Email Marketing Specialist – HubSpot, Klaviyo, Automation & CampaignsFull-Time | Remote | U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring an Email Marketing Specialist to build, execute, and optimize email campaigns, automated workflows, and audience segmentation strategies that drive engagement, conversions, and revenue.This is a hands-on email marketing role where you’ll own the full lifecycle — from campaign creation and copywriting to automation, list management, deliverability, testing, and performance analysis.If you know how to turn email into a measurable growth and revenue channel, this role is a strong fit.What You’ll OwnEmail Campaign Development & ExecutionBuild and launch email campaigns using platforms such as:HubSpotKlaviyoMarketoMailchimpActiveCampaignWrite compelling:Subject linesEmail copyCalls-to-action (CTAs)Tailor messaging to different audience segments and lifecycle stagesBuild and edit responsive email templatesMake basic HTML/CSS adjustments when requiredEnsure campaigns are tested and error-free before launchEmail Automation & Nurture WorkflowsBuild automated email sequences and behavioral workflowsCreate and optimize:Lead nurture sequencesDrip campaignsRe-engagement campaignsAbandoned cart flowsLifecycle campaignsConfigure triggers, timing, conditions, and audience rulesTest automation workflows to ensure accurate executionContinuously improve sequences based on engagement and conversion dataAudience Segmentation & List ManagementManage email databases ranging from 20K to 200K+ contactsSegment audiences based on:PersonaLifecycle stageEngagementGeographyCustomer behaviorMaintain clean and organized contact dataRemove or suppress bounced, inactive, and high-risk contactsProtect overall list quality and sender reputationDeliverability & ComplianceMonitor email deliverability, inbox placement, and sender reputationSupport configuration and management of:SPFDKIMDNS settingsSuppression listsMonitor bounce rates, spam complaints, and unsubscribe activityMaintain compliance with applicable requirements including:CAN-SPAMGDPRCCPATesting & Performance OptimizationRun structured A/B tests across:Subject linesEmail copyCTAsSend timesContent variationsTrack key performance metrics including:Open ratesClick-through rates (CTR)ConversionsUnsubscribe ratesBounce ratesIdentify underperforming campaigns and implement improvementsUse performance data to continuously improve engagement and conversionReporting & Revenue AttributionBuild weekly and monthly email performance reportsTrack conversions and revenue attribution across ESP, CRM, and analytics platformsIdentify trends and opportunities within campaign dataTranslate performance results into actionable recommendationsShare insights with marketing and sales teamsRequired Experience & Skills2+ years of professional email marketing experienceHands-on proficiency with at least one major ESP:HubSpotKlaviyoMarketoMailchimpActiveCampaignExperience building email campaigns and automated workflowsStrong audience segmentation and list management skillsStrong email copywriting skillsBasic HTML/CSS knowledge for email templatesStrong proficiency with Excel or Google Sheets, including:VLOOKUPsPivot tablesData segmentationUnderstanding of email marketing metrics and optimizationStrong attention to detailStrong written and verbal English communicationAvailability during U.S. business hoursNice to HaveExperience managing databases of 50K+ contactsExperience with deliverability tools such as:LitmusGlockAppsPostmarkExperience in SaaS, e-commerce, or B2B servicesExperience integrating ESPs with CRM platforms such as Salesforce or HubSpotExperience with Google Analytics, Looker, or marketing dashboardsStrong understanding of revenue attribution and lifecycle marketingWhat Makes You a Strong FitYou understand email as a performance and revenue channel, not simply a communication toolYou’re comfortable building campaigns from start to finishYou combine strong copywriting with analytical thinkingYou understand segmentation, automation, and customer lifecycle marketingYou pay close attention to deliverability and database healthYou test continuously and use data to improve performanceYou’re organized and comfortable managing multiple campaigns simultaneouslyWhat a Typical Day Looks LikeYou may start by reviewing campaign performance and deliverability metrics, then build or optimize an upcoming email campaign.Throughout the day, you could write email copy, create audience segments, troubleshoot automation workflows, clean contact lists, run A/B tests, and analyze conversion performance.You’ll also monitor automated nurture sequences and prepare reports showing how email contributes to engagement, conversions, and revenue.In short: you own the systems, campaigns, automation, and optimization that turn email into a scalable growth channel.Key Metrics for SuccessOpen rates of approximately 20–40%Click-through rates of approximately 3–5%+Continuous improvement in conversion performanceBounce rates below 2%Unsubscribe rates below 1%Healthy sender reputation and deliverabilityClean and accurately segmented contact databasesClear conversion and revenue attributionWhy This Role Stands OutFull ownership of email marketing execution and optimizationDirect impact on engagement, conversions, and revenueOpportunity to build sophisticated lifecycle and automation programsWork with leading ESP and marketing automation platformsData-driven environment focused on testing and measurable resultsFully remote role with strong autonomyGrowth opportunities into Lifecycle Marketing, CRM Marketing, Marketing Automation, or Growth MarketingInterview ProcessInitial Application ReviewSpark Hire Intro VideoPavago Recruiter InterviewPractical Email Marketing / Automation TaskClient InterviewOffer & OnboardingApply NowIf you have hands-on experience with email campaigns, HubSpot or Klaviyo, automation workflows, segmentation, deliverability, and performance optimization, we’d love to hear from you.#EmailMarketing #EmailMarketingSpecialist #HubSpot #Klaviyo #MarketingAutomation #LifecycleMarketing #CRMMarketing #EmailCampaigns #DigitalMarketing #MarketingJobs #RemoteJobs
Email Marketing Specialist – HubSpot, Klaviyo, Automation & Campaigns
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring an Email Marketing Specialist to build, execute, and optimize email campaigns, automated workflows, and audience segmentation strategies that drive engagement, conversions, and revenue.
This is a hands-on email marketing role where you’ll own the full lifecycle — from campaign creation and copywriting to automation, list management, deliverability, testing, and performance analysis.
If you know how to turn email into a measurable growth and revenue channel, this role is a strong fit.
What You’ll Own
Email Campaign Development & Execution
- Build and launch email campaigns using platforms such as:
- HubSpot
- Klaviyo
- Marketo
- Mailchimp
- ActiveCampaign
- Write compelling:
- Subject lines
- Email copy
- Calls-to-action (CTAs)
- Tailor messaging to different audience segments and lifecycle stages
- Build and edit responsive email templates
- Make basic HTML/CSS adjustments when required
- Ensure campaigns are tested and error-free before launch
Email Automation & Nurture Workflows
- Build automated email sequences and behavioral workflows
- Create and optimize:
- Lead nurture sequences
- Drip campaigns
- Re-engagement campaigns
- Abandoned cart flows
- Lifecycle campaigns
- Configure triggers, timing, conditions, and audience rules
- Test automation workflows to ensure accurate execution
- Continuously improve sequences based on engagement and conversion data
Audience Segmentation & List Management
- Manage email databases ranging from 20K to 200K+ contacts
- Segment audiences based on:
- Persona
- Lifecycle stage
- Engagement
- Geography
- Customer behavior
- Maintain clean and organized contact data
- Remove or suppress bounced, inactive, and high-risk contacts
- Protect overall list quality and sender reputation
Deliverability & Compliance
- Monitor email deliverability, inbox placement, and sender reputation
- Support configuration and management of:
- SPF
- DKIM
- DNS settings
- Suppression lists
- Monitor bounce rates, spam complaints, and unsubscribe activity
- Maintain compliance with applicable requirements including:
Testing & Performance Optimization
- Run structured A/B tests across:
- Subject lines
- Email copy
- CTAs
- Send times
- Content variations
- Track key performance metrics including:
- Open rates
- Click-through rates (CTR)
- Conversions
- Unsubscribe rates
- Bounce rates
- Identify underperforming campaigns and implement improvements
- Use performance data to continuously improve engagement and conversion
Reporting & Revenue Attribution
- Build weekly and monthly email performance reports
- Track conversions and revenue attribution across ESP, CRM, and analytics platforms
- Identify trends and opportunities within campaign data
- Translate performance results into actionable recommendations
- Share insights with marketing and sales teams
Required Experience & Skills
- 2+ years of professional email marketing experience
- Hands-on proficiency with at least one major ESP:
- HubSpot
- Klaviyo
- Marketo
- Mailchimp
- ActiveCampaign
- Experience building email campaigns and automated workflows
- Strong audience segmentation and list management skills
- Strong email copywriting skills
- Basic HTML/CSS knowledge for email templates
- Strong proficiency with Excel or Google Sheets, including:
- VLOOKUPs
- Pivot tables
- Data segmentation
- Understanding of email marketing metrics and optimization
- Strong attention to detail
- Strong written and verbal English communication
- Availability during U.S. business hours
Nice to Have
- Experience managing databases of 50K+ contacts
- Experience with deliverability tools such as:
- Experience in SaaS, e-commerce, or B2B services
- Experience integrating ESPs with CRM platforms such as Salesforce or HubSpot
- Experience with Google Analytics, Looker, or marketing dashboards
- Strong understanding of revenue attribution and lifecycle marketing
What Makes You a Strong Fit
- You understand email as a performance and revenue channel, not simply a communication tool
- You’re comfortable building campaigns from start to finish
- You combine strong copywriting with analytical thinking
- You understand segmentation, automation, and customer lifecycle marketing
- You pay close attention to deliverability and database health
- You test continuously and use data to improve performance
- You’re organized and comfortable managing multiple campaigns simultaneously
What a Typical Day Looks Like
You may start by reviewing campaign performance and deliverability metrics, then build or optimize an upcoming email campaign.
Throughout the day, you could write email copy, create audience segments, troubleshoot automation workflows, clean contact lists, run A/B tests, and analyze conversion performance.
You’ll also monitor automated nurture sequences and prepare reports showing how email contributes to engagement, conversions, and revenue.
In short: you own the systems, campaigns, automation, and optimization that turn email into a scalable growth channel.
Key Metrics for Success
- Open rates of approximately 20–40%
- Click-through rates of approximately 3–5%+
- Continuous improvement in conversion performance
- Bounce rates below 2%
- Unsubscribe rates below 1%
- Healthy sender reputation and deliverability
- Clean and accurately segmented contact databases
- Clear conversion and revenue attribution
Why This Role Stands Out
- Full ownership of email marketing execution and optimization
- Direct impact on engagement, conversions, and revenue
- Opportunity to build sophisticated lifecycle and automation programs
- Work with leading ESP and marketing automation platforms
- Data-driven environment focused on testing and measurable results
- Fully remote role with strong autonomy
- Growth opportunities into Lifecycle Marketing, CRM Marketing, Marketing Automation, or Growth Marketing
Interview Process
- Initial Application Review
- Spark Hire Intro Video
- Pavago Recruiter Interview
- Practical Email Marketing / Automation Task
- Client Interview
- Offer & Onboarding
Apply Now
If you have hands-on experience with email campaigns, HubSpot or Klaviyo, automation workflows, segmentation, deliverability, and performance optimization, we’d love to hear from you.
#EmailMarketing #EmailMarketingSpecialist #HubSpot #Klaviyo #MarketingAutomation #LifecycleMarketing #CRMMarketing #EmailCampaigns #DigitalMarketing #MarketingJobs #RemoteJobs
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
