DTC Influencer Marketing Manager

Job description

Influencer Marketing Manager - Elavate About The Role As an Influencer Marketing Manager at Elavate, you'll play a critical role in leveraging paid influencers to drive customer acquisition, enhance brand awareness, and scale whitelisting efforts for our rapidly growing collagen brand. You'll work cross-functionally with our paid media, creative strategy, and growth teams to optimize performance and drive measurable results. This role reports to the founder. This role is part of our dynamic growth team! We have a high-trust, high-performance work environment where you'll have the autonomy to build and scale our influencer marketing efforts from the ground up. In this role, you will: Paid Influencer Management Lead end-to-end paid influencer campaigns focused on our target demographic (women 35+) Expand monthly creator partnerships, particularly on Instagram Manage multiple campaigns simultaneously and negotiate contracts with timely execution Whitelisting & Content Optimization Scale whitelisting efforts for Elavate and establish comprehensive UGC programs Collaborate with our Creative Strategy team to identify high-performing content for Meta advertising opportunities Manage permissions and optimize influencer-generated content for paid social campaigns Collect and organize hundreds of pieces of reusable ad content monthly Strategic Analysis & Reporting Develop reporting frameworks and analyze campaign ROI to identify optimization opportunities Set KPIs, create performance reports, and adjust strategies based on CPA and volume insights Support content angle testing for specialized campaigns targeting different niche audiences We're looking for someone who: Has 2 + years of influencer marketing experience at an agency or wellness/health/supplement DTC brand with proven Instagram campaign success Brings hands-on whitelisting and paid content management experience with performance marketing integration Shows track record managing multiple simultaneous campaigns with strong reporting and analytics skills focused on ROI Has experience with contract negotiations, campaign development, and established creator relationships in the wellness space Demonstrates health/supplement campaign experience (preferred but not required) Understanding of our target audience - Women 40+ Approach to the role: Takes extreme ownership - manages campaigns from brief through execution with full accountability for performance metrics Stays highly organized - effectively manages multiple creators, campaigns, and tight timelines in a fast-paced environment Thinks strategically - develops cohesive approaches that complement our Meta advertising and overall growth strategy Drives data-driven decisions - uses CPA tracking and performance insights to optimize campaigns for maximum ROI Builds lasting relationships - leverages existing connections in wellness/health space and expands our creator network A bit about us... Want to play a key part in scaling one of the UK's fastest-growing wellness brands? Elavate was launched in early 2024 with a primary goal of helping women achieve more youthful skin with our Multi-Collagen blend. Since then we've rapidly grown to service over 15,000 Subscribers and we've an ambitious goal of becoming the UK's biggest Collagen brand in the next 24 months. Elavate was born after our Founder, Alex Philip, had enough of buying overpriced, low quality and foul tasting Collagen supplements for his mother. He was determined to make a superior Collagen product which actually worked, tasted great and was affordable. We're quickly becoming one of the most recognised Collagen brands on Social Media in the UK & we're just getting started! This is a career-defining opportunity to join a High Growth supplement brand, with massive upside potential. If you're a high-performer who thrives in high-growth environments, and are looking to make waves in the supplement industry, this is your opportunity. While we offer great benefits, this isn't a traditional 9-5 role - we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you. What we care about... Extreme Ownership: Only the best work at Elavate. We're all confident, independent leaders who are proactive and find opportunities for improvement. Don't ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity. Growth Mindset: We love to take on new challenges, learn new things, and express interest in new functions. "I've never done this before" is not an excuse; it's an opportunity to excel and grow with our rapidly scaling business. High Standards: We care deeply about each other and our shared mission to help women age gracefully. We're good humans who provide support wherever we can. We care, not just professionally but personally as well. For Ambitious Builders If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we're not just offering a job; we're offering the chance to shape an industry leader from the ground up. Compensation & Perks: Salary: £45,000 to £60,000 (dependent on experience) For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.