E-commerce Lead

Job description

Bio is a decentralized science protocol that helps launch and grow AI-driven biotech research. It enables scientists to raise funds, create value from their work, and distribute that value directly to their communities. Since 2023, Bio has directed over $50m to global researchers, offering an alternative to traditional pharma funding. Backed by investors like Binance Labs, Northpond Ventures, and Animoca Brands, Bio accelerates real-world therapeutics across longevity, brain health, fertility, psychedelic science, and more. ABOUT BIOFY Biofy is Bio Protocol's commerce layer - a marketplace where cutting-edge, research-backed products created by decentralized science communities (BioDAOs) meet consumers. From longevity supplements to brain-health formulations, Biofy bridges the gap between decentralized research and real-world impact. We're building a new kind of e-commerce platform where product provenance is tracked on-chain and every purchase supports scientific innovation. ABOUT THE ROLE We're looking for an E-Commerce Lead to own customer acquisition and drive growth for Biofy Shop. You'll operate across paid and organic channels - social, search, email, website - with an obsessive focus on optimization, reach, and conversion. This is a hands-on role for someone with D2C experience who knows how to acquire customers profitably and iterate daily as channels evolve. While experience matters, we believe drive and cultural fit matter most - if you're excited about our mission and passionate about shipping, we encourage you to apply even if you don't meet every requirement. RESPONSIBILITIES - Own customer acquisition across all channels: paid social, paid search, SEO, email, content, and website - Plan, execute, and optimize paid campaigns with a focus on CAC, ROAS, and conversion - Continuously test and iterate - creatives, audiences, landing pages, messaging - to improve performance - Build and optimize the end-to-end customer journey from first touch to repeat purchase - Develop email/SMS lifecycle marketing to drive retention and LTV - Analyze performance data daily and make rapid decisions to scale what works - Collaborate with BioDAOs to craft compelling product stories and launch campaigns - Manage and grow organic channels including social media, SEO, and community - Support international fulfillment setup as we scale into new markets REQUIREMENTS - 5+ years of health, wellness or supplement e-commerce experience at a D2C brand, with hands-on customer acquisition responsibility - Proven track record of scaling paid channels (Meta, Google, TikTok) profitably - Deep expertise in omnichannel marketing - paid, organic, email, website optimization - Obsessive about optimization: you test constantly and let data drive decisions - Strong analytical skills - fluent in CAC, LTV, ROAS, conversion funnels, and attribution - Experience building e-commerce operations from early stage to growth - Self-starter who thrives in fast-moving, autonomous remote environments NICE TO HAVE - Familiarity with Shopify, Klaviyo, or headless commerce platforms - Interest in Web3, blockchain, or decentralized communities - Experience with influencer marketing or community-led growth WHAT WE OFFER - Fully remote work with flexible hours - Competitive salary and token-based compensation - High ownership - you'll shape Biofy's growth strategy from day one - Mission-driven work: every sale supports groundbreaking scientific research - Collaborative team at the forefront of DeSci and biotechnology