Earn Product Operations & User Growth
binance
Asia
Posted Aug 10, 2026
- Full-time
- Remote
- Operations, Strategy & Project Management
Job description
### Responsibilities - Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products. - Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach. - Work closely with cross-functional teams, including Product, Marketing, Customer Service, and KOL/Affiliate teams, to ensure smooth product operations and effective campaign execution. - Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues by coordinating with internal and external stakeholders. - Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets. - Track, analyze, and evaluate the effectiveness of marketing campaigns and growth initiatives through data analysis, user insights, and feedback. - Support the team in managing VIP and institutional clients, and help onboard more clients to Earn products. - Develop a strong understanding of Simple Earn mechanisms, especially in the Flexible Simple Earn and Loan products. - Stay up to date with market trends, competitor activities, and emerging opportunities in Earn, DeFi products. ### Requirements - Bachelor’s degree or above in Business, Finance, Marketing, Economics, or a related field. - Relevant experience in operations, growth, product marketing, partnerships, or business development, preferably in crypto, fintech, Tradfi, or internet platforms. - Strong understanding of crypto Earn products, TradFi products, DeFi ecosystems, and Lending/Borrowing mechanisms. - Proven ability to work effectively with cross-functional teams and external partners. - Strong analytical skills, with the ability to use data and user feedback to drive decisions and optimize performance. - Strong sense of responsibility, KPI and result oriented. - Excellent communication and stakeholder management skills, both internally and with external token project partners. - Experience working with VIP or institutional clients is a plus. - Self-motivated, detail-oriented, and able to thrive in a fast-paced and high-pressure environment.