E-Commerce & Marketing Manager

Job description

THE OPPORTUNITY We are seeking a commercially minded E-commerce & Marketing Manager to lead the new company’s day-to-day digital business and integrated marketing execution. This role sits at the intersection of brand building and revenue growth: translating brand strategy into launch plans, customer journeys, site experiences and campaigns that move customers from discovery to purchase and repeat engagement. The ideal candidate has managed a consumer e-commerce business and also understands how brand, creative, social, lifecycle, influencer, and paid media work together. They are equal parts strategic operator and collaborative cross-functional leader—comfortable working with data, shaping a campaign brief, and driving a complex launch calendar to completion. WHAT YOU'LL OWN Ecommerce Platform & Customer Experience Platform ownership — Own Shopify site end to end — from merchandising, page optimization, and checkout experience Performance — Own core DTC performance: revenue, conversion rate, average order value, customer acquisition efficiency, and repeat purchase Trading calendar — Build and maintain the e-commerce calendar — launches, promotions, bundles, and evergreen growth moments Infrastructure — Stand up and maintain tracking, attribution, and lifecycle infrastructure (analytics, Klaviyo flows) for a brand building this from zero Optimization — Use site analytics and testing to identify conversion opportunities and translate them into prioritized action Launch readiness — Coordinate channel readiness — inventory, product information, pricing, assets, and timing — with the teams that own those inputs Integrated Marketing & Brand Activation Go-to-market — Translate new company’s brand strategy into go-to-market plans for launches, drops, and seasonal or cultural moments Campaign planning — Build channel plans, timelines, and success measures in partnership with the Brand Director and functional leads Channel integration — Connect paid media, organic social, influencer, email/SMS, and social commerce into one customer journey Insight — Surface consumer, category, and competitive insight that informs positioning and content Trend fluency — Track pop culture, beauty, and nail trends in real time and turn them into commercial ideas before they peak Commercial Performance & Reporting Performance monitoring — Monitor weekly and monthly performance; diagnose drivers and recommend action on traffic, conversion, mix, promotions, and retention Reporting — Maintain launch and channel scorecards; communicate learnings, risks, and recommendations to brand leadership Brand health — Balance short-term revenue needs against the long-term health and distinctiveness of the brand Cross-Functional Coordination Scope — Act as the day-to-day connector across Marketing, Creative, Social, Ecommerce, and Marketplace Execution — Drive timelines and decisions across these shared teams and external partners without duplicating specialist ownership of each function Direction — Give clear priorities and actionable feedback to channel owners, agencies, and creative partners Risk management — Anticipate launch dependencies and escalate risks early with proposed solutions Boundaries — Partner with Operations, Product Development, and Finance for the inputs the new brand needs from them (inventory, product timing, budget) — this role does not own or lead those functions WHAT YOU BRING Must-Have Hands-on Shopify expertise — you have built and launched a store, not just managed one that already existed Marketing experience spanning campaign strategy, demand generation, or lifecycle/CRM Experience planning and executing product launches or integrated, multi-channel campaigns Comfort operating solo, without a large team, in ambiguous, early-stage conditions Genuine fluency in beauty and pop culture — you already follow nail/beauty trends, drops, and cultural moments without being told to, and can translate them into commercial ideas Beauty, fashion, or consumer DTC background 5–7 years of combined experience across ecommerce operations and marketing, including at least one full-cycle DTC brand launch with direct ownership of revenue and site performance Nice-to-Have Liquid development familiarity Specifically nail or beauty category experience, where trend cycles turn over fastest Experience launching a brand from zero, not just growing an existing one Familiarity with attribution tools such as Triple Whale or GA4 Social commerce, TikTok Shop, or Amazon marketplace coordination experience Aprés Nail has innovated the nail market as the creator of Gel-X. Our mission is to improve nail industry standards and the lives of nail artists by providing innovative products that help both them and their services thrive. Our nails are seen everywhere, from the Met Gala to the Oscars to your local nail salon. The Gel-X revolution is real, and we're looking for our next great team member!