Ecommerce Specialist

Job description

The E-Commerce Specialist will support the growth and daily operations of Aboitiz Foods Pet Food portfolio across all e-commerce platforms in the Philippines. Reporting to the E-commerce Manager, the E-commerce Specialist will work closely with the Manager to execute online sales strategies, and monitor marketplace performance. This role requires operational agility and technical platform proficiency. Key Duties and Responsibilities Sales & Commercial Management Store Management: Execute end-to-end operational setup and maintenance of online stores, including content updates, pricing alignment and inventory monitoring Campaign Calendar Support: Collaborate with the E-commerce Manager to implement and execute the campaign calendar across marketplaces Performance Tracking: Support the E-commerce Manager in monitoring sales metrics (GMV, Net Sales, Conversion Rates), tracking livestream and affiliate GMV and preparing draft reports and tracking sheets for review. Financial Alignment- Assist in tracking online receivables and coordinates internal teams to help facilitate timely account settlements. Channel & Network Support Platform Operations: Maintain regular day-to-day coordination with the marketplaces Account Managers and other digital-pet retailers Stock & Inventory Coordination: Work closely with Supply & Warehousing to monitor stock levels, coordinate replenishment and ensure continuous product availability across channels Influencer & KOL Engagement: Support the identification, monitoring, and engagement of digital KOLs/affiliates and social media influencers, alongside coordinating campaign briefs to drive store traffic. Digital Marketing & Campaign Execution Campaign Execution: Assist the E-Commerce Manager in setting up and launching online sales campaigns, and promotions Market Monitoring: Regularly track and compile the competitor activities, pricing trends and promotional mechanics across platforms. Customer Experience: Address the online customer inquiries, complaints or technical inquiries to ensure high ratings on digital platforms Leadership & Engagement: Engages, directs, and supports the creative team and performance marketing team to brief and develop high-performing visual assets based on Ecommerce Promotions. Other Tasks Platform Alliance: Work closely with marketplace platform representatives to strategize, coordinate, and run daily operational tasks and promotional campaigns. Company Programs: Actively participate in all company programs and activities under quality improvement, safety & security, sustainability, corporate social responsibility, risk management, etc. General Support: Performs other tasks as may be assigned by the immediate superior (E-commerce Manager -Pet Food). Education: Bachelor Degree in Sales, Marketing, Animal Science or any related field Experience: Experience: 1-3 years E-Commerce operations or digital advertising Platform Expertise: Deep hands-on experience with Lazada, Shopee, and Tiktok Seller Center Certifications (ideal): Meta Certified Media Buying/Planning Professional, Google Ads Certifications, and/or TikTok Academy certifications. Analytical Mindset: Proficient in Google Analytics (GA4), Excel/Google Sheets, and data visualization tools (e.g., Looker Studio, PowerBI) with experience in data analytics and storytelling. Agility: Ability to thrive in a fast-paced environment and quickly pivot strategies based on platform changes and real-time performance. Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia’s growth from mill to meal. We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better. At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.