Email Marketing Specialist

Job description

Cin7 is a fast-growing global software company that provides solutions for modern-day product sellers. We help these sellers connect and simplify their operations, keep track of their inventory at scale, and help them sell their products across multiple sales channels around the world. Cin7 is expanding very quickly with a mission to empower product sellers to thrive by making selling as easy as buying. We are committed to this mission to become the leading Inventory Management Software brand in the world. Serving over 8,000 customers globally, processing more than 125 million orders per year, and supporting over $35B of Gross Merchandise Value, Cin7 has been rated [best overall in inventory management software](https://www.forbes.com/advisor/business/software/best-inventory-management-software/) in 2024 by Forbes Advisor. ### **How you'll make an impact:** We're looking for an Email Marketing Specialist to own email creation in HubSpot. Reporting to the Marketing Operations Manager, you'll build, test, and schedule the emails that reach our prospects, customers, and partners, including newsletters, event invitations, product announcements, and nurture campaigns. This role is hands-on. You'll take campaign briefs and copy from across the marketing team and turn them into polished, accurate, on-brand emails. You'll build the lists and segments behind each send, use test results and performance data to improve future emails, and keep the email calendar and approval process running smoothly. You'll also create simple graphics in Canva when our graphic designer is busy with larger projects. You'll work with a small, collaborative team and with people in several time zones. Your work will be seen by our prospects, customers, and partners every week. You will build emails across a variety of campaign types: - **Workflow-based drip campaigns** (6+ weeks) - **Automated nurtures** (demo, free trial, lifecycle stages) - **One-off campaigns** (trade shows, announcements, etc.) - **Webinar promotion series** (invites, reminders, follow-ups) - **Monthly newsletter** (gather content from stakeholders, build, iterate, and send) ### What you'll do: - **Own email creation in HubSpot**, building marketing emails from start to finish using templates, modules, and personalization tokens. - **Build and segment lists**, creating targeted lists in HubSpot so each email reaches the right audience. - **Run A/B tests**, testing subject lines, content, send times, and calls to action, and applying what you learn to future emails. - **Analyze email metrics to guide decisions**, tracking open rates, click rates, and unsubscribes, and using the results to recommend changes to content, timing, and audiences. - **Maintain the email calendar**, planning and scheduling sends across teams so campaigns are coordinated and audiences aren't over-emailed. - **Manage the approval process for email sending**, getting emails to reviewers on time, tracking feedback and sign-off, and making sure nothing is sent before it's approved. - **Maintain oversight of marketing team inbox**, organizing, deleting and responding to email responses as necessary. - **Test every email before it goes out**, checking links, merge fields, recipient lists, and how each email looks on desktop and mobile. - **Turn campaign briefs into finished emails**, working with marketing team members to get copy, images, and calls to action ready for review. - **Create basic graphics in Canva**, including email banners, buttons, and simple images, using Cin7 brand guidelines and approved templates. Hand larger design projects to our graphic designer. - **Keep email assets organized**, including templates, saved content, and image files, so the team can find and reuse them. - **Follow email best practices and privacy rules**, including unsubscribe handling and consent requirements for the regions we send to. ### What you'll bring: **What you'll bring:** - 2-3 years of experience in email marketing, marketing operations, or a similar role. - Hands-on experience building and sending emails in HubSpot's marketing email tool. - Experience building and segmenting lists in HubSpot. - Experience running A/B tests and using the results to improve future emails. - The ability to read email metrics and turn them into clear recommendations. - A basic understanding of HubSpot workflows, such as enrolling contacts and sending automated emails. - Basic graphic design skills and working experience with Canva. - Experience using Asana or similar project management tool (ClickUp, Trello, Etc.) - Strong writing and proofreading skills, with close attention to detail. - The ability to manage several projects at once, keep a calendar on track, and meet deadlines. - Clear, friendly communication with teammates across time zones. - A willingness to learn new tools, including AI-powered tools, that help you work faster and improve results. - Nice to have: HubSpot certifications, basic HTML and CSS for email troubleshooting, and familiarity with GDPR, CAN-SPAM, and CASL. ### Why join us? - Own a key part of how Cin7 communicates with prospects, customers, and partners. - Grow your HubSpot and email marketing skills with support from an experienced marketing operations team. - Work closely with a collaborative marketing team. - See the results of your work in every campaign you send. ### In return, we offer: - Competitive benefits include medical, dental, vision, and a 401k company match program. - A flexible PTO policy, allowing you the time you need to recharge. - A diverse team, where everyone helps each other and inclusion is a core value. - Remote work flexibility allows you to maintain a work-life balance in a way that suits your needs. - Frequent company-sponsored events so you can get to know your coworkers.