Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.We operate across 3 business segments: Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businessesSleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.RequirementsAt Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact. Mission: Own the UI/UX, conversion, and engagement performance of Sleek's websites, turning site visitors into funnel entrants through continuous optimisation, experimentation, and AI-driven user experiences. Over time, own the full visitor-to-funnel-start conversion rate across all markets..Outcomes: Outcome 1 (1–6 Months): Improve Funnel Entry Conversion. Improve visitor-to-funnel-start conversion rate across all Sleek websitesOptimise landing pages, CTAs, and funnel entry messagingAlign traffic intent with landing experienceOutcome 2 (1–6 Months): Drive Lead Generation on Paid Channels. Improve lead generation rate on top paid landing pagesRun A/B tests on page structure, copy, and layoutCollaborate with paid marketing to ensure intent alignmentOutcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences. Launch an AI-driven advisor for service and price discoveryOptimise site for LLM-driven discovery and emerging AI browsing (GEO/Web MCP)Use AI tools to improve workflows and funnel efficiencyOutcome 4 (12+ Months): Step Up into Full Funnel Ownership. Develop deep understanding of funnel economics and user behaviourInfluence pricing, packaging, and monetisation decisionsProgressively own end-to-end funnel performance for a marketMust-Have Experience: 4 to 7 years in eCommerce, CRO, Digital Product, or UX-focused growth roles — this is not a content, SEO, or paid media roleBuilds with AI, not just uses it — has personally designed or deployed AI-powered workflows, automations, or agents to solve business problems; treats AI as a systems-building capability, not a copy or ideation aid Hands-on experience improving website UI/UX, designing page components, and rewriting value propositions and copy to improve conversionProven track record improving landing page and funnel conversion performance with measurable outcomesHands-on with experimentation, analytics, and behavioural tools (GA4, Hotjar, VWO, Mixpanel or similar)Strong understanding of CRO, user behaviour, funnel optimisation, and customer decision-makingCross-functional experience working with Product, Engineering, Design, or Marketing teams to ship on-site improvementsNote: AI ability will be assessed via a case study + debrief as a mandatory step in the interview processMust- Have Attributes: Customer-Centric Thinker: Thinks from the customer’s point of view and deeply understands user intent, behaviour, friction, and decision drivers. Ownership: Takes accountability for outcomes, conversion performance, and revenue impact. Data-Driven: Uses data, customer insights, and experimentation to make decisions. Structured Thinking: Able to prioritise problems and simplify complexity. Experimentation Mindset: Tests fast, learns quickly, and iterates continuously. Systems Thinker: Understands how traffic, messaging, UX, pricing, and funnels work together. Strong Collaborator: Works effectively across Marketing, Revenue, Product, and Platform teams. What You’ll Be Responsible For:Own UI/UX optimisation and conversion performance across 6-7 Sleek websitesOptimise landing pages, value propositions, and website copy to improve conversionDesign and iterate on website components to improve engagement and funnel entryRun A/B tests and CRO experiments; track, measure, and act on resultsIdentify and reduce funnel drop-offs and friction points based on data and user behaviourTrack website performance metrics and make data-driven decisions continuouslyIntroduce AI-driven funnel experiences to improve UX and conversionUse AI tools to improve workflows, insights, and experimentation efficiencyCollaborate with Paid, Revenue, Product, and Platform teams on conversion initiativesProgressively take ownership of end-to-end funnel performance for a marketKPIsPrimary: Visitor to Funnel Start RateLanding Page Conversion RateFunnel Drop-off ReductionExperimentation VelocityLong-term Site Visitor to NC Conversion RateRevenue per Visitor (RPV)One-Line Expectation: Convert high-intent visitors into funnel entrants by owning UI/UX, copy, experimentation, and conversion performance across all Sleek websites.Behavioural fit is also important at Sleek, and we will be looking for candidates who have a proven track record of embodying the following attributes in their recent roles:Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self-awareness and emotional intelligence.Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.Data-driven: We are a data-rich business with 15,000+ small business customers. Each decision we make can impact many more people than we realise, so it’s critical that we use sound data to support our strategies and review the success of our initiatives.Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast-moving business where people care about their work. People who proactively have tough conversations with kindness build empathy, trust and great working relationships.About the Interview ProcessThe successful candidate will participate in the below interview stages. It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.Whether the interviews are held over video call or in person will depend on your location and the role. One Way Video Interview/ TA screen callA one way video interview and a quick call with our Talent Acquisition team Case study on AI capability assessment A ~60 minute, time-bound taskTechnical Interview A ~60 minute Interview with the hiring teamSoft skills interview A ~45- 60 minute Interview with our CRO References checks & Offer We will request two professional references from our shortlisted finalists. These should be from previous managers or senior leaders you have worked closely with, ideally from your most recent roles.Please note, references are a big part of our hiring process here at Sleek and are not indicative of receiving an offer with us.+++++Requirement for background screeningPlease be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role. This may include using external vendors to verify the below:- Your education- Any criminal history- Any political exposure- Any bankruptcy or adverse credit historyWe will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.BenefitsSome other great things about working at Sleek…Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment. Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each yearFinancial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.
Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.
We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.
We operate across 3 business segments:
- Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
- Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
- FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses
Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.
Requirements
At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact.
Mission:
Own the UI/UX, conversion, and engagement performance of Sleek's websites, turning site visitors into funnel entrants through continuous optimisation, experimentation, and AI-driven user experiences. Over time, own the full visitor-to-funnel-start conversion rate across all markets..
Outcomes:
- Outcome 1 (1–6 Months): Improve Funnel Entry Conversion.
- Improve visitor-to-funnel-start conversion rate across all Sleek websites
- Optimise landing pages, CTAs, and funnel entry messaging
- Align traffic intent with landing experience
- Outcome 2 (1–6 Months): Drive Lead Generation on Paid Channels.
- Improve lead generation rate on top paid landing pages
- Run A/B tests on page structure, copy, and layout
- Collaborate with paid marketing to ensure intent alignment
- Outcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences.
- Launch an AI-driven advisor for service and price discovery
- Optimise site for LLM-driven discovery and emerging AI browsing (GEO/Web MCP)
- Use AI tools to improve workflows and funnel efficiency
- Outcome 4 (12+ Months): Step Up into Full Funnel Ownership.
- Develop deep understanding of funnel economics and user behaviour
- Influence pricing, packaging, and monetisation decisions
- Progressively own end-to-end funnel performance for a market
Must-Have Experience:
- 4 to 7 years in eCommerce, CRO, Digital Product, or UX-focused growth roles — this is not a content, SEO, or paid media role
- Builds with AI, not just uses it — has personally designed or deployed AI-powered workflows, automations, or agents to solve business problems; treats AI as a systems-building capability, not a copy or ideation aid
- Hands-on experience improving website UI/UX, designing page components, and rewriting value propositions and copy to improve conversion
- Proven track record improving landing page and funnel conversion performance with measurable outcomes
- Hands-on with experimentation, analytics, and behavioural tools (GA4, Hotjar, VWO, Mixpanel or similar)
- Strong understanding of CRO, user behaviour, funnel optimisation, and customer decision-making
- Cross-functional experience working with Product, Engineering, Design, or Marketing teams to ship on-site improvements
- Note: AI ability will be assessed via a case study + debrief as a mandatory step in the interview process
Must- Have Attributes:
- Customer-Centric Thinker: Thinks from the customer’s point of view and deeply understands user intent, behaviour, friction, and decision drivers.
- Ownership: Takes accountability for outcomes, conversion performance, and revenue impact.
- Data-Driven: Uses data, customer insights, and experimentation to make decisions.
- Structured Thinking: Able to prioritise problems and simplify complexity.
- Experimentation Mindset: Tests fast, learns quickly, and iterates continuously.
- Systems Thinker: Understands how traffic, messaging, UX, pricing, and funnels work together.
- Strong Collaborator: Works effectively across Marketing, Revenue, Product, and Platform teams.
What You’ll Be Responsible For:
- Own UI/UX optimisation and conversion performance across 6-7 Sleek websites
- Optimise landing pages, value propositions, and website copy to improve conversion
- Design and iterate on website components to improve engagement and funnel entry
- Run A/B tests and CRO experiments; track, measure, and act on results
- Identify and reduce funnel drop-offs and friction points based on data and user behaviour
- Track website performance metrics and make data-driven decisions continuously
- Introduce AI-driven funnel experiences to improve UX and conversion
- Use AI tools to improve workflows, insights, and experimentation efficiency
- Collaborate with Paid, Revenue, Product, and Platform teams on conversion initiatives
- Progressively take ownership of end-to-end funnel performance for a market
KPIs
Primary:
- Visitor to Funnel Start Rate
- Landing Page Conversion Rate
- Funnel Drop-off Reduction
Long-term
- Site Visitor to NC Conversion Rate
- Revenue per Visitor (RPV)
One-Line Expectation:
- Convert high-intent visitors into funnel entrants by owning UI/UX, copy, experimentation, and conversion performance across all Sleek websites.
Behavioural fit is also important at Sleek, and we will be looking for candidates who have a proven track record of embodying the following attributes in their recent roles:
Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.
Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self-awareness and emotional intelligence.
Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.
Data-driven: We are a data-rich business with 15,000+ small business customers. Each decision we make can impact many more people than we realise, so it’s critical that we use sound data to support our strategies and review the success of our initiatives.
Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast-moving business where people care about their work. People who proactively have tough conversations with kindness build empathy, trust and great working relationships.
About the Interview Process
The successful candidate will participate in the below interview stages.
It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.
Whether the interviews are held over video call or in person will depend on your location and the role.
One Way Video Interview/ TA screen call
A one way video interview and a quick call with our Talent Acquisition team
Case study on AI capability assessment
A ~60 minute, time-bound task
Technical Interview
A ~60 minute Interview with the hiring team
Soft skills interview
A ~45- 60 minute Interview with our CRO
References checks & Offer
We will request two professional references from our shortlisted finalists. These should be from previous managers or senior leaders you have worked closely with, ideally from your most recent roles.
Please note, references are a big part of our hiring process here at Sleek and are not indicative of receiving an offer with us.
+++++
Requirement for background screening
Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.
This may include using external vendors to verify the below:
- Your education
- Any criminal history
- Any political exposure
- Any bankruptcy or adverse credit history
We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.
By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.
Benefits
Some other great things about working at Sleek…
Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.
Meet the dream team!Sleek is the SMEs’ all-in-one digital platform, helping you to register your company, and manage your governance, accounting and tax compliance online.Incorporate a company 100% remotely, file requests to your company secretary 24/7, start a business account and sign documents digitally with our eSignature tool SleekSign - all on our secure platform. Sleek works with startups and SMEs wanting to streamline their ACRA and IRAS compliance and get rid of the hassle of company admin.We started these services in Singapore in 2017, and expanded into Hong Kong in 2019, because we were frustrated at how slow and paper-based the incorporation and company registration process was. We want you to supercharge your business and empower your business operations, so you can focus on what you do best – excelling in your passions and profits.Since our launch, we have worked with thousands of happy companies in Singapore, Hong Kong, Australia and the UK.Sleek is an ACRA Registered Filing Agent, member of the Singapore Corporate Secretary Association and affiliated with the Institute of Singapore Chartered Accountants.
Meet the dream team!
Sleek is the SMEs’ all-in-one digital platform, helping you to register your company, and manage your governance, accounting and tax compliance online.
Incorporate a company 100% remotely, file requests to your company secretary 24/7, start a business account and sign documents digitally with our eSignature tool SleekSign - all on our secure platform. Sleek works with startups and SMEs wanting to streamline their ACRA and IRAS compliance and get rid of the hassle of company admin.
We started these services in Singapore in 2017, and expanded into Hong Kong in 2019, because we were frustrated at how slow and paper-based the incorporation and company registration process was. We want you to supercharge your business and empower your business operations, so you can focus on what you do best – excelling in your passions and profits.
Since our launch, we have worked with thousands of happy companies in Singapore, Hong Kong, Australia and the UK.
Sleek is an ACRA Registered Filing Agent, member of the Singapore Corporate Secretary Association and affiliated with the Institute of Singapore Chartered Accountants.
