E-commerce Marketing Analyst

Job description

- **Role:** E-Commerce Specialist – Marketplace & Online Store Operations - **Location:** Remote (LATAM) - **Timezone:** 40 hours/week (Overlap with US Business Hours - EST) - **Compensation:** $1,100–$2,000 USD (depending on experience and AI proficiency) **About the Company** Our client is a fast-paced e-commerce venture led by an experienced entrepreneur currently launching a new "machine" from the ground up. Having previously found success on Amazon, the business is now pivoting its focus to dominate the **Walmart Marketplace**. This is a lean, execution-focused environment that values high accountability and the seamless integration of AI to drive growth and operational efficiency. **About the Role** We are looking for an e-commerce professional who will run our online stores as if they were their own business. You will own our accounts on **Amazon, Walmart Marketplace, Shopify**, and other emerging channels end-to-end: finding and selecting profitable products, launching and optimizing listings, managing inventory and PPC campaigns, and driving overall sales and profitability toward shared budget goals. This is not a task-execution role. Our founder will not manage your day-to-day. We need someone who sees what needs to be done, makes sound decisions, takes full ownership of results, and communicates clearly—without waiting to be told. **Key Responsibilities** **Product & Platform Management** - **Strategic Sourcing:** Continuously research and identify high-profitability, high-volume products to expand the store’s catalog. - **Walmart Marketplace Operations:** Manage the end-to-end store presence on Walmart, ensuring listings are optimized and performance metrics are tracked. - **Inventory Control:** Monitor stock levels and oversee general operations to ensure the "machine" runs smoothly and avoids stockouts. **Marketing & Content Creation** - **AI-Driven Content:** Utilize advanced AI tools to generate and post daily organic content designed to drive page growth, followers, and brand engagement. - **Paid Media Management:** Execute and manage Meta (Facebook/Instagram) ad campaigns to boost sales, overseeing an initial monthly budget of ~$1,000 and scaling alongside revenue. - **Growth Tracking:** Monitor ad performance and organic reach to optimize the marketing spend and content strategy. **Must-have Qualifications** - **Proactive Problem Solver & Outcome Owner** - **E-commerce Foundations:** 2+ years of e-commerce experience. While Amazon FBA experience is a plus, a deep understanding of digital marketplaces is essential. - **AI Savvy:** High proficiency in using AI tools for content creation (text, image, or video) and general operational efficiency. This is a non-negotiable part of the daily workflow. - **Marketing Literacy:** Practical knowledge of **Meta Ads Manager (FB/IG)** and the ability to manage small-to-medium scale advertising budgets. - **Execution Focus:** A proven track record of being a self-starter who values efficiency and delivers results in a lean team environment. - Direct experience managing marketplace PPC campaigns with a clear understanding of ACoS, TACoS, ROAS, and keyword strategy. - Strong mastery of e-commerce unit economics (landed cost, marketplace fees, margin, ROI). - Proficiency with research tools (Helium 10, Jungle Scout, Keepa, etc.) and advanced Excel / Google Sheets skills for forecasting and reporting. - **AI Proficiency:** Ability to leverage AI tools (e.g., ChatGPT, Claude) to accelerate product research, copywriting, listing creation, and operational workflows. - Excellent written English communication skills; professional tone for supplier and marketplace interactions. ## Who We Are Looking For: Attitude & Work Style - **Ownership Mindset:** Treats store revenue and profit as personal targets; takes responsibility for results, good or bad, without excuses. - **Independent Execution:** Plans their own week, sets priorities, and moves work forward without daily supervision or check-ins. - **Proactive Initiative:** Spots opportunities (new products, new channels, cost savings) and issues (stockouts, suppressed listings, rising ad costs) and acts on them immediately. - **Sound Judgment:** Knows which decisions to make independently and which to escalate; brings recommendations, not just problems. - **Data-Driven & Commercially Minded:** Base decisions on margins, conversion rates, and sell-through rather than opinion. - **Reliability & Integrity:** Meets deadlines, maintains operational transparency, and documents processes clearly. ### Preferred Qualifications - Category experience in **Beauty & Personal Care**, health, or supplements (including ungating and compliance documentation). - Experience launching brands on Amazon (Brand Registry, A+ Content, Brand Store, Vine). - Familiarity with TikTok Shop, eBay, or Meta/Social advertising. - Sourcing experience with overseas suppliers (Alibaba/China, LATAM) and managing freight/customs. - Basic visual design capabilities (Canva, Photoshop) or experience managing graphic designers. - Spanish language skills are a plus.