(EG0075) Senior Adobe Journey Optimizer

Job description

Join Nortal for your next big adventure. We are seeking a **Senior Adobe Journey Optimizer** to join our team. - **Say Goodbye to Micromanagement:** We champion autonomy, open communication, and respect for diversity as our core values. - **Outcomes Over Hours:** We believe in a work model focused on impact, providing you with the flexibility to balance your professional success with your personal well-being. - **Vibrant Community:** Join our close-knit LATAM remote team and connect through tech talks, virtual coffee breaks, and team-building activities. - **Support from Day One:** Our People Care team is here to support you throughout your journey, from wellness check-ins to professional growth. **Our benefits** ✨ - **Competitive USD salary.** - **100% remote work:**While you can work from anywhere, you’re always welcome to connect with teammates and grow your network at our coworking spaces across LATAM. - **Paid****off****&****national****holidays:** Take the time you need according to your country’s regulations while receiving your full salary. - **Sick leave:** Focus on your health without stress. Take the necessary time to recover and feel better. - **Annual****credit:**Spend it on the perks you love to enhance your work-life balance. - **Team-building activities:**Join us for coffee breaks, tech talks, and after-work gatherings to bond with your Nortal family and feel part of our vibrant community. - **Birthday off:**Enjoy an extra day off during your birthday week to celebrate in style with friends and family. **About the project** As a Senior Adobe Journey Optimizer you will be responsible for leveraging the Adobe Journey Optimizer platform to design, implement, and optimize personalized customer journeys across various channels. This role requires a deep understanding of customer behavior, data analysis, and marketing automation techniques to drive engagement, conversions, and retention. **What****you’ll****do** - Develop and execute personalized customer journeys using Adobe Journey Optimizer, incorporating various touchpoints such as email, SMS, push notifications, and more. - Collaborate with cross-functional teams including marketing, data analytics, and IT to gather requirements, define audience segments, and implement targeted campaigns. - Utilize Adobe Experience Cloud tools to analyze customer data, identify insights, and optimize journey performance. - Implement A/B testing and multivariate experiments to continuously improve campaign effectiveness and conversion rates. - Monitor key performance metrics and provide regular reports and insights to stakeholders, highlighting successes and opportunities for optimization. - Stay up-to-date with industry trends, best practices, and platform updates to drive innovation and maximize the impact of Adobe Journey Optimizer. **What makes you a great fit**🎯 - **1+ year of Adobe Journey Optimizer (AJO):** Hands-on experience designing, implementing, and optimizing customer journeys. - **3+ years of Marketing Automation:** Experience managing automated, multichannel campaigns (email, SMS, push notifications). - **2+ years of Customer Journey Management:** Experience with journey mapping, personalization, and customer lifecycle strategies. - **2+ years of Audience Segmentation & Data Analysis:** Experience defining target audiences and analyzing customer behavior. - **1–2+ years of Adobe Experience Cloud:** Familiarity with Adobe Experience Platform (AEP), Adobe Analytics, or related solutions. - **2+ years of Campaign Optimization:** Experience with A/B testing, performance tracking, and conversion optimization. - **2+ years of Stakeholder Collaboration:** Experience working with Marketing, Data, and IT teams. **Global Impact, Local Culture****🌍** For over 25 years, we’ve been shaping digital transformation, delivering complex solutions for global enterprises and public sector organizations. Today, we are at the forefront of an AI-driven transformation era, helping organizations turn data into real business value. By combining deep domain expertise with data and AI, we design solutions that create immediate impact wh