E-commerce & Growth Marketing Manager

Job description

1. Paid Media & Customer Acquisition Manage and optimize paid advertising across Meta, Google, TikTok, and other digital channels Develop and execute customer acquisition strategies Monitor and improve CAC, ROAS, conversion rate, and LTV Manage campaign budgets, bidding strategies, audiences, retargeting, and creative testing Identify underperforming campaigns and continuously test new growth opportunities Partner with creative teams, agencies, influencers, and content creators to develop and test advertising content 2. Shopify, E-commerce & Conversion Optimization Manage and optimize the DTC Shopify customer journey Analyze customer behavior across: Ad Click → Website → Product Page → Reviews → Add to Cart → Checkout → Purchase Identify customer drop-off points and opportunities to improve conversion Optimize landing pages, product pages, navigation, offers, and checkout flow Develop and manage A/B testing and CRO initiatives Work with developers and internal teams to implement website improvements 3. Growth Analytics & Customer Data Track and analyze key DTC metrics, including CAC, ROAS, AOV, conversion rate, repeat purchase rate, retention, LTV, and contribution margin Use GA4, Shopify Analytics, attribution tools, pixels, and UTMs to understand customer behavior Analyze acquisition channels, campaigns, products, creators, and customer cohorts Identify which channels and customer segments generate the highest long-term value Develop dashboards and management reports that translate data into actionable business recommendations 4. CRM, Retention & Customer Lifetime Value Manage customer lifecycle marketing through Email, SMS, Retargeting, and CRM Develop and optimize: Abandoned Cart Post-Purchase Replenishment Cross-Sell / Upsell Win-Back campaigns Develop customer segmentation and personalized marketing journeys Increase repeat purchase rate, purchase frequency, AOV, retention, and LTV Manage Klaviyo or similar CRM/lifecycle marketing platforms 5. Influencer, Creator & Affiliate Marketing Recruit and manage influencers, creators, and affiliate partners Track performance beyond engagement and initial sales Analyze CAC, sales, repeat purchase, and LTV by creator and affiliate Identify high-performing partnerships and allocate resources accordingly Integrate creator and affiliate performance into overall attribution and analytics 6. AI & Marketing Automation Identify and implement AI and automation tools to improve marketing efficiency Explore automated campaign optimization, segmentation, personalization, reporting, and creative testing Use customer data to identify predictive marketing opportunities, including churn risk, reorder timing, product recommendations, and LTV Automate repetitive marketing and analytical processes where appropriate 4+ years of experience in E-commerce, Growth Marketing, Performance Marketing, or DTC Strong Shopify / DTC e-commerce experience Hands-on experience managing Meta Ads and Google Ads Strong understanding of CAC, ROAS, AOV, Conversion, Retention, and LTV Experience with GA4 and digital marketing analytics Experience with CRM and lifecycle marketing , preferably Klaviyo Experience with CRO and A/B testing Understanding of attribution, tracking, pixels, and UTMs Strong analytical skills with the ability to translate data into actionable business decisions Strong project management skills and ability to coordinate with creative teams, agencies, developers, and external partners Preferred Qualifications Skincare industry experience strongly preferred; relevant beauty industry experience will also be considered Hands-on experience growing a skincare or beauty brand through DTC/e-commerce Understanding of skincare consumer behavior, product positioning, and repeat-purchase dynamics Experience with Triple Whale or similar attribution platforms Experience with TikTok Ads and TikTok Shop Affiliate and influencer/creator marketing experience Customer segmentation and personalization experience Familiarity with AI-powered marketing and automation tools Experience with high-growth or early-stage consumer brands Bilingual Korean/English preferred, but not required All your information will be kept confidential according to EEO guidelines. E-commerce & Growth Marketing Manager Skincare / Beauty – DTC Growth Location: La Palma, CA Work Arrangement: On-site, Monday–Friday (open to Hybrid/Remote) Employment Type: Full-Time Base Salary: $100,000–$130,000/year, depending on experience Language: English required; Korean bilingual preferred, but not required We are an established skincare and aesthetics company expanding our U.S. consumer business with the launch of a new science-driven skincare brand . We are building a data-driven, digital-first DTC business focused on delivering innovative skincare products while creating a highly personalized customer experience. Position Overview We are seeking a highly analytical and hands-on E-commerce & Growth Marketing Manager to own and grow the end-to-end digital customer journey for our new skincare brand. This is not a traditional brand marketing or social-media-only position. This role will own the full DTC growth ecosystem: Paid Media → Website → Conversion → Purchase → Retention → Repeat Purchase → LTV