Ecommerce Manager, North America

This role reports to the Global Ecommerce Director. We are looking for a commercially-driven Ecommerce Manager to join the Frette North America team and own the end-to-end operation of the ecommerce channel. This is a high-impact role for an entrepreneurial operator who thrives in a fast-paced, ambiguous environment and brings both strategic thinking and hands-on execution to drive profitable growth. The Ecommerce Manager is responsible for leading commercial strategy and driving profitable growth across and H by Frette in North America. We are looking for someone who is entrepreneurial and with a growth mindset, able to make informed data-driven decisions, and proactive in identifying and testing new opportunities to move the business forward. Key Responsibilities: Commercial Ownership • Take commercial ownership of the NA ecommerce channel, develop and execute strategies to drive full- price sales, improve conversion, and grow customer value. • Drive the commercial calendar in partnership with Merchandising and Marketing. • Proactively identify and pursue growth opportunities — bring ideas to the table, design tests, and iterate based on results. Site Performance and Analytics • Track and monitor performance across online sales channels including revenue and web KPIs from SFCC, Google Analytics, and other analytic tools. • Leverage data to form clear points of view and action plans — you will be supported by a business analyst, but you will need to interpret data independently, draw insights, and translate findings into strategic recommendations and prioritized actions. Site Content and Online Merchandising • Own the website content calendar, partnering with Digital Marketing and Creative teams to ensure timely, on-brand site content that supports commercial priorities and creates a seamless site experience. • Lead the online merchandising strategy for the region, optimizing homepage, product pages, category pages, navigation, and internal site search. Site Maintenance & Optimization • Continuously monitor and identify opportunities to enhance the online shopping experience through site optimization, AI and onsite tools, A/B testing, and CRO — always with conversion rate and AOV in mind. • Lead a proactive testing program — design experiments, define hypotheses, analyze results, and deliver actionable insights that inform the commercial roadmap. • Manage third-party partners including the web development and SEO agency — set clear briefs, hold partners accountable to deliverables, and regularly evaluate whether partnerships remain the right fit; proactively explore new models of collaboration and ways of working. • Partner with Digital Marketing and SEO agency to execute site updates for optimal search and GEO performance. • Own sprint planning and project prioritization in partnership with the EU team; responsible for UAT & QA and maintaining development budgets. • Point of escalation for all site issues — identify friction points in the customer journey, implement fixes, and plan for future enhancements. Cross-Functional Teams Collaboration • Establish collaborative relationships with cross-functional teams, including Customer Service, Logistics, IT, Marketing, Merchandising, CRM, etc. to optimize the end-to-end customer journey. • Collaborate with CRM, Customer Service and Marketing to develop and execute customer acquisition and retention ideas. •Regularly share industry insights and competitive analysis with internal teams. Leadership • Build and lead an effective team (2 direct reports), fostering a collaborative and supportive working environment. Requirements: • 6+ years in e-commerce • Experience working in Salesforce Commerce Cloud required. • Experience in GA4 and/or other web analytic tools required. • Experience using project management tools such as Jira and . • Entrepreneurial, commercially minded, and thrives in fast-paced, ambiguous environments — you take initiative, move fast, and make data-informed decisions under pressure. • Great team player with the ability to work cross-functionally. • Proven experience managing third-party partners including development and SEO agencies, with familiarity with release and deployment processes. • Knowledge of industry trends, new technologies and best practices. • Strong attention to detail with a drive for excellence in everything you deliver. • Experience leveraging AI tools to improve workflows and productivity is a plus. The Salary Range for this role is $110,000 - $120,000 per year. It is the policy and commitment of Frette to provide equal employment and advancement opportunities to all individuals. The objective of Frette is to recruit, hire, train, and promote the most qualified applicants into all job levels. Frette does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, national origin, age disability, or any other characteristic protected by law. Frette will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in any undue hardship to the Company. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training. For full time roles, in addition to the base salary, Frette offers a competitive benefits package that includes medical, dental, vision, life insurance, short + long term disability, 401K with Company match, paid maternity/paternity leave, employee discount, paid holidays, and a paid time-off policy. All your information will be kept confidential according to EEO guidelines. It is the policy and commitment of Frette to provide equal employment and advancement opportunities to all individuals. The objective of Frette is to recruit, hire, train, and promote the most qualified applicants into all job levels. Frette does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, national origin, age disability, or any other characteristic protected by law. Frette will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in any undue hardship to the Company. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training. For full time roles, in addition to the base salary, Frette offers a competitive benefits package that includes medical, dental, vision, life insurance, short + long term disability, 401K with Company match, paid maternity/paternity leave, employee discount, paid holidays, and a paid time-off policy. At Frette we expect all employees to be team players by demonstrating a high degree of integrity and contributing to a positive environment that is fun, professional and productive. Employees are required to contribute to maintaining all brand and operating standards consistently while ensuring a high level of customer service through extensive product knowledge and commitment to an elevated selling ceremony.