Email and Social Media Marketing Specialist

Job description

Email and Social Media Marketing Specialist "Building financial foundations for families to empower them today and leave a legacy for tomorrow". Experior Financial Group Inc. is looking for a skilled Email and Social Media Marketing Specialist to join our growing Marketing team as we pursue ambitious 10x growth. We’re looking for someone who wants to own a channel, not just execute tasks. Reporting to the Email & Social Media Manager, you'll be our in-house email expert owning campaigns from first draft to final send. You bring genuine email writing chops: you know how to craft a message that informs, connects, and moves people to act. You’re also comfortable managing a social calendar and engaging an audience online. Strong writing, a sharp eye for what resonates, and a proactive mindset are essential. As a member of our team, you will enjoy a positive work environment and be part of a dynamic group that values dedication and enthusiasm. We offer excellent opportunities for career advancement to those who are committed and strive for excellence. Responsibilities Email Campaigns & Newsletters: Write, edit, and send email campaigns and newsletters that inform, engage, and drive action across our agent network — bringing a clear message, strong structure, and a compelling call to action to every send. Social Media: Plan, schedule, and publish social media content; monitor engagement, respond to or escalate inquiries as appropriate, and track performance metrics to keep our social presence active and on-brand. Performance & Reporting: Analyze email and social media performance data; compile campaign results and translate them into clear insights that inform future content and improve engagement. Content Calendar: Collaborate with the marketing team to maintain a content calendar, coordinate campaign timelines, and ensure assets, approvals, and deliverables stay organized and on schedule. Quality & Brand Compliance: Review all content and creative assets — including AI-assisted outputs — for accuracy, quality, tone, and brand compliance before distribution. Team Support: Support event-related promotions (webinars, conferences, and internal initiatives), help maintain marketing documentation and workflows, and pitch in on other initiatives as needed. Qualifications Diploma or degree in Marketing, Communications, Business, or related field. 1–3 years of experience in email marketing with some exposure to social media marketing: demonstrated writing ability and hands-on experience drafting and sending campaigns. Strong email copywriting skills with a solid grasp of what makes a subject line, body copy, and call to action effective — and an intuitive sense of how to adapt tone for different audiences. Strong project coordination skills with the ability to manage multiple priorities, meet deadlines, and work effectively in a fast-paced environment. Exceptional attention to detail with strong proofreading and quality assurance capabilities. Proficiency in Microsoft 365 and familiarity with Canva and Adobe Creative Suite. Experience with social media management tools (e.g., Hootsuite, Buffer) and email marketing platforms (e.g., Mailchimp, HubSpot); basic HTML knowledge is an asset. Familiarity with basic marketing analytics and reporting. Bilingual (English/French) is an asset. Must reside and be authorized to work in Canada. What Experior Financial Group Inc. can offer you: Competitive compensation and a comprehensive total rewards package, including an employee group savings program, and group benefits coverage (health, vision, dental, disability, and life insurance), as well as access to mental health supports and an Employee Assistance Program. Growing organization with long-term career opportunities. Remote opportunities available. Ongoing training and development to help you grow your skills. Opportunity to work alongside experienced industry professionals and leaders. Collaborative, supportive team environment where your contributions are recognized and valued. Culture built on integrity, respect, and continuous improvement. Pay Rate: $56,000/yr CAD Accessibility and Accommodation Accommodations are available throughout the recruitment and selection process for applicants with disabilities. If you require accommodation at any stage of the recruitment process, please notify us and we will work with you to meet your needs. Artificial Intelligence No artificial intelligence (AI) is used to screen, assess, or select applicants for this position. Vacancy Status Experior Financial Group Inc. is committed to job posting transparency. This posting is for an existing vacant role within the organization. Experior Financial Group Inc. has been certified a Great Place to Work 2025-2026!