E-commerce Operations & Marketing Specialist - Marketing & Business Development Section, Marketing Department (GOLFB)

Job Description: Business Overview The golf business unit within Rakuten Group's Commerce & Marketing Company operates Japan's largest golf course reservation platform, "Rakuten GORA," while also developing multifaceted services that shape the future of the golf industry. With the mission to "Bring happiness to both golf players and supporters" and "Pioneer a new future for golf through innovation," we actively diversify our business beyond reservations, expanding in both B2C and B2B domains. Regardless of whether they joined as new graduates or mid-career professionals, our diverse team members work together to drive business growth and revitalize the entire golf industry. Department Overview The Marketing Department's [Cross-Use & EC Group] aims to create customer experiences that make people think "Rakuten" when they think of golf, and carries out the following activities. Operation of "Rakuten GORA Golf Shop": Through the "Rakuten GORA Golf Shop" on Rakuten Ichiba, we sell golf equipment and share information to enrich users' golf lifestyles. Promotion of collaboration within the Rakuten Group: We strengthen cross-use with Rakuten's diverse services to enhance user convenience and deliver new golf experiences. Implementation of offline marketing initiatives: Through offline marketing activities such as events and promotions in partnership with external companies, we reach a broader audience of golfers. Position: Why We Hire To further invigorate Rakuten's golf ecosystem, centered around the golf course reservation service "Rakuten GORA," we are now recruiting new members who can contribute immediately. Specifically, we are looking for individuals who can help strengthen the operation of "Rakuten GORA Golf Shop," promote cross-use initiatives within and outside the Rakuten Group, accelerate offline marketing activities, and contribute to the further growth of our golf business. ・The appeal of discretionary rights and organizational culture Due to the small organizational size, each member has significant discretion and can participate in decision-making with a sense of speed. ・Career Steps (Getting Skills and Career Paths) You can gain broad experience across the entire marketing spectrum, from upstream to downstream. ・EC management By operating a store within Rakuten Ichiba, you can acquire e-commerce management know-how through store operations. ・Differentiation from competitors (this business × attractiveness utilizing Rakuten group resources) Leveraging the golfer data from Rakuten GORA and Rakuten Ichiba, Japan's largest platforms, enables unique marketing activities. Position Details In this position, you will drive multifaceted initiatives to maximize the number of loyal cross-users of Rakuten GORA and Rakuten Ichiba by planning and executing collaborative measures with internal and external partners. Even those without marketing expertise can acquire the necessary skills through post-employment training. Additionally, you can learn e-commerce management by operating a store within Rakuten Ichiba. ・Management of "Rakuten GORA Shop" ・ Promotion of cross-use with Rakuten Group services ・ Advancement of offline marketing activities with external companies ・ Other project-based tasks as assigned ・ Planning, development, and execution leadership of cross-use campaigns in collaboration with Rakuten Ichiba ・ Planning and execution leadership of tie-up initiatives with partner companies Work Environment Entire division: Approximately 150 members Marketing department: Approximately 20 Age range: Primarily 20s to 30s Ratio: New graduates (20%) / Mid-career hires (80%) ・Automobile manufacturer sales ・Staffing agency ・Securities company ・Promoted to leader within 5 years of joining and currently active as a manager candidate Mandatory Qualifications: ・Someone who can grasp customer/consumer psychology and emotions, and create business opportunities from latent needs ・Someone who can commit to results and realize impactful projects ・Someone with the vision to imagine and evolve the future of society, companies, and organizations, demonstrating leadership ・Experience in brand marketing at a corporation or marketing operations at an advertising agency ・Management communication skills Desired Qualifications: ・Work experience in the IT industry ・Golf lovers and golfers are especially welcome ・Work experience in the e-commerce industry ・Experience in the web marketing industry ・Work experience at a platform operator ・Problem-solving ability ・Project management skills ・Organizational management experience Other Information: Additional information on Location Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo Additional information on English Qualification TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country. Proof of qualifications will be required by the time of the job offer. If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required. Rakuten Group, Inc. Homepage Link ・ Benefits: ・ Recruitment Information: * Employment type is detailed ・Rakuten Culture: #business #consultingsales #DigitalMarketing #commerce #RakutenGORA