Ecommerce Growth Manager (Shopify, Meta Ads, Google Ads, CRO & Klaviyo) – Remote | AEST HoursPosition Type: Full-Time, Remote Working Hours: AEST Business HoursAbout the RoleAt Pavago, one of our clients is hiring an Ecommerce Growth Manager to own and optimize the complete digital growth engine for a fast-growing ecommerce brand.This is not a creative production role. A dedicated creative team handles ad design, imagery, email creative, and copywriting. Your responsibility is to take those assets and make them perform.You’ll own growth across:Meta AdsGoogle AdsShopifyConversion Rate Optimization (CRO)Klaviyo & retentionTechnical SEOAnalytics & reportingWe’re looking for a growth operator who understands that ecommerce performance doesn’t stop at generating traffic. You’ll connect acquisition → conversion → retention and continuously identify opportunities to increase revenue, ROAS, conversion rate, AOV, and customer lifetime value.You’ll work directly with the Directors and have significant ownership over digital growth strategy and execution.What You’ll OwnPaid Media Management – Meta & Google AdsOwn paid acquisition across Meta Ads and Google Ads end-to-end.Build and optimize campaign structures, budgets, bidding strategies, and testing frameworksManage Meta campaigns across:ProspectingRetargetingCatalog salesCustom audiencesLookalike audiencesManage Google campaigns across:SearchShoppingPerformance MaxUpload and manage creative assets supplied by the internal creative teamDevelop audience segmentation, exclusions, and retargeting strategiesMonitor campaign performance and proactively improve ROAS and CPAManage budget allocation and scaling decisions across channelsIdentify underperforming campaigns and troubleshoot performance issuesImplement, audit, and troubleshoot:Meta PixelConversion APIsConversion trackingEvent trackingShopify & Conversion Rate Optimization (CRO)Own ongoing optimization of the Shopify storefront and customer journey.Improve:Landing pagesProduct pagesCollection pagesNavigationCheckout flowsMobile experiencesAnalyze funnel performance to identify conversion bottlenecksUse customer behavior and analytics data to uncover friction pointsImplement straightforward theme-level Shopify improvementsWork with developers on more advanced Shopify functionality and enhancementsDevelop and execute CRO initiativesImprove:Conversion rateAverage Order Value (AOV)Customer experiencePresent data-backed growth recommendations to leadership before implementationRetention Marketing & KlaviyoOwn the performance and optimization of ecommerce retention programs.Manage customer segmentation and lifecycle marketing in KlaviyoBuild, configure, and optimize automated flows including:Welcome seriesAbandoned cartBrowse abandonmentPost-purchaseWin-backUpload and configure email creative provided by the creative teamImprove:DeliverabilityEngagementClick-through ratesEmail-attributed revenueIdentify opportunities to increase repeat purchases and customer retentionUse customer behavior and purchase data to improve segmentation and lifecycle strategyTechnical SEO & Organic PerformanceConduct technical SEO auditsIdentify and resolve:Indexing issuesCrawl issuesSite health problemsManage and optimize:Schema markupStructured dataMetadataSite architectureInternal linkingContent structureMonitor organic performance through Google Search Console, GA4, and analytics platformsIdentify opportunities to improve organic visibility and search trafficCollaborate with development and content resources where necessaryAnalytics, Attribution & ReportingMonitor performance across the entire ecommerce funnel.Analyze:Customer acquisitionConversionRetentionPaid mediaEmailOrganic searchTrack core ecommerce metrics including:ROASMERCPACACAOVLTVConversion RateRetention RateUse GA4, Shopify Analytics, and behavioral analytics tools to identify growth opportunitiesTroubleshoot tracking and attribution issuesDeliver comprehensive monthly performance reportsTranslate data into clear recommendations and execution plansIdentify growth opportunities based on evidence rather than assumptionsWhat Makes You a Strong FitYou:Understand the entire ecommerce funnel, not just individual marketing channelsThink like a growth operator rather than a channel specialistCan connect acquisition, conversion, retention, and customer lifetime valueAre highly analytical and enjoy solving performance problems through dataCan identify and execute opportunities without constant directionAre equally comfortable working inside Meta Ads, Google Ads, Shopify, Klaviyo, and analytics platformsUnderstand how website experience affects paid media profitabilityFocus on measurable business outcomes rather than marketing activityCan clearly communicate growth opportunities and recommendations to leadershipRequired Experience & SkillsMust-Have3+ years of hands-on ecommerce or DTC growth experienceStrong experience managing Meta Ads for ecommerce, including:Catalog salesProspectingRetargetingAudience buildingPerformance optimizationStrong experience managing Google Ads, including:SearchShoppingPerformance MaxConversion trackingProven experience owning the complete ecommerce funnel from acquisition through conversion and retentionStrong hands-on Shopify experienceDeep understanding of ecommerce customer journeys and conversion funnelsDemonstrated success improving conversion rates through CROStrong understanding of:ROASMERCPACACAOVLTVConversion RateCustomer RetentionHands-on Klaviyo experience, including:SegmentationAutomation flowsLifecycle marketingAbandoned cart programsRetention campaignsStrong technical SEO knowledgeUnderstanding of indexing, schema markup, site architecture, and organic search optimizationExperience using GA4 and ecommerce analytics platformsComfortable making theme-level Shopify changesExperience collaborating with developers on advanced implementationsExcellent written and verbal English communicationAbility to work independently and make strategic recommendations based on performance dataNice to HaveShopify Liquid experienceHTML, CSS, or JavaScript knowledgeGoogle Tag Manager experienceStrong ecommerce UX and web design sensibilityExperience with:HotjarMicrosoft ClaritySimilar behavioral analytics platformsExperience with A/B testing and experimentationUnderstanding of AI search optimization and LLM-driven discoveryExperience with DTC ecommerce brandsBackground in:LifestyleSportsFashionConsumer productsWhat a Typical Day Looks LikeYou may spend your day:Reviewing Meta and Google Ads performanceOptimizing campaign structures, budgets, and audiencesAnalyzing Shopify conversion dataIdentifying website and checkout frictionImplementing Shopify improvementsReviewing CRO opportunitiesRefining Klaviyo flows and segmentationTroubleshooting pixels, events, and attributionMonitoring technical SEO and organic performanceCollaborating with developers on website improvementsReviewing customer acquisition and retention dataPresenting growth recommendations to leadershipIn short: You take ownership of the digital growth engine and continuously improve how customers are acquired, converted, and retained.Key Metrics for SuccessEcommerce revenue growthImprovement in ROASReduction in CPA and CACWebsite conversion rate growthIncrease in Average Order Value (AOV)Customer retention and repeat purchase growthCustomer Lifetime Value (LTV)Email marketing and Klaviyo performanceEmail-attributed revenueOrganic search visibility and trafficAccurate tracking and attributionQuality and accuracy of monthly performance reportingWhy This Role Stands OutFull ownership across the ecommerce growth funnelFocus on performance and optimization — not creative productionDirect collaboration with company DirectorsSignificant autonomy over growth initiativesHands-on ownership across Meta, Google, Shopify, Klaviyo, CRO, and SEOOpportunity to influence revenue across acquisition, conversion, and retentionData-driven environment with measurable impactFully remote roleGrowth opportunities into:Senior Ecommerce Growth ManagerHead of EcommerceHead of GrowthDirector of EcommerceInterview ProcessInitial Phone ScreeningSpark Hire Intro VideoRecruiter InterviewClient InterviewFinal Decision & OfferApply NowIf you have strong hands-on experience across Meta Ads, Google Ads, Shopify, CRO, Klaviyo, technical SEO, and ecommerce analytics — and know how to connect these channels into one cohesive growth engine — we’d love to hear from you.This role is built for someone who thinks beyond individual channels and knows how to improve the complete ecommerce equation:Acquisition → Conversion → AOV → Retention → LTV → Revenue#EcommerceGrowth #EcommerceManager #Shopify #MetaAds #GoogleAds #CRO #Klaviyo #PerformanceMarketing #DTC #EcommerceMarketing #GrowthMarketing #TechnicalSEO #RemoteJobs #LI-AG1
Ecommerce Growth Manager (Shopify, Meta Ads, Google Ads, CRO & Klaviyo) – Remote | AEST Hours
Position Type: Full-Time, Remote
Working Hours: AEST Business Hours
About the Role
At Pavago, one of our clients is hiring an Ecommerce Growth Manager to own and optimize the complete digital growth engine for a fast-growing ecommerce brand.
This is not a creative production role. A dedicated creative team handles ad design, imagery, email creative, and copywriting. Your responsibility is to take those assets and make them perform.
You’ll own growth across:
- Meta Ads
- Google Ads
- Shopify
- Conversion Rate Optimization (CRO)
- Klaviyo & retention
- Technical SEO
- Analytics & reporting
We’re looking for a growth operator who understands that ecommerce performance doesn’t stop at generating traffic. You’ll connect acquisition → conversion → retention and continuously identify opportunities to increase revenue, ROAS, conversion rate, AOV, and customer lifetime value.
You’ll work directly with the Directors and have significant ownership over digital growth strategy and execution.
What You’ll Own
Paid Media Management – Meta & Google Ads
Own paid acquisition across Meta Ads and Google Ads end-to-end.
- Build and optimize campaign structures, budgets, bidding strategies, and testing frameworks
- Manage Meta campaigns across:
- Prospecting
- Retargeting
- Catalog sales
- Custom audiences
- Lookalike audiences
- Manage Google campaigns across:
- Search
- Shopping
- Performance Max
- Upload and manage creative assets supplied by the internal creative team
- Develop audience segmentation, exclusions, and retargeting strategies
- Monitor campaign performance and proactively improve ROAS and CPA
- Manage budget allocation and scaling decisions across channels
- Identify underperforming campaigns and troubleshoot performance issues
- Implement, audit, and troubleshoot:
- Meta Pixel
- Conversion APIs
- Conversion tracking
- Event tracking
Shopify & Conversion Rate Optimization (CRO)
Own ongoing optimization of the Shopify storefront and customer journey.
- Improve:
- Landing pages
- Product pages
- Collection pages
- Navigation
- Checkout flows
- Mobile experiences
- Analyze funnel performance to identify conversion bottlenecks
- Use customer behavior and analytics data to uncover friction points
- Implement straightforward theme-level Shopify improvements
- Work with developers on more advanced Shopify functionality and enhancements
- Develop and execute CRO initiatives
- Improve:
- Conversion rate
- Average Order Value (AOV)
- Customer experience
- Present data-backed growth recommendations to leadership before implementation
Retention Marketing & Klaviyo
Own the performance and optimization of ecommerce retention programs.
- Manage customer segmentation and lifecycle marketing in Klaviyo
- Build, configure, and optimize automated flows including:
- Welcome series
- Abandoned cart
- Browse abandonment
- Post-purchase
- Win-back
- Upload and configure email creative provided by the creative team
- Improve:
- Deliverability
- Engagement
- Click-through rates
- Email-attributed revenue
- Identify opportunities to increase repeat purchases and customer retention
- Use customer behavior and purchase data to improve segmentation and lifecycle strategy
Technical SEO & Organic Performance
- Conduct technical SEO audits
- Identify and resolve:
- Indexing issues
- Crawl issues
- Site health problems
- Manage and optimize:
- Schema markup
- Structured data
- Metadata
- Site architecture
- Internal linking
- Content structure
- Monitor organic performance through Google Search Console, GA4, and analytics platforms
- Identify opportunities to improve organic visibility and search traffic
- Collaborate with development and content resources where necessary
Analytics, Attribution & Reporting
Monitor performance across the entire ecommerce funnel.
- Analyze:
- Customer acquisition
- Conversion
- Retention
- Paid media
- Email
- Organic search
- Track core ecommerce metrics including:
- ROAS
- MER
- CPA
- CAC
- AOV
- LTV
- Conversion Rate
- Retention Rate
- Use GA4, Shopify Analytics, and behavioral analytics tools to identify growth opportunities
- Troubleshoot tracking and attribution issues
- Deliver comprehensive monthly performance reports
- Translate data into clear recommendations and execution plans
- Identify growth opportunities based on evidence rather than assumptions
What Makes You a Strong Fit
You:
- Understand the entire ecommerce funnel, not just individual marketing channels
- Think like a growth operator rather than a channel specialist
- Can connect acquisition, conversion, retention, and customer lifetime value
- Are highly analytical and enjoy solving performance problems through data
- Can identify and execute opportunities without constant direction
- Are equally comfortable working inside Meta Ads, Google Ads, Shopify, Klaviyo, and analytics platforms
- Understand how website experience affects paid media profitability
- Focus on measurable business outcomes rather than marketing activity
- Can clearly communicate growth opportunities and recommendations to leadership
Required Experience & Skills
Must-Have
- 3+ years of hands-on ecommerce or DTC growth experience
- Strong experience managing Meta Ads for ecommerce, including:
- Catalog sales
- Prospecting
- Retargeting
- Audience building
- Performance optimization
- Strong experience managing Google Ads, including:
- Search
- Shopping
- Performance Max
- Conversion tracking
- Proven experience owning the complete ecommerce funnel from acquisition through conversion and retention
- Strong hands-on Shopify experience
- Deep understanding of ecommerce customer journeys and conversion funnels
- Demonstrated success improving conversion rates through CRO
- Strong understanding of:
- ROAS
- MER
- CPA
- CAC
- AOV
- LTV
- Conversion Rate
- Customer Retention
- Hands-on Klaviyo experience, including:
- Segmentation
- Automation flows
- Lifecycle marketing
- Abandoned cart programs
- Retention campaigns
- Strong technical SEO knowledge
- Understanding of indexing, schema markup, site architecture, and organic search optimization
- Experience using GA4 and ecommerce analytics platforms
- Comfortable making theme-level Shopify changes
- Experience collaborating with developers on advanced implementations
- Excellent written and verbal English communication
- Ability to work independently and make strategic recommendations based on performance data
Nice to Have
- Shopify Liquid experience
- HTML, CSS, or JavaScript knowledge
- Google Tag Manager experience
- Strong ecommerce UX and web design sensibility
- Experience with:
- Hotjar
- Microsoft Clarity
- Similar behavioral analytics platforms
- Experience with A/B testing and experimentation
- Understanding of AI search optimization and LLM-driven discovery
- Experience with DTC ecommerce brands
- Background in:
- Lifestyle
- Sports
- Fashion
- Consumer products
What a Typical Day Looks Like
You may spend your day:
- Reviewing Meta and Google Ads performance
- Optimizing campaign structures, budgets, and audiences
- Analyzing Shopify conversion data
- Identifying website and checkout friction
- Implementing Shopify improvements
- Reviewing CRO opportunities
- Refining Klaviyo flows and segmentation
- Troubleshooting pixels, events, and attribution
- Monitoring technical SEO and organic performance
- Collaborating with developers on website improvements
- Reviewing customer acquisition and retention data
- Presenting growth recommendations to leadership
In short: You take ownership of the digital growth engine and continuously improve how customers are acquired, converted, and retained.
Key Metrics for Success
- Ecommerce revenue growth
- Improvement in ROAS
- Reduction in CPA and CAC
- Website conversion rate growth
- Increase in Average Order Value (AOV)
- Customer retention and repeat purchase growth
- Customer Lifetime Value (LTV)
- Email marketing and Klaviyo performance
- Email-attributed revenue
- Organic search visibility and traffic
- Accurate tracking and attribution
- Quality and accuracy of monthly performance reporting
Why This Role Stands Out
- Full ownership across the ecommerce growth funnel
- Focus on performance and optimization — not creative production
- Direct collaboration with company Directors
- Significant autonomy over growth initiatives
- Hands-on ownership across Meta, Google, Shopify, Klaviyo, CRO, and SEO
- Opportunity to influence revenue across acquisition, conversion, and retention
- Data-driven environment with measurable impact
- Fully remote role
- Growth opportunities into:
- Senior Ecommerce Growth Manager
- Head of Ecommerce
- Head of Growth
- Director of Ecommerce
Interview Process
- Initial Phone Screening
- Spark Hire Intro Video
- Recruiter Interview
- Client Interview
- Final Decision & Offer
Apply Now
If you have strong hands-on experience across Meta Ads, Google Ads, Shopify, CRO, Klaviyo, technical SEO, and ecommerce analytics — and know how to connect these channels into one cohesive growth engine — we’d love to hear from you.
This role is built for someone who thinks beyond individual channels and knows how to improve the complete ecommerce equation:
Acquisition → Conversion → AOV → Retention → LTV → Revenue
#EcommerceGrowth #EcommerceManager #Shopify #MetaAds #GoogleAds #CRO #Klaviyo #PerformanceMarketing #DTC #EcommerceMarketing #GrowthMarketing #TechnicalSEO #RemoteJobs #LI-AG1
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
