Early-Career Social Media and Email Marketing Specialist

Job description

### About the Role Join the marketing team at a fintech wealth planning company, where you will own social media and email marketing efforts. You will use creative execution and performance data to grow an engaged community and improve campaign results. ### What You'll Do - Manage Instagram, Facebook, LinkedIn, YouTube, and TikTok content, keeping posts aligned with the brand and content calendar. - Coordinate with external creative agencies and content partners to deliver timely, on-brand work. - Build and maintain a content calendar that supports campaigns and announcements. - Engage with the audience by responding to comments and messages and starting conversations. - Identify relevant social trends and adapt them into brand-appropriate content opportunities. - Plan and execute email marketing campaigns in HubSpot or a similar platform. - Write and design newsletters, and run tests of subject lines, send times, formats, and audience segments. - Track campaign performance, report on results, and use data to refine social and email strategies. ### What We're Looking For - One to two years of experience in social media, email marketing, or digital marketing, with demonstrated audience growth or campaign improvements. - Hands-on experience managing at least one major social platform, including publishing, community engagement, and performance tracking. - Strong writing skills and the ability to maintain a consistent brand voice across social posts, emails, and newsletters. - Experience using HubSpot, Mailchimp, Klaviyo, or a similar email marketing platform, including running and analyzing A/B tests. - Comfort interpreting engagement, open, click-through, and conversion metrics and turning findings into practical next steps. - Experience coordinating agencies, content creators, or freelancers is valuable, as is familiarity with paid social. - Fintech, personal finance, or consumer brand marketing experience is a plus. ### Compensation & Benefits Base salary is $80,000 to $100,000 annually. Visa sponsorship is not available. ### Location On-site in New York, New York, United States.