E-Commerce Manager: Paid Search (Performance Marketing)

Job description

**DNAM Brands** is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a highly analytical, results-oriented E-Commerce Manager to oversee the daily execution, optimization, and growth of our digital commerce business across multiple brands. Reporting to the E-Commerce Senior Manager, this role is responsible for managing Shopify Plus storefronts, digital merchandising, website performance, product launches, conversion optimization, and cross-functional e-commerce initiatives. The ideal candidate is both strategic and hands-on, with a passion for creating exceptional online shopping experiences while driving revenue growth through data-driven decision-making. ### Responsibilities ### E-Commerce Operations - Manage the daily operations of Shopify Plus websites across the DNAM Brands portfolio - Execute product launches, seasonal collections, pricing updates, promotions, inventory visibility, and merchandising initiatives - Maintain accurate product data, imagery, descriptions, collections, and website content - Ensure all e-commerce content, promotions, and merchandising updates are launched accurately and on schedule - Conduct ongoing quality assurance testing to ensure a seamless customer experience across desktop and mobile devices ### Digital Merchandising & Customer Experience - Optimize navigation, collections, search, filtering, category pages, and product detail pages (PDPs) - Improve product discovery, cross-selling, upselling, and merchandising strategies to increase conversion rate and average order value - Partner with Creative and Marketing teams to ensure brand consistency and compelling customer experiences across all digital touchpoints - Monitor customer behavior and identify opportunities to reduce friction throughout the online shopping journey ### Performance Marketing Collaboration - Partner closely with Marketing to support customer acquisition initiatives across: - Google Ads - Meta - TikTok - WhatNot - Instagram - Pinterest - Email & SMS Marketing - Affiliate Marketing - Coordinate landing page creation, promotional campaigns, merchandising updates, and onsite content to maximize campaign performance - Support paid search and paid social initiatives by ensuring website readiness and optimal customer experiences ### Analytics & Reporting - Monitor daily ecommerce performance including: - Revenue - Traffic - Conversion Rate - Average Order Value (AOV) - Units Per Transaction (UPT) - Customer Acquisition Cost (CAC) - Customer Lifetime Value (LTV) - Analyze website performance using Shopify Analytics, Google Analytics 4 (GA4), and other reporting tools - Prepare weekly and monthly performance reports with recommendations for optimization - Identify trends and opportunities to improve profitability and customer retention ### Shopify & Digital Technology - Administer Shopify Plus backend, including themes, apps, integrations, collections, promotions, and merchandising configurations - Coordinate website enhancements and technical improvements with external development partners - Assist in testing new functionality, integrations, and digital tools before deployment - Support implementation of AI-powered ecommerce solutions including personalization, intelligent search, product recommendations, and merchandising automation - Help optimize website performance for SEO, AI-powered search, and emerging digital commerce technologies ### Social Commerce - Support product merchandising and promotional execution across TikTok Shop, WhatNot and future social commerce platforms - Ensure inventory synchronization and product catalog accuracy across all sales channels - Coordinate promotional calendars between e-commerce and social commerce initiatives ### Cross-Functional Collaboration - Partner with Marketing, Operations, Customer Service, Creative, Inventory Planning, Finance, and Production teams to support business objectives - Coordinate product launches, inventory availability, promotions, and campaign execution. - Work with Customer Service to identify customer feedback and implement website improvements that enhance the overall shopping experience ### Continuous Optimization - Support conversion rate optimization initiatives through A/B testing, merchandising improvements, landing page optimization, and customer journey enhancements - Stay current with Shopify updates, e-commerce trends, AI innovations, and evolving consumer shopping behaviors - Recommend process improvements, new technologies, and best practices that improve operational efficiency and drive scalable growth ### Qualifications - Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field - 3–5+ years of experience managing e-commerce operations within a fashion, lifestyle, beauty, or consumer products company - Hands-on experience managing Shopify or Shopify Plus storefronts - Strong understanding of e-commerce merchandising, product launches, promotions, and website operations - Experience working with: - Shopify Plus - Google Analytics 4 (GA4) - Google Tag Manager - Meta Commerce Manager - TikTok Shop - Klaviyo or similar email marketing platforms - SEO best practices - Strong understanding of ecommerce performance metrics including: - Conversion Rate - AOV - Revenue - CAC - LTV - Return on Ad Spend (ROAS) - Advanced analytical skills with proficiency in Excel or Google Sheets - Excellent organizational, communication, and project management skills - Ability to manage multiple priorities in a fast-paced, entrepreneurial environment - Self-starter with strong attention to detail and a passion for digital commerce