Email Marketing Manager

Job description

**Job Title:** Email Marketing Manager **Location:** National Harbor, MD (Hybrid) **Type:** Full Time **Compensation:** $90,000 to $115,000 DOE, Annually Email is one of Cloudforce’s highest-ROI demand generation channels. We are building it into a sophisticated, persona-specific program that supports a complex B2B buying process. We are looking for an Email Marketing Manager to build and own the email program that nurtures audiences from early awareness through evaluation, consensus building, and pipeline conversion. This is a strategic, hands-on role for someone who understands how email drives demand generation, has strong HubSpot execution skills, and can write clear, compelling copy that moves buyers to action. You will own the nurture sequences, trigger-based workflows, post-event follow-up cadences, campaign emails, testing programs, and performance reporting that make email a scalable growth channel for Cloudforce. ### Responsibilities ***Email Strategy and Program Architecture:*** - Own Cloudforce’s email marketing strategy and annual program plan, aligning email activity with demand generation goals, buying committee personas, campaign priorities, and customer lifecycle stages. - Design and maintain the email program architecture, including nurture tracks, trigger sequences, campaign sends, post-event and webinar follow-up, re-engagement, and customer communications. - Maintain the email calendar to coordinate activity across campaigns and audiences while balancing consistent engagement with audience fatigue. - Define how email works alongside LinkedIn campaigns, sponsored webinars, content syndication, events, and sales outreach to create a coordinated, multi-channel buyer experience. - Own the segmentation strategy so each audience receives the right message at the right stage. ***H****ubSpot Email Program Management:*** - Own email execution in HubSpot Marketing Hub, including email builds, list management, workflow configuration, scheduling, quality assurance, and performance reporting. - Build and maintain nurture workflows organized by persona, buying role, institution type, campaign, and engagement history. - Develop trigger-based workflows for MQA notifications, content download follow-up, post-webinar nurture, demo request confirmation and preparation, post-event follow-up, and dormant-contact re-engagement. - Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and easy for the marketing team to use. - Partner with RevOps and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting. - Own email compliance, including CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation. ***Persona-Specific Nurture Programs:*** - Translate Cloudforce’s complex buying committee structure into a scalable, manageable nurture program. - Build and maintain persona-specific nurture tracks for key buying committee roles, adapting content by buying stage so early education differs from evaluation, consensus-building, and procurement-stage communications. - Develop institution-type and market-specific variants where needed, including for higher education, healthcare, and state and local government audiences. - Ensure all nurture programs reflect Cloudforce’s approved messaging, brand voice, and market positioning. ***Campaign Email Execution:*** - Own the end-to-end execution of campaign emails, from brief development through copywriting, build, approval, testing, deployment, and post-send reporting. - Write and optimize subject lines, preview text, body copy, and calls to action in Cloudforce’s brand voice. - Build segmented post-event and post-webinar sequences based on engagement level, persona, institution type, and buying stage. - Coordinate timing with paid social, webinar, event, and content campaigns so email reinforces the broader demand generation motion. ***Performance Optimization and Reporting:*** - Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence. - Build and manage a structured A/B testing program across subject lines, preview text, send times, content formats, offers, and calls to action. - Monitor deliverability, sender reputation, bounce rates, and inbox placement in partnership with RevOps and Marketing Operations. - Use performance data to identify what is working, what is underperforming, and what should change. - Contribute email insights to the broader marketing dashboard and campaign performance reviews. ***Content Collaboration:*** - Partner with Content, Product Marketing, and Demand Generation to develop email-specific content, nurture assets, and campaign offers. - Use AI-assisted content development tools where appropriate to create first drafts, test variants, and nurture copy, while applying strong editorial judgment to ensure accuracy, brand fit, and conversion quality. - Share email performance insights with the Content team to inform future content priorities, topics, proof points, and formats. ### Qualifications ***Required*** - 3–5 years of email marketing experience in B2B SaaS, enterprise technology, or a comparable complex B2B environment. - Strong HubSpot Marketing Hub experience, including workflow creation, segmentation, list management, trigger-based enrollment, email build, and performance reporting. - Demonstrated experience building nurture programs for multiple personas, buying stages, or audience segments — not just one-off campaign sends. - Strong email copywriting skills, including subject lines, preview text, body copy, and conversion-oriented CTAs. - Experience running structured A/B tests and using results to improve performance. - Working knowledge of CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation. - Strong analytical skills and the ability to turn performance data into practical recommendations. ***Strongly Preferred*** - Experience supporting account-based marketing or buying committee motions with multiple stakeholders at the same account. - Familiarity with higher education, healthcare, state and local government, or other regulated markets. - Experience with HubSpot ABM tools, account-level engagement scoring, buying role assignment, or account-based reporting. - Experience using generative AI or content development agents to support email production, testing, or optimization. - Experience managing email deliverability, sender reputation, bounce rates, and inbox placement.