Ecommerce Manager (Shopify, CRO, Meta & Google Ads) – Remote | AEST HoursPosition Type: Full-Time, Remote Working Hours: AEST Business HoursAbout the RoleAt Pavago, one of our clients is hiring an Ecommerce Manager to own and grow the entire ecommerce engine for a fast-growing brand.This is not simply a paid media role.You’ll take ownership across the complete ecommerce customer journey:Shopify store performanceConversion Rate Optimization (CRO)Meta Ads & Google AdsCustomer acquisitionRetention & KlaviyoCreative performanceTechnical SEOMerchandisingAnalytics & customer insightsSuccess will be measured by overall ecommerce growth — including revenue, conversion rate, AOV, LTV, retention, ROAS, and profitability — rather than advertising metrics alone.You’ll work directly with company leadership and collaborate with creative and development resources to identify opportunities, execute improvements, and continuously optimize the customer journey.What You’ll OwnEcommerce Growth & Store PerformanceOwn overall ecommerce performance and the end-to-end customer journeyIdentify growth opportunities across:AcquisitionConversionRetentionMerchandisingCustomer experienceAnalyze customer behavior and performance data to identify bottlenecksDevelop initiatives to improve:RevenueConversion rateAverage Order Value (AOV)Customer Lifetime Value (LTV)Repeat purchase rateTranslate data into clear growth initiatives and recommendations for leadershipShopify Store Optimization & CROOwn ongoing optimization of the Shopify storefrontImprove:Product pagesCollection pagesLanding pagesNavigationMerchandisingCheckout flowsIdentify and eliminate friction across desktop and mobile experiencesImplement theme-level Shopify improvements where appropriatePartner with developers on more advanced functionality and website enhancementsBuild and execute structured CRO initiativesTest and optimize:OffersBundlesUpsellsCross-sellsProduct presentationPurchase flowsUse behavioral data to continuously improve user experience and conversionMeta Ads & Google AdsOwn and optimize paid acquisition across:Meta AdsGoogle SearchGoogle ShoppingPerformance MaxResponsibilities include:Developing campaign structures and audience strategiesBuilding prospecting and retargeting campaignsCreating custom and lookalike audiencesManaging campaign budgets and channel allocationUploading and managing creative assets from the creative teamTesting campaigns and scaling successful approachesImproving ROAS while reducing CPA and CACMaintaining accurate:PixelsConversion APIsEvent trackingAttributionCreative Strategy & PerformanceYou won’t be expected to personally produce every creative asset, but you will actively influence what gets created.Analyze creative performance across paid advertising and onsite experiencesIdentify winning:HooksMessaging anglesOffersCustomer motivationsCreative conceptsDevelop structured creative testing hypothesesProvide data-backed recommendations to:DesignersCopywritersContent creatorsHelp the creative team understand what is working, why it is working, and what should be tested nextRetention Marketing & KlaviyoOwn performance analysis and optimization of retention marketingManage Klaviyo:SegmentationLifecycle campaignsAutomated flowsRetention initiativesOptimize:Welcome flowsAbandoned cartBrowse abandonmentPost-purchaseWin-back campaignsIdentify opportunities to increase:Repeat purchasesCustomer retentionLTVEmail-attributed revenueImprove email engagement and deliverabilityTechnical SEO & Organic GrowthConduct technical SEO audits and implement improvementsManage and optimize:IndexingCrawlabilitySchema markupStructured dataMetadataInternal linkingSite architectureMonitor website health and organic search performanceIdentify opportunities to increase organic traffic and search visibilityCollaborate with content and development resources where neededAnalytics & Customer InsightsUse tools such as:GA4Shopify AnalyticsHotjarMicrosoft ClarityLucky Orange or similar behavioral analytics toolsYou’ll:Analyze acquisition, conversion, retention, and customer behaviorIdentify funnel drop-offs and conversion frictionMonitor customer acquisition and lifetime value metricsEvaluate channel and campaign profitabilityDeliver monthly performance reportingTurn data into actionable growth recommendations and execution plansWhat Makes You a Strong FitYou:Understand ecommerce as an interconnected growth system rather than separate marketing channelsThink beyond traffic acquisition and advertisingUnderstand the full journey from ad → store → purchase → repeat customerAre highly analytical and comfortable making decisions from dataCan identify and solve conversion and retention problemsMove comfortably between strategy and hands-on executionUnderstand how creative performance affects acquisition and conversionCan collaborate effectively with designers, developers, copywriters, and leadershipFocus on revenue and measurable business outcomesRequired Experience & SkillsMust-Have3+ years of experience driving growth for ecommerce or DTC brandsStrong hands-on experience managing Meta Ads for ecommerceStrong hands-on experience with Google Ads, including:SearchShoppingPerformance MaxProven experience owning the full ecommerce funnel from acquisition through conversion and retentionStrong hands-on Shopify experienceExperience improving:Storefront performanceMerchandisingProduct pagesCollection pagesLanding pagesCheckout experiencesDemonstrated success with Conversion Rate Optimization (CRO)Experience optimizing:OffersBundlesUpsellsCross-sellsPurchase flowsExperience with behavioral analytics platforms such as:HotjarMicrosoft ClarityLucky OrangeExperience developing creative testing strategiesStrong understanding of ecommerce metrics:ROASMERCPACACAOVLTVConversion RateRetention RateHands-on Klaviyo experienceStrong understanding of lifecycle marketing, segmentation, automated flows, and retentionStrong technical SEO knowledgeExperience using GA4 and ecommerce analytics toolsExcellent written and verbal EnglishAbility to work independently and make data-driven recommendationsNice to HaveShopify Liquid experienceHTML, CSS, or JavaScript knowledgeGoogle Tag Manager experienceStrong ecommerce UX knowledgeExperience with A/B testing and experimentation platformsExperience with DTC consumer brandsUnderstanding of AI search optimization and LLM-driven product discoveryWhat a Typical Day Looks LikeYou may spend your day:Reviewing revenue and ecommerce performanceAnalyzing Shopify and customer behavior dataIdentifying conversion bottlenecksOptimizing product and landing pagesReviewing Meta and Google Ads performanceAdjusting acquisition budgets and campaignsEvaluating creative performance and developing new testing hypothesesImproving Klaviyo flows and customer segmentationReviewing retention and repeat purchase performanceImplementing CRO and merchandising improvementsMonitoring technical SEOCollaborating with designers and developersPresenting growth opportunities to leadershipIn short: You own the ecommerce growth engine across acquisition → conversion → retention → customer lifetime value.Key Metrics for SuccessEcommerce revenue growthWebsite conversion rateAverage Order Value (AOV)Customer Lifetime Value (LTV)Customer retention and repeat purchase rateROAS and MERCPA and CACEmail-attributed revenueOrganic traffic and search visibilityCRO experiment performanceMerchandising performanceQuality and accuracy of reportingSuccessful execution of growth initiativesWhy This Role Stands OutFull ownership of the ecommerce growth engineImpact beyond paid advertising aloneHands-on ownership across Shopify, CRO, acquisition, retention, and analyticsDirect collaboration with company leadershipOpportunity to influence creative strategy using real performance dataAbility to shape the customer journey from first click through repeat purchaseHigh autonomy and measurable business impactFully remote environmentGrowth opportunities into:Senior Ecommerce ManagerHead of EcommerceEcommerce Growth LeadDirector of EcommerceInterview ProcessInitial Phone ScreeningSpark Hire Intro VideoRecruiter InterviewClient InterviewFinal Decision & OfferApply NowIf you have strong Shopify, CRO, Meta Ads, Google Ads, Klaviyo, retention, and ecommerce analytics experience and know how to improve the entire customer journey — not just paid acquisition — we’d love to hear from you.This is a high-ownership opportunity to drive growth across:Acquisition → Conversion → AOV → Retention → LTV → Revenue#EcommerceManager #Shopify #Ecommerce #DTC #CRO #MetaAds #GoogleAds #Klaviyo #PerformanceMarketing #EcommerceGrowth #DigitalMarketing #RemoteJobs #LI-AG1
Ecommerce Manager (Shopify, CRO, Meta & Google Ads) – Remote | AEST Hours
Position Type: Full-Time, Remote
Working Hours: AEST Business Hours
About the Role
At Pavago, one of our clients is hiring an Ecommerce Manager to own and grow the entire ecommerce engine for a fast-growing brand.
This is not simply a paid media role.
You’ll take ownership across the complete ecommerce customer journey:
- Shopify store performance
- Conversion Rate Optimization (CRO)
- Meta Ads & Google Ads
- Customer acquisition
- Retention & Klaviyo
- Creative performance
- Technical SEO
- Merchandising
- Analytics & customer insights
Success will be measured by overall ecommerce growth — including revenue, conversion rate, AOV, LTV, retention, ROAS, and profitability — rather than advertising metrics alone.
You’ll work directly with company leadership and collaborate with creative and development resources to identify opportunities, execute improvements, and continuously optimize the customer journey.
What You’ll Own
Ecommerce Growth & Store Performance
- Own overall ecommerce performance and the end-to-end customer journey
- Identify growth opportunities across:
- Acquisition
- Conversion
- Retention
- Merchandising
- Customer experience
- Analyze customer behavior and performance data to identify bottlenecks
- Develop initiatives to improve:
- Revenue
- Conversion rate
- Average Order Value (AOV)
- Customer Lifetime Value (LTV)
- Repeat purchase rate
- Translate data into clear growth initiatives and recommendations for leadership
Shopify Store Optimization & CRO
- Own ongoing optimization of the Shopify storefront
- Improve:
- Product pages
- Collection pages
- Landing pages
- Navigation
- Merchandising
- Checkout flows
- Identify and eliminate friction across desktop and mobile experiences
- Implement theme-level Shopify improvements where appropriate
- Partner with developers on more advanced functionality and website enhancements
- Build and execute structured CRO initiatives
- Test and optimize:
- Offers
- Bundles
- Upsells
- Cross-sells
- Product presentation
- Purchase flows
- Use behavioral data to continuously improve user experience and conversion
Meta Ads & Google Ads
Own and optimize paid acquisition across:
- Meta Ads
- Google Search
- Google Shopping
- Performance Max
Responsibilities include:
- Developing campaign structures and audience strategies
- Building prospecting and retargeting campaigns
- Creating custom and lookalike audiences
- Managing campaign budgets and channel allocation
- Uploading and managing creative assets from the creative team
- Testing campaigns and scaling successful approaches
- Improving ROAS while reducing CPA and CAC
- Maintaining accurate:
- Pixels
- Conversion APIs
- Event tracking
- Attribution
Creative Strategy & Performance
You won’t be expected to personally produce every creative asset, but you will actively influence what gets created.
- Analyze creative performance across paid advertising and onsite experiences
- Identify winning:
- Hooks
- Messaging angles
- Offers
- Customer motivations
- Creative concepts
- Develop structured creative testing hypotheses
- Provide data-backed recommendations to:
- Designers
- Copywriters
- Content creators
- Help the creative team understand what is working, why it is working, and what should be tested next
Retention Marketing & Klaviyo
- Own performance analysis and optimization of retention marketing
- Manage Klaviyo:
- Segmentation
- Lifecycle campaigns
- Automated flows
- Retention initiatives
- Optimize:
- Welcome flows
- Abandoned cart
- Browse abandonment
- Post-purchase
- Win-back campaigns
- Identify opportunities to increase:
- Repeat purchases
- Customer retention
- LTV
- Email-attributed revenue
- Improve email engagement and deliverability
Technical SEO & Organic Growth
- Conduct technical SEO audits and implement improvements
- Manage and optimize:
- Indexing
- Crawlability
- Schema markup
- Structured data
- Metadata
- Internal linking
- Site architecture
- Monitor website health and organic search performance
- Identify opportunities to increase organic traffic and search visibility
- Collaborate with content and development resources where needed
Analytics & Customer Insights
Use tools such as:
- GA4
- Shopify Analytics
- Hotjar
- Microsoft Clarity
- Lucky Orange or similar behavioral analytics tools
You’ll:
- Analyze acquisition, conversion, retention, and customer behavior
- Identify funnel drop-offs and conversion friction
- Monitor customer acquisition and lifetime value metrics
- Evaluate channel and campaign profitability
- Deliver monthly performance reporting
- Turn data into actionable growth recommendations and execution plans
What Makes You a Strong Fit
You:
- Understand ecommerce as an interconnected growth system rather than separate marketing channels
- Think beyond traffic acquisition and advertising
- Understand the full journey from ad → store → purchase → repeat customer
- Are highly analytical and comfortable making decisions from data
- Can identify and solve conversion and retention problems
- Move comfortably between strategy and hands-on execution
- Understand how creative performance affects acquisition and conversion
- Can collaborate effectively with designers, developers, copywriters, and leadership
- Focus on revenue and measurable business outcomes
Required Experience & Skills
Must-Have
- 3+ years of experience driving growth for ecommerce or DTC brands
- Strong hands-on experience managing Meta Ads for ecommerce
- Strong hands-on experience with Google Ads, including:
- Search
- Shopping
- Performance Max
- Proven experience owning the full ecommerce funnel from acquisition through conversion and retention
- Strong hands-on Shopify experience
- Experience improving:
- Storefront performance
- Merchandising
- Product pages
- Collection pages
- Landing pages
- Checkout experiences
- Demonstrated success with Conversion Rate Optimization (CRO)
- Experience optimizing:
- Offers
- Bundles
- Upsells
- Cross-sells
- Purchase flows
- Experience with behavioral analytics platforms such as:
- Hotjar
- Microsoft Clarity
- Lucky Orange
- Experience developing creative testing strategies
- Strong understanding of ecommerce metrics:
- ROAS
- MER
- CPA
- CAC
- AOV
- LTV
- Conversion Rate
- Retention Rate
- Hands-on Klaviyo experience
- Strong understanding of lifecycle marketing, segmentation, automated flows, and retention
- Strong technical SEO knowledge
- Experience using GA4 and ecommerce analytics tools
- Excellent written and verbal English
- Ability to work independently and make data-driven recommendations
Nice to Have
- Shopify Liquid experience
- HTML, CSS, or JavaScript knowledge
- Google Tag Manager experience
- Strong ecommerce UX knowledge
- Experience with A/B testing and experimentation platforms
- Experience with DTC consumer brands
- Understanding of AI search optimization and LLM-driven product discovery
What a Typical Day Looks Like
You may spend your day:
- Reviewing revenue and ecommerce performance
- Analyzing Shopify and customer behavior data
- Identifying conversion bottlenecks
- Optimizing product and landing pages
- Reviewing Meta and Google Ads performance
- Adjusting acquisition budgets and campaigns
- Evaluating creative performance and developing new testing hypotheses
- Improving Klaviyo flows and customer segmentation
- Reviewing retention and repeat purchase performance
- Implementing CRO and merchandising improvements
- Monitoring technical SEO
- Collaborating with designers and developers
- Presenting growth opportunities to leadership
In short: You own the ecommerce growth engine across acquisition → conversion → retention → customer lifetime value.
Key Metrics for Success
- Ecommerce revenue growth
- Website conversion rate
- Average Order Value (AOV)
- Customer Lifetime Value (LTV)
- Customer retention and repeat purchase rate
- ROAS and MER
- CPA and CAC
- Email-attributed revenue
- Organic traffic and search visibility
- CRO experiment performance
- Merchandising performance
- Quality and accuracy of reporting
- Successful execution of growth initiatives
Why This Role Stands Out
- Full ownership of the ecommerce growth engine
- Impact beyond paid advertising alone
- Hands-on ownership across Shopify, CRO, acquisition, retention, and analytics
- Direct collaboration with company leadership
- Opportunity to influence creative strategy using real performance data
- Ability to shape the customer journey from first click through repeat purchase
- High autonomy and measurable business impact
- Fully remote environment
- Growth opportunities into:
- Senior Ecommerce Manager
- Head of Ecommerce
- Ecommerce Growth Lead
- Director of Ecommerce
Interview Process
- Initial Phone Screening
- Spark Hire Intro Video
- Recruiter Interview
- Client Interview
- Final Decision & Offer
Apply Now
If you have strong Shopify, CRO, Meta Ads, Google Ads, Klaviyo, retention, and ecommerce analytics experience and know how to improve the entire customer journey — not just paid acquisition — we’d love to hear from you.
This is a high-ownership opportunity to drive growth across:
Acquisition → Conversion → AOV → Retention → LTV → Revenue
#EcommerceManager #Shopify #Ecommerce #DTC #CRO #MetaAds #GoogleAds #Klaviyo #PerformanceMarketing #EcommerceGrowth #DigitalMarketing #RemoteJobs #LI-AG1
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
