. He was determined to make a superior Collagen product which actually worked, tasted great and was affordable. We're quickly becoming one of the most recognised Collagen brands on Social Media in the UK & we're just getting started! This is a career-defining opportunity to join a High Growth supplement brand, with massive upside potential (including top of market salary + performance bonuses & equity options). If you're a high-performer who thrives in high-growth environments, and are looking to make waves in the supplement industry, this is your opportunity. While we offer great benefits, this isn't a traditional 9-5 role - we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you. Core Job Responsibilities - Fully in charge of ideating, scripting and briefing new ad concepts, based on data inside our Meta Ad Account (Our advertising focus is currently on Meta) - Monitor competitor ad creatives, platform-specific latest best practices and ad accounts performance trends to create new ad creative ideas. - Understand our customers language & pain points and create brand new angles/messaging style to speak directly to that customer avatar. - Iterating winning ad creatives at scale to produce dozens of hook, body & avatar variations of winning ad creatives - This role will not require media buying skills. This is strictly a performance creative development role. You'll fully manage end to end production of performance creative assets. However, we do expect you to be very proficient with reading data inside the Meta Ads Manager. Additional Functions - Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders. - Identify opportunities to expand Elavate's reach through new platforms, content formats, and audience segments - Build and maintain a library of high-performing creative assets to streamline production processes. - Opportunity to build and lead a creative team as the company scales Success Metrics - Achieve set CPA & Volume targets (Performance bonuses tied to over-performance) - Efficient delivery of creative assets at scale, that meet or exceed our advertising goals. Core Skills - Strong Copywriting Skills, ideally in a “direct response” style - Marketing First Principles: You understand what motivates purchase behavior. - Creative mind to brief visual hook ideas / video editing styles that grab attention and bring your creative brief to life - Data-Driven: you pore over reports, analytics and dashboards to guide your marketing decisions - Leveraging AI tools to help brief Hook & Ad copy ideas + Come up with new concepts - Project Management + Clear Communication with relevant stakeholders (Video editors, Creators, etc.) Qualifications - 2+ Years Experience managing the full UGC production process for a health/supplement D2C Brand (Concept Development, Copywriting, Sourcing Creators, Briefing Editors, Revising & Optimising Content) - Managed Creative Production for a brand spending over £200k/Month on Paid Social advertising with a proven track record of hitting acquisition and revenue targets in a competitive market - Strong understanding of Paid Media Platforms (Meta specifically) - Analytical mindset with a track record of using performance data to inform and optimize creative decisions - Basic Figma/Canva Experience to create Static ads is a plus - A passion for health & wellness or skincare is a plus. Compensation & Perks Salary: £55,000 to £65,000 (dependent on experience) + Performance Bonus (Up to 50%) - Up to £10,000 Annual Learning & Development Budget - Full daily travel compensation - Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast) - Work desktop + laptop and full desk set-up (Dual Monitor, Ergonomic chair & standing desk option) - Vitality Private Health Insurance - Direct access to Founder - Free Elavate Products Monthly Why Work at Elavate? Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026. We're not just dreaming big, we have a clear strategy & momentum to get there. Joining Elavate early on our journey presents you with a few amazing opportunities: 1. Fast Track Promotions We believe in promoting based on capability, not just time served. As you demonstrate strong performance, exceed business targets and show personal ambition and drive to progress in your career, you'll have abundant opportunities to take on more responsibilities and step into higher level roles as we grow. Our high performers can grow into elevated roles within months , and you are also backed by our commitment to your personal development with our £10k Annual learning/Mentorship plan. 2. Performance Bonuses We have a very generous bonus plan in place (up to 50% of Salary + additional uncapped performance multipliers) to reward great work. We firmly believe in the concept of rewarding top-performers and over-performance will be well rewarded. We're invested in helping you reach your full potential and thrive professionally & will meaningfully reward great performance. 3. Accelerated Learning / Personal Growth Opportunities + Autonomy As we rapidly scale, you’ll have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth. We encourage creative thinking and empower you to implement your ideas. Our agile, low-bureaucracy environment means quick decision-making and continuous learning. We value experimentation and see both success and challenges as opportunities for growth and innovation. 4. Equity Participation Option We believe in rewarding committed team members with equity options, designed to deliver substantial value as we grow, ensuring you share directly in our success. Team members who help drive us towards meeting/exceeding business targets will be rewarded with meaningful equity packages. 5. Top-of-the-Market Compensation Because our team is only comprised of the best-of-the-best, we pay the very top of market compensation + extra perks, to build a team full of real A-Players. At Elavate you'll have the opportunity to work with other talented high performers + have direct access to the founder daily. 6. Market Opportunity & Timing The UK Collagen industry is experiencing unprecedented growth. It is currently worth north of £1 Billion a year and still less than 15% of Women over 40 take Collagen on a regular basis. We have a huge opportunity to scale domestically as well as expand product categories & look into bigger markets abroad. Very Exciting Times Ahead! For Ambitious Builders If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we're not just offering a job; we're offering the chance to shape an industry leader from the ground up.