Email Marketing Manager

### **Who Are We?** Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started. ### **What We're Looking For** We are seeking a motivated and detail-oriented Email Marketing Manager to support our lead remarketing and automated communication programs. Working closely with senior members of the CRM team, this role will help **drive first subscription conversion** by supporting the execution of lifecycle campaigns, assisting with lead journey mapping, and contributing to a culture of testing and continuous improvement. ### ✨ **Key Responsibilities:** **Lifecycle Strategy & Execution** - Support the CRM Acquisition Lead in executing the remarketing strategy for non-converted leads focusing on high-volume, hands-on campaign execution. Helping monitor performance against first subscription targets. - Assist in building and maintaining automated journeys, including segmentation set-up, QA, and basic troubleshooting, under guidance. - Learn how messaging and lifecycle content align to customer behaviour and journey context, contributing observations to team discussions. **Campaign Development, Content & Personalisation** - Help execute personalised campaigns that communicate the value proposition, working from established messaging frameworks. - Support the Content Lead by drafting simple briefs and helping coordinate copy and creative requests. - Assist with tailoring messaging for different segments and funnel stages, learning how tone and positioning shift across audiences. - Support QA of content and creative to help ensure consistency across touchpoints. **Testing, Optimisation & Analytics** - Participate in setting up simple A/B tests against a pre-defined framework, assist in collecting and organising campaign data, supporting reporting for the wider team. - Help document learnings from tests and campaigns, building an understanding of what drives performance. **Cross-Functional Collaboration** - Support the CRM team in day-to-day coordination with monetization, Performance Marketing, Product, and Analytics. - Build working relationships with the Lifecycle Content Lead and other cross-functional partners. - Help ensure cross-channel consistency across lifecycle campaigns, paywall experiences, and in-app messaging. ### **The ideal profile** - 2+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, with a proven track record of daily campaign execution. - Knowledge of email marketing fundamentals (deliverability basics, audience segmentation, and core campaign principles). - Eager and able to pick up new CRM tools quickly, with prior experience operating standard ESP/automation platforms (e.g., e-Sputnik, Reteno, Braze, or similar). - Execution-ready mindset: Ready to work hands-on and comfortable with repetitive, detail-heavy daily execution work - Comfortable managing multiple tasks in a fast-paced, team-supported environment - Familiarity with JIRA, Asana, Confluence, Notion, or Slack - Nice-to-have: basic Figma skills; HTML/JSON knowledge ### **Hiring Journey** ⭕️ Recruiter call --> ⭕️ Hiring Manager Chat --> ⭕️ Competency Interview **Check out some of our products** Muscle Booster — Yoga-Go — WalkFit -