Email Marketing Specialist

Cornell University welcomes candidates for the position of Email Marketing Specialist in our Alumni Affairs and Development division, based in Ithaca, NY. This role presents an exceptional opportunity to contribute to the university's advancement efforts. Position Summary We are looking for someone who enjoys executing comprehensive email marketing strategies that contribute to the division’s donor and engagement goals. This talented team player will collaborate with university and AAD college and unit partners in designing and building email campaigns for signature events and broad-base solicitations. Key Responsibilities The successful candidate will Design and build signature, solicitation, and sensitive priority email campaigns daily, especially those emails targeted to all alumni. Be a team player and collaborate closely with our expert channel leads and marketing ops members to ensure effective integrated marketing plans. Ensure proper coding to measure email results/ROI. Be a consultant to partners for email best practices, strategies, and email design to increase channel effectiveness and execute plans based on timelines and deadlines. Building relationships and effective communication will be key to this role. Contribute to marketing reports by determining return on investment for email campaigns and test campaigns designed to meet AAD engagement and donor goals. Monitor AAD audience engagement via open, click, unsubscribe rates, audience journeys, and interest-based marketing outcomes. Oversee sending of AAD emails not built by email specialists. Ensure accuracy of the content, tracking to capture audience engagement, and accessibility requirements are fulfilled. Assist in maintaining the AAD email calendar and developing production timelines for signature event emails, mass solicitations, and partner communications. Collaborate with partners across the division to schedule emails at appropriate times and achieve optimal results. About Alumni Affairs and Development At Cornell Alumni Affairs and Development, we connect alumni, parents, and friends with opportunities to make a meaningful difference at Cornell and beyond. Our success is built on the strength of relationships, a commitment to excellence, and a culture of collaboration, innovation, inclusion, and continuous learning. As one of higher education's leading fundraising and engagement organizations, we recently completed a record-setting campaign that engaged more than 221K alumni and raised $6.7 billion. Joining our team means growing your career alongside supportive, mission-driven, and high-performing colleagues while helping shape Cornell's future. Required Qualifications Bachelor’s degree and 2 to 4 years relevant experience or equivalent combination. Familiarity with at least one major email marketing system required. Excellent writing, communication, and editing skills, as well as accuracy and attention to detail, are essential. Demonstrated success in a fast-moving multi-stakeholder environment, balancing multiple projects and priorities. Demonstrated organizational skills required, along with strong interpersonal and public relations skills. Work Location This position is based in Ithaca, New York, however, the successful applicant may perform this role remotely anywhere within the United States. Employees who work remotely may receive multiple W-2 Forms depending on their work location. The New York Convenience of employer guidelines require New York State individual tax reporting and withholding for this position. Additional individual state income tax filings may also be required if working temporarily outside of New York State. Rewards and Benefits Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability. Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: Understand Your Benefits | Working at Cornell . Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1. To offer greater flexibility for observing faiths and traditions we also offer two additional floating holidays. Learn more about our generous leave provisions: Holiday and Accrued Time Off | Working at Cornell Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program. Learn more about our extensive educational benefits: Education Benefits | Working at Cornell Follow this link to learn more about the Total Rewards of Working at Cornell: Total Rewards | Working at Cornell . Visa sponsorship is not available for this position. University Job Title: Annual Fund Officer I Job Family: Alumni Affairs Development Level: E Pay Rate Type: Salary Pay Range: $65,447.00 - $75,632.00 Remote Option Availability: Remote Company: Endowed Contact Name: Laura Clark Contact Email: Job Titles and Pay Ranges: Non-Union Positions Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria: Prior relevant work or industry experience Education level to the extent education is relevant to the position Unique applicable skills Academic Discipline To learn more about Cornell’s non-union staff job titles and pay ranges, see Career Navigator . Union Positions The hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement . To learn more about Cornell’s union wages, see Union Pay Rates . Current Employees: If you currently work at Cornell University, please exit this website and log in to Workday using your Net ID and password. Select the Career icon on your Home dashboard to view jobs at Cornell. Online Submission Guidelines : Most positions at Cornell will require you to apply online and submit both a resume/CV and cover letter. You can upload documents either by “dragging and dropping” them into the dropbox or by using the “upload” icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit How We Hire on the HR website. Employment Assistance: For general questions about the position or the application process, please contact the Recruiter listed in the job posting or email . If you require an accommodation for a disability in order to complete an employment application or to participate in the recruiting process, you are encouraged to contact Cornell Office of Civil Rights at voice (607) 255-2242, or email at . Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also request an appointment to use a dedicated workstation in the Office of Talent Attraction and Recruitment, at the Ithaca campus, by emailing . Notice to Applicants: Please read the required Notice to Applicants statement by clicking here . This notice contains important information about applying for a position at Cornell as well as some of your rights and responsibilities as an applicant. EEO Statement: Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of “... any person ... any study.” No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans’ Readjustment Assistance Act (VEVRAA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law. 2026-09-08