Ecommerce Merchandiser

**Who We Are** Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible for everyone. With complete prescription pairs starting under $10, Zenni offers adults and children the freedom to see clearly and express themselves through a wide selection of high-quality prescription glasses, sunglasses, protective eyewear, and non-prescription frames - curated with fashion, function, and style in mind. Based in the San Francisco Bay Area, Zenni has redefined the traditional retail model, emerging as the premier destination for online eyewear in the United States while surpassing 70 million frames sold globally. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Columbus Crew, Monster Jam, WWE, Team Liquid, and more. Zenni has collaborated with designers and tastemakers on exclusive collections, including Chase Stokes and George and Claire Kittle. For more information, visit [****](https://www.zennioptical.com/). ### Position Overview We are seeking a Senior App Merchandiser with 5+ years of e-commerce experience and deep expertise in the eyewear industry. In this role, you will move beyond basic page layout to take full ownership of the App’s GMV, conversion rates, and profit margins. We need a candidate with sharp commercial sense who can drive sustainable revenue growth through sophisticated operational strategies and user behavior insights. You will execute the merchandising strategy with colleagues and track sales performance for our App in the US and CA markets. This requires not only mastery of mobile visual merchandising but also a profound understanding of Western consumer psychology,shopping journey and optical shopping habits. ### Core Responsibilities #### **1. Market-Specific Merchandising (oversea markets)** - **Localization Management:** Manage visual and logical adjustments for the App Home Page, PLP (Product Listing Pages), and PDP (Product Detail Pages). Ensure the UI/UX aligns with Western preferences, which leads to higher conversion. - **Seasonal Strategy:** Develop differentiated product promotion strategies along with season change, such as for key Western shopping events (e.g., Black Friday, Prime Day, Back to School). - **Eyewear Logic Optimization:** Optimize the visibility and flow of the shopping experience. Improve the UI/UX of the Prescription (Rx) and LC upload process to minimize friction and bounce rates. - **Strategic Categorization:** Execute scientific sorting and filtering based on Face Shape, Materials (Acetate, Titanium), and Lens Functions (Blue Light Blocking, Photochromic). #### **2. Sales Ownership & Growth** - **Target Accountability:** Take responsibility for achieving monthly, quarterly, and annual App sales targets. Report performance metrics regularly to senior management. - **Full-Funnel Optimization:** Lead end-to-end shopping journey optimizations. Use **A/B testing** to continuously improve Click-Through Rates (CTR), Search-to-Conversion rates, and Checkout completion. - **Campaign Execution:** Lead product mapping and traffic resource allocation for major sales events (e.g., Black Friday/Cyber Monday). #### **3. Strategic Product-Driven Operations** - **Dynamic Traffic Allocation:** Adjust traffic distribution based on seasonal trends, inventory turnover, reduce bounce rates. - **Personalization Strategy:** Collaborate with the algorithm team to refine personalized recommendation logic, ensuring high-relevance product discovery for users. - **Inventory Health:** Deeply involved in supply-demand analysis. Coordinate with the procurement department to optimize inventory structure and execute liquidation plans for end-of-season or redundant stock. - **Funnel Analysis:** Perform deep dives into the conversion funnel to identify drop-off points and implement actionable improvements. #### **4. Advanced Market Intelligence** - **Competitor Research:** Conduct deep-dive analysis of competitors (pricing depth, supply chain advantages, and retention tactics) to produce actionable strategic reports. - **Trend Forecasting:** Anticipate mobile commerce trends. Propose forward-looking features (e.g., Live-stream integration, social commerce modules) and drive their implementation. ### Job Requirements - **Experience:** **5+ years** in cross-border e-commerce, with at least **2+ years** specifically in the **eyewear or fashion accessories**App merchandising experience should be a significant advantage. - **Market Knowledge:** Deeply familiar with North American and European markets, including local fashion trends, facial structure preferences, and optical regulations. - **Data-Driven:** Advanced analytical skills. Proficient in Google Analytics or internal BI tools to diagnose performance fluctuations and derive growth strategies. - **Language Skills:** Professional working proficiency in English. Able to audit and refine English copywriting to ensure it resonates with native speakers. - **Resilience:** Strong sense of ownership and result-oriented mindset. Able to thrive under the high-pressure environment of cross-border e-commerce peak seasons. - **Tool usage:** Familiar with analytic tools such as Looker, GA etc. ### Key Performance Indicators (KPIs) 1. **App Overall Sales(focus on GMV)** 2. **App Conversion Rate (CVR)** 3. **New Product Performance of Key Categories** 4. **App User Engagement (DAU/MAU) & Repurchase Rate** *At Zenni Optical, people remain the heart of our mission, even as we embrace technology that moves us forward. While we recognize the immense promise of AI, we are equally mindful of its limitations and use these tools strictly to assist our Talent Acquisition team rather than replace human judgment. We utilize AI tools as a collaborative partner to create content–such as job descriptions, interview questions, and outreach messaging–and review resumes, but we maintain a firm commitment to human-led hiring where AI never makes a final decision. Every selection is determined by a member of our team to ensure every candidate is personally valued by a human rather than an algorithm.* **We look forward to hearing from you!** We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications. *Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status.**We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.*